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Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region. more»
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Millions of people use Shazam on their smartphones to identify songs they hear playing.
But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?
Here is an update from Shazam on the most most popular adverts, as well as some advice for effective 2nd screen advertising. more»
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There has been a lot of discussion in recent months about the idea of multi-screen advertising - in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.
Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.
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Recent predictions from PricewaterhouseCoopers say that advertising on Mobile TV will reach $1.4 Billion in the US by 2015.
This growth will in part be due in large part to an increase in the number of people watching TV on mobile devices, going from 17.6 million in 2010 to 51.5 million in 2015. more»
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A recent survey by media buying software company STRATA has shown that the growing popularity of smartphones is leading to an increased interest in mobile advertising from Advertising Agencies.
According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010. more»
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The Britain’s Got Talent iPhone app that was developed by talkbackTHAMES digital and Mobile Interactive Group (MIG) has reached the number 1 spot in the UK app store thanks to 200,000 downloads in four days. more»
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