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MobiAD Archives


Mobile Advertising Sees Enormous Growth - Spending Doubles In 2012

up_arrow_green.gifMobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016.

The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year’s $4.08 billion. more»


16.01.2013    Tags: , , , ,
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TeliaSonera To Use Mobile Pod Casts For Advertising

telia_ericsson.gifTeliaSonera and Ericsson have announced a new, personalized mobile advertising system to be launched in Sweden later in 2009.

The system will send “pod casts” out to consumers overnight to be viewed the next day. more»


09.06.2009    Tags: , ,
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Nordic Countries Receptive to Mobile Marketing

nordic-countries.gifA recent survey released by mobile marketing company More Mobile Relations (More) reveals that mobile phone users are much more favorable to mobile marketing after they try out useful services. The survey found that 30-40% of users are in favor of user-accepted mobile advertising. more»


26.06.2008    Tags: ,
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JumpTap Closes 7-Country Deal With TeliaSonera

teliasonera.gifJumpTap announced that it has signed a deal to provide its search and advertising solution across all seven of TeliaSonera’s networks (Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania). more»


27.02.2008    Tags: ,
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NRK mobile advertising trial (video)

nrk_logo.gifNRK (the Norwegian public broadcaster) and Ericsson just recently published the results of a trial they have been running to look at mobile TV with advertising. Take a look at some of the images and video. more»


30.04.2007    Tags: , ,
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