A very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street.
Although it clearly raises some issues around privacy, such technology would certainly open up some very interesting opportunities in marketing. more»
Istanbul is one of the most vibrant cities in Europe, and the Beyoglu district is the heart of the city. What a perfect place to launch an innovative mobile marketing campaign that brings together a brand message of love and fun with leading edge mobile technology.
Last summer, mobile agency Mobilera teamed up with media agency Outeractive to do just that for Unilever’s Cornetto brand, bringing an outdoor audience participation multi-player mobile game to the millions that pass through this neighborhood on a daily basis.
The Cornetto mobile game campaign won the 2011 GSMA Award for “Best Mobile Advertising & Marketing Campaign”! more»
Tryvann Winter Park is a ski resort which is located just 15 minutes from the center of Norway’s capital city, Oslo. Even though they are very near, oftentimes there will be no snow in Oslo while at the resort the ski conditions are perfect.
So the problem is - how to convince Oslo residents that it’s a good day for skiing?
Advertising agency TBWA came up with a very innovative campaign which uses special snow-storm billboards in Oslo which are triggered by sms messages from the resort. more»