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MobiAD Archives


U.S. Media ad spending - where it goes

media-mix.jpgWe read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times it is hard to keep them straight and get perspective on how they relate.

Here is a very easy to understand infographic from eMarketer that puts all the basic stats about the US ad market in one place. Check it out!
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27.03.2014    Tags: ,
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The Global Mobile Consumer:
Insights from Deloitte

global_mobile.jpgEvery year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»


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UK mobile consumers love research,
but are very likely to purchase

path2purchase.gifUK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
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Mobile Advertising grows over 100% in 2012

iab-growth-2013-2.gifTwice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look at the key trends in internet advertising, including Mobile.

The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!
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20.06.2013    Tags: , , ,
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Mobile Advertising Sees Enormous Growth - Spending Doubles In 2012

up_arrow_green.gifMobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016.

The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year’s $4.08 billion. more»


16.01.2013    Tags: , , , ,
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“Cyber Monday” Sales Boom,
With Mobile Leading The Way

iphone-christmasgift.gifOver the past several years, the Monday following Thanksgiving has been called “Cyber Monday” in the US, as this is the day that many people start their online shopping for Christmas.

With more and more consumers preferring to use mobile for online commerce, Cyber Monday also provides a good measure of the growth of m-commerce, and 2012 proved the importance of mobile. more»


19.12.2012    Tags: , , , ,
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SXSW 2013

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8 to 17 March, 2013
Austin, Texas, USA

The South by Southwest Conferences & Festivals (SXSW) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. more»


18.12.2012    Tags: ,
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A Look At The US Smartphone Market - Samsung & Apple Now On Top

smartphones-3.gifMarket research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place. more»


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Top Retailers Take Different Paths to Mobile App Success

walmart-vs-target.gifWalmart and Target are two of America’s largest retailers. And each has achieved massive penetration with their branded mobile apps.

However, they have adopted very different strategies to achieve this success.
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31.05.2012    Tags: , ,
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Apps World Europe 2012

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2 to 3 October, 2012
London, UK

Apps World brings together app Developers, MNOs, Marketing Managers and Tech Providers to address the challenges of delivery, development and design of apps across multiple platforms. more»


16.05.2012    Tags: , , ,
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Nielsen Study Finds That Mobile Ads More Effective In Europe

kindle_reader.jpgAccording to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.

The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»


14.03.2012    Tags: , , , , ,
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Forecast 2012: Smartphones to Overtake Feature Phones In US Market

android-or-iphone.jpgAn interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US. more»


22.12.2011    Tags: , , ,
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Major Milestone: Smartphones Outselling Feature Phones

smartphone-india365.jpgMuch of the recent explosive growth of mobile lifestyle has been linked to new capabilities available on smartphones coupled with higher speed mobile data networks.

And now Smartphones have passed an important milestone: over the past few monts for the first time ever Smartphone purchases outnumbered feature phone purchases in the US market according to Nielsen’s latest survey of US mobile consumers. more»


05.07.2011    Tags: , , ,
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MMA Forum Series

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Sao Paulo: 18 August, 2011
London: 4-5 October, 2011
Los Angeles: 17 November, 2011

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. more»


18.06.2011    Tags: , , , ,
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A Graphical Introduction To The Mobile Coupon Market

mobile_coupon.gifAn interesting article appeared last week in the Promotional Codes website (a leading vouchers website in the UK) about mobile coupons.

In order to show the overall development of mobile coupons in the US, they put together what they call an “Infographic” which explains various key trends, facts and techniques in a very simple, graphical way. more»


14.08.2010    Tags: ,
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US “Best Practices Guide” For Mobile Marketing Programs

mma-ww-logo.gifImplementing an effective mobile marketing program which runs across operator networks can be a difficult task.

The Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines provides marketers with a guide to implementing mobile shortcode programs. more»


16.05.2010    Tags: , , ,
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Social Networking Represents 60% of US Mobile Usage

pascal_network.gifAccording to a recent report from Ground Truth, 60% of traffic on the mobile internet in the US is to Social Networking sites.

In addition, mobile specific social networks engage users more than online social networks. more»


04.05.2010    Tags: ,
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Recession Drives Big Changes In US Media Consumption Habits

deloitte-mediademocracy.gifA recent poll released by Deloitte shows that the recession has had a strong impact on the media consumption habits of American consumers.

Deloitte’s State of the Media Democracy Survey Fourth Edition revealed that television is again gaining in popularity, gaming is growing, and the mobile is being used for an increasing diverse set of activities. more»


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Google Puts QR Codes On 100,000 Stores

google-favoriteplaces.gifIn a move to link online content to real world locations, Google has launched a new QR-code based Favorite Places on Google program.

Google has identified the top 100,000 most searched stores in the US, and has sent them a window decal that includes a unique QR code. When consumers scan the code with their phone, they go directly to a Google mobile web Place Page about the business. more»


30.12.2009    Tags: , ,
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SMART Update On US Mobile Ad Market

smart_logo.gifEvery month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).

