Mobile Optimization Is Top Priority For Marketers In 2013
Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy.
For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year’s top priority. more»
Superbowl Advertising: “2nd Screen” Ads All Sold Out!
In just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a showcase for TV advertising, with audiences over 150 million people and ad prices up to US$4 million for a 30 second spot!
2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this “second screen” has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns. more»