Recently venerable American Express partnered with social media powerhouse Twitter to let consumer purchase simply using #hashtags! more»

For most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.

Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»

Many people expected that social networks and mobile would be a natural combination, but now the numbers are in.

According to recent statistics from comScore, in the US during September, over 50% of Facebook’s and Twitter’s unique users logged on via their mobile device! more»

Twitter’s revenue from mobile advertising was higher than that of its website on many days in the last quarter, its CEO has revealed.

Dick Costolo made the announcement earlier this month at a conference in San Francisco, telling reporters Twitter is “borne of mobile”. more»

Twitter has announced the introduction of sponsored tweets into the timelines of mobile users for the first time.

Users who access Twitter via an Android or iPhone app will begin to see promoted tweets in their feed, on top of the pre-existing promoted trending topics. more»

GyPSii, the Netherlands based location enabled social media platform, has announced the launch of a new application that integrates its location based technology with Twitter.

The application, named Tweetsii, enables users to geo-tag their Twitter tweets, add pictures/videos and recommend places to their contacts.
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For those of you lucky enough to have attended a Grand Slam tennis championship at Wimbledon, you’ll know that it is a wonderful, though sometimes confusing experience.

This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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The UK branch of furniture giant Habitat has received much criticism and has had to apologize for their inappropriate advertising use of social media site Twitter.

In an effort to increase the number of readers of their messages, the company had attached “hashtags” that were related to popular topics such as #iphone or popular events such as #iranelection (this happened just after the disputed election in Iran).
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