In their latest report they give a detailed look at the top 10 verticals for mobile advertising spending, as well as some interesting information on what forms of interactivity people are actually engaging in. more»


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Mobile Marketing Forum 2009
& MMA Awards Ceremony

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November 17, 2009
Los Angeles, US

The Mobile Marketing Association Forum in Los Angeles is a unique event for the mobile community, as it hosts the Annual MMA Global Awards Ceremony and Dinner and brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. more»


13.10.2009    Tags: , ,
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Trends In SMS Advertising

zeep_sms_ads.gifSMS messages are used almost everywhere and by almost everyone - the reach is incredible. So it’s not surprising that advertising by placing messages at the end of an SMS is also a growing trend.

In this white paper, Zeep Media gives some background and advice on how best to use this media channel.

more»


20.09.2009    Tags: , ,
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Smart Analysis Of The US Mobile Ad Market

millennial_logo.gifEvery month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).

The May report shows that the US mobile internet market continues to grow at a monthly average of 3-5%. There is also some very interesting information on the mix of campaigns (for example, Retail Promotional campaigns increased 6% from April to May), as well as an an analysis of “Cost Per Engaged User” across various types of targeting methods. more»


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Is The Economic Slowdown Hitting UK Mobile Advertising?

graph_down.gifMarket research firm GfK has released its latest quarterly “Mobile Advertising Report“, which shows that awareness of mobile ads in the UK has dropped since the last quarter.

However, awareness continues to grow in the US, as does the breadth of mobile advertising channels. more»


10.06.2009    Tags: , , ,
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TODAY Show Launches iPhone App

today_show_logo.gifAmerica’s most popular morning televison program, The Today Show, has launched an iPhone application in partnership with Zumobi. The app will offer millions of consumers access to the program’s leading news, entertainment and lifestyle content, right from their mobile device. more»


24.04.2009    Tags: , ,
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Average American Spends Over 8 Hours Per Day In Front Of A Screen

tv_eyes.gifA new study conducted for the Nielsen-funded Council for Research Excellence dispels several popular ideas about the consumption of video media.

According to the study, the biggest consumers were not teenagers, but baby boomers, aged 45 to 54, averaging 9 1/2 hours per day in front of a screen! more»


08.04.2009    Tags: ,
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US Mobile Operators Reach Agreement On Mobile Marketing Standards

us_operators.gifThe MMA (Mobile Marketing Association) has announced that the top 4 US mobile operators (Sprint, T-Mobile, Verizon, and AT&T) have agreed to incorporate their “mobile marketing guidelines” into the MMA’s best practices guidelines.

This should make it much more efficient for brands and agencies to launch mobile campaigns, with industry savings estimated at over $200 million per year. more»


08.04.2009    Tags: , , , ,
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US Mobile Media Surges, But Consumers Say Some Hurdles Still Exist

azuki.gifAzuki Systems recently released a survey of US mobile consumers which indicates a surge in usage of mobile media, as well as details about how consumers are spending their time on the phone. The study also highlights that there are still some common barriers facing consumers. more»


09.02.2009    Tags: , ,
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Verizon Picks Microsoft For Mobile Search And Advertising

verizon.gifFollowing several months of speculation, Verizon recently announced that Microsoft will be providing portal, local, and internet search and mobile advertising capabilities on the Verizon network. The five year agreement is set to start in mid-2009. more»


20.01.2009    Tags: , , ,
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Virgin Mobile USA Adds Special Features To Promote Social Networking

virgin_mobile.gifVirgin Mobile USA, which over the summer absorbed the MVNO Helio, has introduced some interesting new features which will make it easier for their subscribers to participate in mobile social networks. more»


07.12.2008    Tags: , ,
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Survey Reveals Intense Dedication To Mobile Social Networks

itsmy.gifitsmy.com just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks. more»


02.12.2008    Tags: , , ,
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Limbo Study: Consumers Increasingly Aware Of Mobile Ads

LimboMobile entertainment community Limbo has released their Mobile Advertising Report for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study. more»


11.11.2008    Tags: , ,
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ROK to Roll Out Bluetooth Advertising Platform For Super Bowl

superbowl.gifROK Entertainment, the UK-based mobile technology and entertainment company has signed a partnership with Mixcast Network to roll out a national Bluetooth mobile advertising platform in the US in time for the Super Bowl weekend in February. more»


29.10.2008    Tags: , ,
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Political Polling Goes Mobile

democrat_republican.gifMobile advertising and search company JumpTap has partnered with polling experts Zogby International to run a mobile based political survey in the U.S. ahead of the presidential election on November 4th. Mobile represents a new channel for polling, perhaps giving access voters who are otherwise hard to reach. more»


