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MobiAD Archives


Mobile Augmented Reality Firm Tonchidot Raises $4 Million

tonchidot.gifJapanese start up Tonchidot, the company behind the very popular Augmented Reality browser Sekai Camera, has announced a new round of financing totaling $4 million.

The funds were raised from DCM and existing investor ITOCHU Technology Ventures, and will be used to continue development of Tonchidot’s AR products. more»


08.12.2009    Tags: , ,
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AdMob Acquired By Google

google-admob.gifThe big news of the week is that Google has acquired leading mobile ad network AdMob for $750 million.

AdMob says they will continue to operate the AdMob mobile advertising platform, but after the acquisition by Google they “will work together to accelerate the pace of innovation in this area.” more»


11.11.2009    Tags: , ,
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Shazam Announces Record Downloads And Major Ad Agreement

shazam.gifEvery once in awhile you come across an application or service that really seems like magic. For me, Shazam’s music discovery application is one of those magic services.

Shazam has been in the news recently, announcing some very impressive numbers, a new strategic investment, and an agreement with a major mobile ad network. more»


14.10.2009    Tags: , ,
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NAVTEQ Acquires Acuity Mobile

navteq_logo.gifNavteq, the Nokia subsidiary that provides premium-quality digital map data and content, announced that it has acquired US-based Acuity Mobile.

Navteq says that the acquisition is to strengthen its offering in the rapidly growing area of location based advertising.
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20.09.2009    Tags: , ,
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NBC Universal Invests In Mobile Advertising Leader

money_pile150.jpgMobile advertising company Greystripe has announced that it has secured a further $2 million in funding from NBC Universal’s Peacock Equity Fund. This brings Greystripe’s round C investment to $7.5 million, following a $5.5 million investment from Disney’s Steamboat Ventures, Incubic Venture Capital, and Monitor Ventures. more»


28.08.2009    Tags: , ,
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Quattro Wireless Closes Financing Round

quattro_logo.gifAlthough the world economic situation remains pretty dismal, another mobile advertising company has secured additional venture financing.

Premium mobile ad network Quattro has just announced $10million in Series C funding, with the money to be used for international expansion and to launch new services. more»


16.03.2009    Tags: , ,
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Greystripe Raises Additional Capital,
Plans To Link Mobile Ads To Online Ads

money_pile.gifEven in these difficult economic times, Greystripe has raised an additional $5.5 million in Series C round funding. The primary purpose of this funding will be to enable Greystripe to integrate mobile advertising into existing online media buying systems. To date, Greystripe has powered over 160 million ad-supported mobile downloads. more»


11.03.2009    Tags: , ,
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The Industry Speaks Out In Barcelona
Agencies, Publishers, Developers & Investors Say
It’s A Difficult Time, But There Is “Careful Optimism”

interviews_6.gif During MWC in Barcelona, we met with a lot of knowledgeable people from across the mobile marketing value chain. Although everyone was clearly uneasy about the impact of the current global economy, we found a strong, underlying optimism about mobile advertising and marketing.

In order to give you better insight into their thinking, we made a series of short, one minute interviews with some of these experts: publishers, agencies, developers, technology companies, venture capitalists.

We’ve also put together a quick round up of some of the top trends we saw at the show. more»


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Ad Execs See Rise In Mobile But Decline In Traditional Ad Spending

kpmg_logo.gifAccording to a recent poll by KPMG, media and advertising executives expect more than a quarter of media time and spending to move away from traditional channels. At the same time, they believe that mobile and social media advertising will be gaining momentum. more»


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Mobile Space To Challenge Social Networks

pascal_network.gifA thoughtful piece by Colin Gibbs over at RCR Wireless News discusses the expected future evolution of mobile social networks compared to internet social networks. Expect the mobile versions to grow in popularity and usage, but a question remains about their financial viability! more»


05.01.2009    Tags: ,
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Venture Funding: Mobile Search & Advertising Company Raises Series B Financing

money_pile.gifEven in this tough economic climate, some companies are able to move ahead with their financing plans. Taptu, a pure-play mobile search engine has secured a Series B round of £6.45 million, and has added a senior executive to its management team. more»


05.01.2009    Tags: ,
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Blyk Secures Large Investment To Get Through “Tougher and Unpredictable” Times

money_bag.gifThe ad-funded MVNO Blyk has raised an additional € 40 million ($50.4 million) from its existing investors. This is a big vote of confidence in the youth-oriented company that has been rolling out operations across Europe.

CEO Pekka Ala-Pietilä was quoted as saying “like everyone else [we] are feeling the impact of the world’s financial situation,” and “have taken decisive steps to cut costs and streamline our organization.” more»


20.11.2008    Tags: ,
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Orascom Takes Equity Stake in MyScreen Mobile

orascom.gifMyScreen Mobile has announced that it has received a minority investment of $10 million from Orascom Telecom. The investment will give MyScreen Mobile exclusive access to Orascom’s 70 + million subscribers in the Middle East, Africa, South Asia and its affiliates’ (Wind Italy and Wind Greece) 18 million subscribers. more»


13.06.2008    Tags: ,
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Venture Funding: Social Advertising Intelligence

dollar_key.gifXtract, who specialize in social advertising intelligence, has announced that it has closed a new funding round of €3.5 million led by Creandum with existing investor ETF III also participating. more»


12.06.2008    Tags:
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M&A and Venture Financing:
ROK, Qualcomm, Cellfire, Rapidmobile

investments.gifThe rest of the world’s financial situation maybe tenuous, but there is still money flowing in the area of mobile advertising. The past couple of weeks has seen continued activity in the acquisition and funding of mobile technology companies, as bigger players work to build up their capabilities in anticipation of the rapid growth of mobile ad revenues. more»


26.03.2008    Tags: ,
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