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MobiAD Archives


Android Continues As Dominant OS

android-_1.gifThe latest Millennial Media Mobile Mix Report has seen impressive growth for Android devices, growing 15% month-on-month and remaining the number 1 OS on the Millennial network for the 8 consecutive month.

The success with the Android OS has also seen manufacturers of Android devices perform well with Samsung growing by 28%. more»


04.09.2011    Tags: , ,
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75% Of Mobile Audience Prefers Ad-Funded Apps

smiley_phone.gifIf people still have doubts about the public acceptance of mobile advertising, a recent market study from JiWire reports that that mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications.

Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent. more»


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London Gets City-Wide WiFi Information And Advertising Service

wifi_logo.gifPeople in London now have a new way to get information while they are out and about. BT and the City of Westminster, in conjunction with io global technologies, have launched BT MyPlace, a service which provides location targeted, sponsored services and advertising through the BT OpenZone network of wifi hotspots. more»


10.02.2009    Tags: , ,
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Microsoft to Put Ads on Muni-Wifi

Providing free wifi access all across a city has often seemed like an attractive idea, and a number of cities have projects in that area. But the question always arises as to what is the business model, and who eventually needs to pay for the infrastructure and operations. more»


24.07.2007    Tags: ,
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