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MobiAD Archives


The Global Mobile Consumer:
Insights from Deloitte

global_mobile.jpgEvery year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»


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Early adopters give smart TV’s the “Thumbs Down”

smart-tv.gifAccording to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones in order to access online media.

This could be bad news for TV makers who have been trying to make the TV into a device that takes care of all browsing and media needs. more»


18.09.2013    Tags: , ,
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UK mobile consumers love research,
but are very likely to purchase

path2purchase.gifUK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
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Women still prefer physical shopping,
but mobile has its place

woman_shopping.jpgMobile shopping for women, it seems, still involves visits to real stores.

A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
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Goodbye Instagram, Hello Tadaa!
“Terms of Service” Problem Causes Massive
Consumer Shift Away from Instagram

tadaainstgram2.gifDo consumers really “vote with their feet”? Absolutely.

An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram’s controversial new Terms of Service announced last month. more»


16.01.2013    Tags: ,
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A Look At The US Smartphone Market - Samsung & Apple Now On Top

smartphones-3.gifMarket research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place. more»


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YouGov InfoGraph Shows That Mobile Users Welcome SMS Offers

sms-thanks.jpgThe majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message. more»


19.04.2012    Tags: ,
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Top Mobile Trends From 2011
That Will Drive 2012

2011-trends-iphone.gifAs we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future.

The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As Google is clearly now one of the world’s most powerful mobile companies, its worth a look. more»


04.01.2012    Tags: , , ,
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Forecast 2012: Smartphones to Overtake Feature Phones In US Market

android-or-iphone.jpgAn interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US. more»


22.12.2011    Tags: , , ,
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Smartphones Soon To Be Majority,
With Growth Driven By Low Cost Devices

smartphone-india365.jpgWhile it is true that many of the most advanced mobile marketing campaigns only work well on Smartphones, it is important not to be misled and conclude that these campaigns are too limited to be effective.

A recently released market forecast shows Smartphones accounting for more than half of the world’s phone market by 2015! more»


03.09.2011    Tags: , ,
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Nokia Jumps Into Mobile Augmented Reality

nokia-logo.jpgAugmented Reality has been one of the most innovative leading edge mobile technologies over the past 18 months.

Now Nokia’s Beta Labs has announced LiveView, an Augmented Reality (AR) Browser for the N8, C7, and E7. more»


30.07.2011    Tags: , ,
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Major Milestone: Smartphones Outselling Feature Phones

smartphone-india365.jpgMuch of the recent explosive growth of mobile lifestyle has been linked to new capabilities available on smartphones coupled with higher speed mobile data networks.

And now Smartphones have passed an important milestone: over the past few monts for the first time ever Smartphone purchases outnumbered feature phone purchases in the US market according to Nielsen’s latest survey of US mobile consumers. more»


05.07.2011    Tags: , , ,
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Mothers Love Their Smartphones For Shopping

moms-shopping-using-mobile.jpgA recent study published by mobile ad network Greystripe has found that two thirds of mothers who own an iPhone or Android smartphone use them in the shopping process.

Locating stores, comparing prices, and learning about new products are all ways that phones can make their lives easier.
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Smartphones Great For Automobile Purchasing

iphone-car.jpgAutomobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.

Greystripe - one of the biggest mobile ad networks in the US - has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
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Consumers Browse The Mobile Web in the Evenings and Morning

clock-android.gifInteresting information has recently been published which provides further proof that smartphones have become the first and last device that consumers look at in the day.

London-based mobile ad network Adfonic has released a study about the hourly click patterns of smartphone users, which can help advertisers target ‘temporally”.
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14.12.2010    Tags: ,
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Mobile Social Media Advertising Shown To Effect Consumer Buying Patterns

social-media.gifA recent study has found that the majority (59%) of US Social Media users consider advertising a fair price to pay for using these services.

Further, 15% of them reported that they are more inclined to buy brands that advertise on Social Media sites. more»


05.12.2010    Tags: ,
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Google Goes After High End Phones

googlephone1.gifReacting to the growing popularity and installed base of high end smartphones, Google has introduced some new features for their AdSense for Mobile product.

These new features take advantage of the full internet browsing capabilities of smartphones to enable advertisers to provide a richer advertising experience. more»


16.10.2009    Tags: , ,
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Smartphone Users Are Happy,
But Not Traditional Mobile Phone Users

smilefrown.gifMarket information company J.D. Power has released a new customer satisfaction survey that shows that satisfaction is increasing rapidly for users of smartphones, while users of traditional mobile phones are becoming less satisfied.

Based on reports from over 16,000 mobile phone users, the data also highlights that iPhone owners are the most satisfied of smartphone users, whereas LG phones rate highest among traditional mobile phones. more»


15.10.2009    Tags: ,
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The Ultimate Market Resource:
Tomi Ahonen’s Mobile Almanac 2009

ahonen_almanac.gifFor those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution - Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»


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Is The Economic Slowdown Hitting UK Mobile Advertising?

graph_down.gifMarket research firm GfK has released its latest quarterly “Mobile Advertising Report“, which shows that awareness of mobile ads in the UK has dropped since the last quarter.

However, awareness continues to grow in the US, as does the breadth of mobile advertising channels. more»


10.06.2009    Tags: , , ,
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Consumer Satisfaction Study: iPhone Is Top Smartphone; LG Is Top Traditional Phone

iphone_1.jpgJ.D. Power and Associates, the US based consumer research firm, has released a “consumer satisfaction” study which analyzes how consumers feel about their mobile phones.

Consumers rated Apple’s iPhone as the top smartphone, and LG as the top traditional mobile phone. more»


27.05.2009    Tags: , ,
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AdMob Reports Strong Growth Of Android Phones

AndroidAdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.

The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications! more»


26.04.2009    Tags: , , , ,
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AdMob Metrics: Global Smartphone Update

admob_iphone.gifAdMob has released their latest network metrics report, with AdMob seeing 6.6 billion requests overall for the month of February.

This report also focuses on smartphones, where the iPhone is now seen as having 33% of worldwide smartphone traffic (50% in the US), and with Android representing 5% of the market.
more»


27.03.2009    Tags: , , , ,
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Smartphone Sales Grow, But Nokia Share Drops

nokia_smartphone.gifGartner, Inc has released their latest figures on sales of smartphone devices for 2008.

Overall unit sales grew by almost 14%, but Q4 showed only about a 4% growth.

Nokia is still the dominant vendor, but their share of Q4 units was 41%, down from 51% last year.

Samsung made it to the “top 5″ list for the first time. more»


16.03.2009    Tags: , , ,
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Smartphones Grow, And The Mix Is Shifting

admob_metrics_200812.gifAdMob has released their December Mobile Metrics report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob’s ad requests, up from 22% in May.

The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly. more»


19.01.2009    Tags: ,
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