Consulting Services

We provide the following services:
Strategic Workshops
  on Mobile Marketing &
  Advertising
International
  Partnerships &
  Business Development
Investment Due
  Diligence &
  Matchmaking

for more information »

MobiAD Archives


Media Agencies say 15% of digital budgets will go to mobile in 2014

2014-rising-graph.jpgMobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014’s digital spend expected to go to mobile activities.
more»


08.01.2014    Tags: , , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

At last, the killer app for NFC: Free Beer!

guiness-nfc.jpg

Over the past 10 years there have been volumes written about the potential of using NFC for mobile payments. But no matter how much support from banks, card schemes, and mobile operators, NFC payments has had a very slow uptake.

But NFC can be used for many purposes other than payments.

Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.

Perhaps this is where NFC will finally be successful!
more»


20.09.2013    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

2013 NFC & Mobile Money Summit

gsma-nfc-conf2013.gif
14 to 17 October, 2013
New York, USA

This annual event will once again bring together key players in the mobile and financial sectors to focus on the latest developments and newest innovations in NFC and mobile financial services. more»


12.09.2013    Tags: ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Orange Launches Quick Tap In Partnership With Treats

orange-logo_2.jpgOrange has announced a partnership with restaurant chain EAT to promote its new contactless payment system in the UK.

Quick Tap Treats will allow the network’s users with Near Field Communication (NFC) enabled handsets to tap their phone on posters at any one of EAT’s 110 stores to receive a free ‘treat’ every day. more»


14.03.2012    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Subscribe to MobiAD