In 2012, Google’s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product.
Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior. more»
A survey in the UK found that over 50% of consumers browse the internet at the same time as watching TV.
At the same time, increasingly tablet devices such as the iPad are becoming the home shopping platform of choice. more»
Recent predictions from PricewaterhouseCoopers say that advertising on Mobile TV will reach $1.4 Billion in the US by 2015.
This growth will in part be due in large part to an increase in the number of people watching TV on mobile devices, going from 17.6 million in 2010 to 51.5 million in 2015. more»
Many a business plan has been written based on the concept of trying to insert ads into some popular consumer activity. But there is always the question - “Won’t customers object to seeing ads while they are engaged in some other activity?”
That question seems to have been answered, now that Amazon has reported that the ad-supported version of the Kindle Reader is the best selling device on the site! more»
The latest research published by market research company Strategy Analytics, has found that Android’s momentum is not limited to mobile devices but is also showing big gains in the tablet market.
According to the research during Q.4 2010, 22% of the 10 million tablet devices that where shipped ran on Android. Overall the market grew by 120% sequentially with Apple maintaining it’s leading position with 75% of global market share. more»
The iPad was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products.
Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets. more»