17.10.2008    Tags: ,
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IAB Releases Guide to US Mobile Advertising Market

iab_us.gifThe Internet Advertising Bureau (IAB) in the US has released a new guide examining the US market, and outlining advertising opportunities for mobile devices from the perspective of established interactive advertising on the web. more»


01.10.2008    Tags: , ,
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US Teens Are Cell Phone Saavy, But May Not Be Receptive to Ads

teens_mobile.gifMany companies are using mobile advertising to target teenagers. However, some recent research from comScore shows that while U.S. kids ages 12-17 use are great users of mobile phones, they may not be particularly receptive to mobile ads. more»


13.09.2008    Tags: ,
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Virgin’s SugarMama: Trading Airtime For Attention

scott200×190.gifGetting something for free is always attractive for consumers, and it is the driver behind many of the ad-funded models we’re seeing these days.

One of the first mobile companies to give away free services in return for watching ads was Virgin Mobile US, with their SugarMama program. The youthful demographic of Virgin Mobile was the perfect group to offer free airtime in return for their subscribers’ attention.

We had a chance for an in-depth discussion with Scott Kelliher, Director of Mobile Advertising at Virgin Mobile US. Scott explained the details of the service, what works the best, and how customers feel about it. more»


06.08.2008    Tags: , , ,
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Mobile Marketing Comes to US Politics

democratic_donkey.gifIn a clear recognition that mobile is not limited to only teenagers (who are too young to vote), the Obama campaign has launched a mobile site to help the candidate connect with US voters. more»


04.08.2008    Tags: ,
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Phonevalley Brings Publicis Mobile Marketing to US

phonevalley.gifPhonevalley, the mobile marketing agency that was acquired by Publicis late last year, announced the opening of a series of offices across the US. This north American presence will provide global brands with a global mobile marketing approach in order to reach their consumers everywhere. more»


22.07.2008    Tags: ,
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Jaguar Uses Mobile To Launch New XF Sedan

jaguar2.gifWhen car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.
Read about the results! more»


29.05.2008    Tags: , ,
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Teens Give Mobile Ads The Thumbs Up

teens.jpgA recent article published in the Los Angeles Times discusses how a host of new services targeted at teens are having a big success. Whether they be magazines sending fashion tips, horoscopes, dating advise or brand information, it seems that today’s teens accept mobile advertising. more»


29.05.2008    Tags: ,
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Americans Using Mobile to Access Data and Information

pew_internet.gifThe Pew Internet & American Life Project has released an interesting study about the use of mobile internet and mobile applications in the US. 62% of adults have accessed the internet remotely or used a non-voice application, with African Americans and Latinos very heavy users.
Download the full report! more»


27.03.2008    Tags: , ,
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Boost Mobile Launches Mobile Ads

boost_mobile.gifBoost Mobile , a life-style based MVNO owned by Sprint, has announced that it has launched a new mobile advertising platform for mobile phones. Acura and Fox Searchlight Pictures are among the first companies to advertise on Boost mobile’s new platform. Amobee will be Boost’s ad-selling and ad-serving partner. more»


27.03.2008    Tags: , ,
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Package-Goods Manufacturers Embrace Mobile Coupons

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Five American package-goods manufacturers have turned to Cellfire to increase their coupon redemption rates. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are to use mobile coupons to target the 25 to 34 year old generation. more»


17.03.2008    Tags: ,
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Tracking Mobile Ads in U.S. and U.K.

mmetrics_logo_green.gifM:Metrics has released the first set of statistics using M:Ad in the United States. The results show that online retail companies like Ebay, Glu and Electronic Arts are placing the majority of ads (39%) tracked by M:Metrics. more»


17.03.2008    Tags: , ,
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Internet Giants Enter Mobile Search as Revenues Are Projected to Soar

giants.gifAccording to eMarketer’s latest report (”Mobile Search: Clash of the Titans”) mobile search in the US will account for about $715 million by 2011. This would represent 15% of the total mobile advertising market, which is estimated to be worth $4.7 billion by that time. more»


24.07.2007    Tags: ,
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Notes from Mobile Advertising - USA conference

jim_cookJim Cook, editor of MobiadNews, spent a week in New York at the Mobile Advertising & Marketing-USA conference put on by Informa. more»


12.03.2007    Tags: ,
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Opinion: From the Mobile Marketing Association

laura_marriott2Laura Marriott, executive director of the Mobile Marketing Association, writes about the opportunity in mobile marketing and advertising, and shares some key thoughts from the recent Mobile Advertising USA conference from New York. more»


11.03.2007    Tags: ,
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Ad-funded cartoons from The New Yorker magazine (video)

ringtales GifRingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, more»


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Mobile Advertising & Marketing USA

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5-7 March 2007
New York, USA
This event is for those who wish to further their understanding of mobile advertising and marketing more»


26.02.2007    Tags:
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