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MobiAD Archives


Apple Dominating Mobile Industry Profits

apple_logo.gifSometimes I hear people comment that since Apple represents only a small fraction of mobile device sales, they may not view their business as very successful.

However, a recent report by research firm Asymco has found that although Apple products may be only a small portion of the total units shipping, Apple actually accounts for a hugely disproportionate share of the profits. more»


22.08.2011    Tags: , ,
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Nokia Jumps Into Mobile Augmented Reality

nokia-logo.jpgAugmented Reality has been one of the most innovative leading edge mobile technologies over the past 18 months.

Now Nokia’s Beta Labs has announced LiveView, an Augmented Reality (AR) Browser for the N8, C7, and E7. more»


30.07.2011    Tags: , ,
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Android Becomes Number 1 Smartphone OS

android-_1.gifAndroid’s recent momentum has continued with a key milestone as it has dislodged Symbian from its 10-year reign as the leading Smartphone OS.

According to research company Canalys, Android sold 32.9 million devices during Q.4 2010, overtaking Symbian, which sold 31 million. more»


09.02.2011    Tags: , , , ,
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Despite the Gloom, Nokia Is Still The Leading Handset Manufacturer

nokia-logo.gifWith all the recent negative publicity surrounding Nokia, one would be excused for thinking that they were a struggling mobile handset manufacturer.

However, recent figures released by mobile advertising network InMobi show that Nokia are still comfortably ahead of their rivals. more»


18.10.2010    Tags: , ,
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NAVTEQ Acquires Acuity Mobile

navteq_logo.gifNavteq, the Nokia subsidiary that provides premium-quality digital map data and content, announced that it has acquired US-based Acuity Mobile.

Navteq says that the acquisition is to strengthen its offering in the rapidly growing area of location based advertising.
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20.09.2009    Tags: , ,
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Country Update: Rapid Growth In South Africa

rsa_flag.gifGlobal mobile advertising network mKhoj has released some new statistics about mobile activity in South Africa, indicating a very rapid growth in mobile internet usage.

South Africa is a very interesting market, with a mobile penetration reaching 100%, and the need to serve a very diverse customer base that speaks 11 official languages. more»


29.07.2009    Tags: , , ,
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Smartphone Sales Grow, But Nokia Share Drops

nokia_smartphone.gifGartner, Inc has released their latest figures on sales of smartphone devices for 2008.

Overall unit sales grew by almost 14%, but Q4 showed only about a 4% growth.

Nokia is still the dominant vendor, but their share of Q4 units was 41%, down from 51% last year.

Samsung made it to the “top 5″ list for the first time. more»


16.03.2009    Tags: , , ,
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Third Party Ad Serving Arrives On Mobile

eyeblaster_mediacom.gifMediaCom, one of the world’s largest Media Specialist companies, has announced that it has launched a mobile campaign utilizing third party ad serving technology. The company claims that this is an industry first.

The campaign was to promote new services for client T-Mobile. The ads ran across the Nokia Media Network, and were served using Eyeblaster’s Ad Campaign Manager platform. more»


06.01.2009    Tags: , ,
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Blyk Chooses Network Partner for European Expansion

free-phone.gifBlyk, the free mobile network for 16-24 year olds funded by advertising has chosen Nokia Siemens Networks to host its core network as it expands into the Netherlands and Belgium. Prepaid charging, messaging systems and device management will also be hosted for those two countries. more»


29.10.2008    Tags: , ,
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Nokia Media Network Adds European Media Heavyweights

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Nokia has announced the expansion of the Nokia Media Network to include some of the biggest players in media from across Europe. more»


27.09.2008    Tags: ,
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Nokia Advertising Alliance To Simplify Mobile Advertising

nokia_logo.gifNokia Interactive, the mobile advertising arm of Nokia, has announced a new alliance aimed at making mobile advertising easier for brands. The alliance will integrate advertising solutions from multiple companies into a single Nokia interface. more»


01.07.2008    Tags:
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Nokia Launches “Ad Labs”

nokia_logo.gifNokia has announced the launch of “Ad Labs” in London and Boston. These labs will aim to train advertising agency workers in the finer points of mobile advertising. more»


26.06.2008    Tags:
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