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MobiAD Archives


A mobile success from the beginning, Twitter adds new “Social TV” ads

twitter_cash2.jpg
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.

So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.

This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»


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MTV Networks To Begin Mobile Video Ads

mtv_logo.gifMTV Networks (MTVN) announced that it will launch its first-ever mobile video ads on mobile operator video-on-demand services. The U.S. Air Force will be the first advertiser. more»


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Desperate Housewives: Sponsored by Ford on Channel 4 mobile

desperate-1.gifFord has signed a deal with Channel 4 to run ads in front of the mobile video content on the Channel 4 mobile site.

Channel 4 has added expanded their mobile site to include a range of ad-funded video content, including clips from Desperate Housewives more»


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Ad-funded cartoons from The New Yorker magazine (video)

ringtales GifRingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, more»


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