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MobiAD Archives


Social Media: A Strong Influence on Millennial’s Buying Habits

social_media_logos.gifAt last some concrete evidence confirming a trend that has seemed likely.

A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends’ social media activities. more»


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Social Media’s Huge Impact On
Mobile and Internet Sales
“Sharing” and “Social Login” Drive Interaction

social_media_logos.gifFor most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.

Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»


15.01.2013    Tags: , , ,
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Mobile Takes Over Social Media:
More Than Half Of Facebook And Twitter Users Connect Via Mobile

facebook-twitter-mobile-2.jpgMany people expected that social networks and mobile would be a natural combination, but now the numbers are in.

According to recent statistics from comScore, in the US during September, over 50% of Facebook’s and Twitter’s unique users logged on via their mobile device! more»


19.12.2012    Tags: , , ,
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A Look At The US Smartphone Market - Samsung & Apple Now On Top

smartphones-3.gifMarket research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place. more»


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Who’s Using What Media When?

media_consumption_info_image.gifOver the past several years the diversity of media available to the average person has exploded.

Mobile internet enabled smartphones, tablets, social media sites, personal media players, Twitter - all of these are now used on a daily basis by a large sector of the population.

But who actually is using what media, and when? Ad Age, MBAOnline, and Magid GS produced a very interesting infographic which answers this question! more»


01.10.2011    Tags: , , , ,
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Google Mobile Ad Revenue To Reach US$14 Billion By 2015

google_logo.gifA new report by Canaccord Genuity has predicted that Google’s mobile ad revenue will reach US$14 billion by 2015 driven by smartphone uptake, growth of Android, and new services offered by Google. more»


05.07.2011    Tags: , ,
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Social Networks & Mobile Games Most Popular For In-App Billing

distimo_logo.gifApp Stores are the real hub of activity in the mobile world these days, and having an up-to-date understanding of the key trends in this area can be crucial for a business.

Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace. more»


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Social Networking Represents 60% of US Mobile Usage

pascal_network.gifAccording to a recent report from Ground Truth, 60% of traffic on the mobile internet in the US is to Social Networking sites.

In addition, mobile specific social networks engage users more than online social networks. more»


04.05.2010    Tags: ,
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Orange: Women Send More Messages, Men Watch More Mobile TV Clips

orange-logo-1401.gifOrange have released their latest “Digital Media Index” report for April 2010.

This report looks at consumer behavior related to digital media, and in this particular edition highlights the differing usage patterns that men and women have on the Orange mobile network. more»


13.04.2010    Tags: , , ,
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Facebook Lite - A New Opportunity For Mobile Marketing?

facebook_lite.jpgIn the past week there has been a lot of discussion on the internet about “Facebook Lite”, the new version of Facebook that has recently been released for beta testing.

Facebook Lite is apparently intended for users who have slower internet connections, for example on mobile. This may open up new opportunities for mobile marketing. more»


16.08.2009    Tags: , , ,
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The Ultimate Market Resource:
Tomi Ahonen’s Mobile Almanac 2009

ahonen_almanac.gifFor those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution - Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»


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Studying The Digital Future:
A New Set Of Rules For Mobile Marketing

cole-face_2502.gifHave you ever wished that you could really understand how people used the internet today, how they interact with various media, and what impact the trends we see today will have in the future?

For the past 15 years, the Center for the Digital Future at USC has been studying exactly these issues. In this interview, we talk with Jeffrey Cole, Director of the Center on a range of topics, including the evolving media habits of teenagers and the emerging “new rules” for advertising and marketing. more»


30.06.2009    Tags: , , ,
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Nintendo Wii Brings Ads To Family Entertainment, Japanese Style

wii_ads.jpgDavid Rosenberg has written an interesting article over on CNET news.

He describes how the new Wii-no-ma service that Nintendo has launched in Japan is being used to promote a combination of gaming, family social networking, and advertising. more»


22.06.2009    Tags: , ,
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BuzzCity Launches Planning Tool For Mobile Ad Campaigns

buzzcity_planning.jpgBuzzCity has launched a web-based mobile media planning tool to help mobile marketers get better returns for their ad spend.

The online tool includes traffic and demographic data from each of 200 markets where the ad network operates. more»


18.06.2009    Tags: , ,
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Orange Digital Media Index Shows Boom In Mobile Data

Orange has released the latest in their Digital Media Index series of consumer usage reports.

The study shows that despite the bad overall economic climate, consumers are rapidly increasing their consumption of mobile data, including music downloads, video downloads, mobile social networking, and mobile gaming.

And mobile data using dongles increased a phenomenal 4,125% in the past 12 months! (available for download)

more»


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Forrester Predicts Fast Growth For Mobile And Social Network Advertising

forrester_logo.gifAs reported in WebProNews, Forrester Research has released its projections for the growth of online advertising. Mobile and social networks are the hottest areas of growth, although all sectors of online show strong growth. more»


26.04.2009    Tags: ,
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US Study Highlights Value Of Mobile Ad Targeting

target_phone.gifOpenwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.

