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MobiAD Archives


Toys R Us: Voice Recognition to help consumers find the perfect gift

christmas-voice-recognition.gif

Finding the perfect gift for a child at Christmas time can sometimes be a very difficult task.

However, this past year toy company Toys R Us ran an innovative mobile ad campaign which included voice recognition to help mobile shoppers find just the right toys.

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07.01.2014    Tags: ,
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Amazing Technology:
NTT Docomo Launches In Call Translator App

vocre_translate.gifJapan’s biggest mobile operator, NTT Docomo, have launched a new app that allows real-time translation enabling Japanese to speak to foreigners over the phone with both users speaking in their native tongue. more»


10.11.2012    Tags: ,
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Google Won’t Dominate Mobile Search The Same Way As Online Search

mobile-search-continues-trending-toward-all-things-local-300×224.jpgGoogle is clearly the dominant player in online search, and although they already have a strong position in mobile search, it remains unclear if they will be able to replicate their level of domination in the long term in the mobile market.

A recent report published by Pyramid Research examines how differences in consumers’ usage of mobile devices as well as emerging new technologies may well open the door for new competitors to develop a strong presence in the mobile search market. more»


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