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MobiAD Archives


Euro 2012 On Your Mobile -
A Big Hit With Fans!

euro-212.jpgWith Euro 2012 just recently finished, O2 Media has released some information about how football fans stayed in touch with the championships via their mobile device.

They found that a huge percentage of fans relied on their mobile in some manner to follow the matches, even to the point of watching a live match on the phone.
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08.07.2012    Tags: , , ,
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The Surprising Media Habits of Teens

teens_media.jpgToday’s teen generation has been raised in an era of unprecedented media choice - internet everywhere, mobile, cable, connected tablets, time-shifted TV - the list seems almost endless.

Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.

Mobile Video, Texting, Social Media, Mobile Advertising - Nielsen looks at all of these in their report. more»


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Mobile TV Advertising To Reach $1.4 Billion By 2015

sky-brings-mobile-tv-ipad-2.jpgRecent predictions from PricewaterhouseCoopers say that advertising on Mobile TV will reach $1.4 Billion in the US by 2015.

This growth will in part be due in large part to an increase in the number of people watching TV on mobile devices, going from 17.6 million in 2010 to 51.5 million in 2015. more»


17.06.2011    Tags: , ,
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3 Hong Kong Launches Ad-funded Mobile TV

three_logo.jpgMobile operator, 3, has announced that it has launched an ad-funded mobile TV service in Hong Kong.

The service called Planet TV will include 28 channels covering Children’s shows, entertainment, lifestyle, music, news, sport, technology and travel. more»


15.11.2010    Tags: , ,
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MMA Solicits Public Comment On New Guidelines

mma_logo.gifThe Mobile Marketing Association (MMA) has opened a public review period for the next version of their Global Mobile Advertising Guidelines.

The review period is open to the public, and will run through 31 August, 2009. (the proposed guidelines are downloadable here). more»


13.08.2009    Tags: , , ,
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The Ultimate Market Resource:
Tomi Ahonen’s Mobile Almanac 2009

ahonen_almanac.gifFor those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution - Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»


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Ad Network For Mobile Social Networks Goes Live

itsmybiz.gifGofresh, the Munich based company behind the very successful social network itsmy.com has launched itsmy.biz, a “mobile social advertising network”. Basically it’s a focused ad network which allows advertisers to reach an audience of people that frequent mobile social network sites. more»


29.10.2008    Tags: , ,
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Direct Marketing Association - Guides for Mobile Marketing

dma_logo.gifThe Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»


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Sony Pictures Goes Live With Ad-Supported Mobile TV

sony_pic_tv.gifSony Pictures Television has announced that its Minisode Network is now available on Sprint TV. The multi-platform video network features four to six minute versions of popular television shows. Sony Pictures has also announced that Honda will be the launch sponsor for the ad-supported network. This follows a successful trial as sponsor of the Minisode Network on MySpace and Crackle.com. more»


07.05.2008    Tags: ,
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Mobile Ad Spending Projected to Pass $1billion in 2008, Mobile TV to Drive Future Growth

juniper.gifIn a recent report,Juniper research predicts that mobile ad spend will pass $1 billion in 2008 driven by mobile TV and reach $7.6 billion by 2013. more»


28.04.2008    Tags: ,
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Evaluating Mobile TV Advertising Models Just Got Easier

goldspot.gifIn an effort to make it easier to demonstrate the financial viability of mobile TV advertising, GoldSpot Media has launched “Trial-in-a-Box”, their new prototyping platform to evaluate the profitability of targeted, interactive mobile TV advertising models. more»


23.04.2008    Tags: ,
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Orange UK Consumer Research (page 4)

This article is about a consumer research study sponsored by Orange UK which looked at mobile media consumption patterns and attitudes towards various advertising formats. This is the third page of the article, to go to the first page, click here.


Perceptions of Mobile Advertising

The final part of this survey examined people’s attitudes towards various mobile advertising formats.

For this part of the study, respondents were gathered in a focus group type setting and shown examples of various mobile advertising formats. They were provided an explanation of what a consumer would see and how the ad would work. The responses were qualitative, and the key points are given in the following charts. more»


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Orange UK Consumer Research (page 3)

This article is about a consumer research study sponsored by Orange UK which looked at mobile media consumption patterns and attitudes towards various advertising formats. This is the third page of the article, to go to the first page, click here.


Usage Habits by Location

These charts show how media consumption habits vary according to where the person is - at work, in public transport, in a car, or at home. There are 4 charts, one for each location. Each chart indicates for each of the 10 media types what percent of users consume that media in that location. more»


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Understanding The Mobile Consumer
Orange UK Reveals Consumer Research on Mobile Media Consumption & Attitudes to Advertising

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Orange UK has been actively working in the area of mobile advertising for some time. Realizing that this is a very new area and that consumer habits and preferences are still developing, Orange commissioned a qualitative research project, named “Exposure”, that seeks to discover what effects mobile is having on people’s media habits and why. more»


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Industry dialogue:
Advertising meets Mobile TV

dialogue.gifAt the MIPTV conference in Cannes recently, there was a special mobile content VIP lunch organized by Reed Midem and sponsored by Vodafone and Buongiorno. 120 leaders from the mobile and advertising industries dined together in a beautiful beachside restaurant, and had a chance to share opinions on the current state of the industry. Companies represented included Vodafone, Alcatel, Turner Broadcasting, Ogilvy, Admob, Amobee, Nokia, TIM, Dentsu, Cap Gemini, M:Metrics, 3, Ericsson, American Express and many more. more»


01.05.2007    Tags: ,
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NRK mobile advertising trial (video)

nrk_logo.gifNRK (the Norwegian public broadcaster) and Ericsson just recently published the results of a trial they have been running to look at mobile TV with advertising. Take a look at some of the images and video. more»


30.04.2007    Tags: , ,
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MoTV: Mobile TV & Video Summit at NAB

motvsmall.png17 April 2007
Las Vegas
The 2nd Annual MoTV Summit at NAB2007 is about the next revolution in mobile media: the migration of near-TV quality video to cell-phones.
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09.02.2007    Tags:
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Mobile TV World Summit

mobile.png14-15 March 2007
Munich Germany
The Mobile TV World Series of events provides a regular global meeting place for the Mobile TV community to come together and hear truly world-class speakers delivering agenda-setting content with a highly commercial focus.
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09.02.2007    Tags:
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