The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign. more»


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Mixing Mobile Social Networks And Advertising, BuzzCity’s KF Lai

kf_lai_head.gifSocial Networks are rapidly becoming one of the major destinations for mobile and online internet browsing, and a big question today is will the social networks be able to monetize their traffic.

BuzzCity is an interesting combination: it runs one of the largest social networks (mygamma), but it also has a very large mobile ad network for revenue generation.

KF Lai is the founder and CEO of BuzzCity. In this interview, he gives some insight into the synergies he has found from running both a social network and an ad network. more»


18.03.2009    Tags: , , ,
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Will Twitter Move To Search Ads?

twitter.gifSan Francisco based Twitter, the third largest social network globally, has recently made improvements to its search functionality in a move that many believe will lead to Twitter search ads and a new revenue stream for Twitter.

The new search function would let consumers and companies scan the feeds of Twitter’s 6 million members in order to get up-to-the-minute information about key topics and trends. more»


17.03.2009    Tags: ,
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Operators Reveal What Will Drive Future Of Messaging

airwide1.gifAirwide Solutions has commissioned independent research to poll operators about ‘what’s hot and what’s not’ in mobile messaging around the world.

The results include social networks, mobile advertising, and location services, and have been compiled in a white paper which looks at the opportunities and outlines operator investment plans for the next 12 months. more»


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Flirtomatic To Start Social Network Profiling

flirtomatic.gifFlirtomatic, the UK based flirting and dating service, has decided to use the “social intelligence” solutions from Xtract to gain better insight into their customers, with the aim to eventually to offer more relevant advertising. more»


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Mobile Social Networking Driving Growth of the Mobile Internet

mososo.gifcomScore, the digital measurement company, has reported that mobile social networks are a key factor in driving the growth of the mobile internet throughout Europe.

Social networking currently has about 12.1 million users in western Europe, with a year-on-year growth over 150%. more»


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BuzzCity Opens Up Social Network “mygamma” To Developers And Advertisers

buzzcity_logo.gifBuzzCity has announced that it will be opening up its popular mobile social networking site mygamma so that developers and advertisers can integrate their own applications into the service. more»


02.03.2009    Tags: ,
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The Power Of Advertising: Dancing Flashmob Closes London’s Liverpool Street Station

flashmob_dane.gifJust last week we saw the true power of advertising and social communities.

In an imitation of a popular T-Mobile ad, a flashmob dance was organized on Facebook, with the result being that one of London’s biggest train stations was closed down during a busy Friday evening! See the videos of here. more»


11.02.2009    Tags: , ,
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Ad Execs See Rise In Mobile But Decline In Traditional Ad Spending

kpmg_logo.gifAccording to a recent poll by KPMG, media and advertising executives expect more than a quarter of media time and spending to move away from traditional channels. At the same time, they believe that mobile and social media advertising will be gaining momentum. more»


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US Mobile Media Surges, But Consumers Say Some Hurdles Still Exist

azuki.gifAzuki Systems recently released a survey of US mobile consumers which indicates a surge in usage of mobile media, as well as details about how consumers are spending their time on the phone. The study also highlights that there are still some common barriers facing consumers. more»


09.02.2009    Tags: , ,
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Bebo Launches ‘Bebo Open Mobile’

bebo_logo.gifBebo, the global social media network that was acquired by AOL, recently took a major step towards opening up their social network to the mobile world.

Bebo Open Mobile is a partnership program for operators, handset manufacturers and mobile software developers which will help them promote, distribute, and monetize mobile social media. more»


03.02.2009    Tags: ,
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Mobile Space To Challenge Social Networks

pascal_network.gifA thoughtful piece by Colin Gibbs over at RCR Wireless News discusses the expected future evolution of mobile social networks compared to internet social networks. Expect the mobile versions to grow in popularity and usage, but a question remains about their financial viability! more»


05.01.2009    Tags: ,
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Virgin Mobile USA Adds Special Features To Promote Social Networking

virgin_mobile.gifVirgin Mobile USA, which over the summer absorbed the MVNO Helio, has introduced some interesting new features which will make it easier for their subscribers to participate in mobile social networks. more»


07.12.2008    Tags: , ,
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Survey Reveals Intense Dedication To Mobile Social Networks

itsmy.gifitsmy.com just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks. more»


02.12.2008    Tags: , , ,
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3UK Launches Social Networking Phone Including Facebook

3uk_phone.gif3UK has launched a new phone into the UK market, the INQ¹, which it calls the “world’s most advanced social networking phone”.

