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MobiAD Archives


The Global Mobile Consumer:
Insights from Deloitte

global_mobile.jpgEvery year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»


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Mobile banking on the rise
Mobile makes consumers feel “in control”

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Are the new technologies of mobile banking, contactless payments and social media changing the way people bank?

Over the coming years, this issue will have an important impact on marketers and merchants everywhere.

This in-depth survey from ING International provides some surprising answers and a better understanding of this important emerging consumer trend. more»


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Webit Congress 2013

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6 - 7 November, 2013
Istanbul, Turkey

The biggest global ad spenders, digital, tech and telco experts, entrepreneurs and startups from all over the world gather at the 5th edition of the biggest ever Webit Congress in Istanbul.

Win Special VIP Package! more»


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Mobile Horizons Istanbul

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4 June, 2013
Istanbul, Turkey

An exclusive thought leadership forum that will give you a deeper insight into the future of mobile. A unique format, expert speakers, and an exclusive venue will guarantee a productive and enjoyable afternoon for all the attendees. more»


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MMA Forum EMEA

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14 & 15 November, 2012
Istanbul, Turkey

The 2012 MMA Forum Istanbul is the leading mobile marketing event that brings together professionals from across the mobile ecosystem. more»


10.11.2012    Tags: ,
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Vodafone Mobile Clicks 2011:
Vote For Your Favorite

mobileclicks.gifVodafone Mobile Clicks is an initiative designed to accelerate innovation in the mobile internet sector across Europe. Entrants come from seven countries, including UK, Netherlands, Turkey, Portugal, Spain, Germany, and Ireland.

After the first rounds of judging, the entries have been reduced down to 7 finalists, one from each country. You can vote now for your favorite.
more»


01.09.2011    Tags: , , , , ,
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Multiplayer Mobile Game Connects Unilever With Consumers In Istanbul

cornetto-big-3.jpgIstanbul is one of the most vibrant cities in Europe, and the Beyoglu district is the heart of the city. What a perfect place to launch an innovative mobile marketing campaign that brings together a brand message of love and fun with leading edge mobile technology.

Last summer, mobile agency Mobilera teamed up with media agency Outeractive to do just that for Unilever’s Cornetto brand, bringing an outdoor audience participation multi-player mobile game to the millions that pass through this neighborhood on a daily basis.

The Cornetto mobile game campaign won the 2011 GSMA Award for “Best Mobile Advertising & Marketing Campaign”! more»


09.02.2011    Tags: , , ,
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Turkcell Trials New Mobile Ad Service

myscreen1.jpgTurkcell, one of the world’s leading operators in the area of mobile advertising, has announced the successful trial of a new advertising service. TiklaKazan shows rich media ads at the end of each phone call, and provides free airminutes and coupons to subscribers. more»


29.08.2009    Tags: ,
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Meffy Award Winners Announced

meffys09.gifAt the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy competition were announced.

This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, highlighting the growing international flavor of the awards. more»


24.06.2009    Tags: , , ,
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Mobile Operator Profile: Turkcell
Putting Mobile Marketing At The Center
Of The Business

turkcell_logo.gifThe Turkish mobile market is one of the most dynamic in the world: a population of over 70 million with mobile penetration growing from 52% in 2005 to 100% today.

Turkcell is the largest mobile operator in Turkey, with 37 million subs. They have been very innovative in the area of mobile advertising and marketing, with their “Tone and Win” service winning this year’s GSMA award for “Best Mobile Advertising Service“.

In this interview, Chief Value Added Services Officer Cenk Serdar talks about the Turkish market and why Turkcell has put mobile marketing at the center of their business. more»


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Turkcell Ring Back Advertising A Big Success

turkcell_bigger.gifSeveral months ago, Turkcell launched TonlaKazan, a new, advertising based ring back service which enabled Turkcell subscribers to win airtime as their callers listened to ring back ads.

Since then, 200,000 subscribers have signed up, and 50 different brands have run campaigns using the service. more»


11.02.2009    Tags: ,
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Turkish Operator Avea Selects MCN For Search & Advertising

avea.gif Turkey’s third largest operator, Avea, has announced the launch of content search services powered by Mobile Content Network’s (MCN’s) ‘federated search’ technology. Avea will also launch MCN’s allwords pay-per-click (PPC) advertising solution. more»


19.11.2008    Tags: ,
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Turkcell Launches Innovative “Ring Back Tone” Ad Platform

turkcell.gifTurkcell, the Turkish mobile operator, has launched a new mobile advertising platform called “TonlaKazan” (”Tone&Win”). The new service allows Turkcell customers to select a branded ring back tone, and then gain airtime credits when callers listen to the ringback tone. more»


16.05.2008    Tags: ,
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