Features to access Facebook are integrated into the heart of the phone, as well as other communication and music services. more»


26.11.2008    Tags: , ,
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Social Networking World Forum

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9 & 10 March, 2009
Olympia, London, UK

A two day conference dedicated to social networking and mobile social networking, featuring key speakers from social networking publishers, advertising agencies, industry analysts, plus many more. more»


23.11.2008    Tags: ,
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Ad Network For Mobile Social Networks Goes Live

itsmybiz.gifGofresh, the Munich based company behind the very successful social network itsmy.com has launched itsmy.biz, a “mobile social advertising network”. Basically it’s a focused ad network which allows advertisers to reach an audience of people that frequent mobile social network sites. more»


29.10.2008    Tags: , ,
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Direct Marketing Association - Guides for Mobile Marketing

dma_logo.gifThe Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»


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Universal McCann: Social Media Offers Huge Advertising Potential

social_media.gifUniversal McCann has released an extensive report on the growth and impact of social media around the world. Surveying over 17,000 users in 29 countries, this paper is a detailed analysis that should be read by everyone whose business may be impacted by this major trend. more»


15.09.2008    Tags: ,
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Emerging Media Forecast: Mobile, Social Media, and Online Video Will Lead The Way

magna.gifA recent media forecast by Magna Global - one of the world’s leading media service firms - predicts that mobile media, social media, and online video will be the fastest growing of the emerging media channels. Download the full study. more»


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Vodafone Buys Mobile Social Network

vodafone-logo.gifVodafone has announced that it has agreed to buy ZYB for 31.5 million Euros. The Danish company operates a social networking and online management tool that allows mobile phone users to share their contact, calendar and location information as well as providing network back up capbility. more»


29.05.2008    Tags: , ,
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Over 40% of Mobile Web Traffic is to Social Networks

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Opera Software, publisher of the Opera Mini browser, has released its first “State of Mobile Web” report covering the first quarter of 2008. One of the most interesting facts in the report is that social networks account for 40% of worldwide mobile web traffic, while accounting for over 60% in the US, South Africa and Indonesia. more»


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Hey Friend, Fund My Phone!

sugarmama.gifCustomers of Virgin Mobile’s Sugar Mama program now have a new way to earn airtime. Normally, the service provides free airtime when a customer listens to ads on their phone. But now, using a new Facebook application, users can have their Facebook Friends earn free minutes for them by listening to the advertisements on their PC. more»


21.05.2008    Tags: , ,
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Flirtomatic Serves Its Billionth Mobile Ad

flirtomatic-logo.jpgFlirtomatic, the mobile and online flirting service, has announced that it has served its billionth mobile advertisement. This comes less than a year after serving its first. During Q1 2008, ad revenue increased by 31% compared to the previous quarter and ad impressions grew by 27%. more»


17.05.2008    Tags:
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BuzzCity Report Shows Explosive Growth In Mobile Internet

buzzcity-logo.jpgBuzzCity has revealed the statistics for its myGamma Global Mobile Advertising Index. myGamma is an ad-supported mobile social network service that is very popular in many of the markets outside of N. America and Europe. Download the full advertising index. more»


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Teen Social Networking Site To Go Mobile With Advertising

kiwibox.gifKiwibox, a social networking site focused on the teen market, have announced a partnership with Burst Media. Under the terms of the deal, Burst Media will serve mobile ads on the Kiwibox mobile site which will launch in the second quarter of 2008. more»


28.04.2008    Tags: ,
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Crush or Flush” Launches New Type of Mobile Ad

crush_flush_small.gifCrush or Flush, the social network that allows its members to meet, chat and flirt with other members by browsing profiles and deciding whether to “Crush” or “Flush” them, has announced that it will introduce a new form of mobile ad. The new interactive advertising is a feature called Golden Ticket. more»


28.04.2008    Tags:
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Future Vision:
Dynamic Targeting through Social Networks

pascal220×240.gifAn interview with Pascal Thomas, mobile visionary and VP of Orange NExT (the mobile media division of France Telecom Orange)


France-Telecom Orange is one of the world’s leading tier-one mobile operators, and also one of the first true “multiplay” companies – offering not only mobile service, but also fixed line telephone, internet, and television (IPTV) to their customers.

Understanding the customer benefits of a “multiplay” offer and the evolving impact of social networks on advertising and revenue generation is one of the roles of Pascal Thomas. Pascal is one of the leading innovators in the European telecom industry, and was the lead initiator of Orange’s pioneering mobile television services. He now heads up Orange’s NExT group, which is responsible for “audience and advertising” as well as all things Web 2.0. more»


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Nokia And Facebook Deal May Be In The Works

facebook_logo.gifAn article on PaidContent.Org reveals that Nokia and Facebook are in advanced discussions on a wide ranging strategic agreement between the two companies. more»


05.02.2008    Tags: ,
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