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MobiAD Archives


Who’s Using What Media When?

media_consumption_info_image.gifOver the past several years the diversity of media available to the average person has exploded.

Mobile internet enabled smartphones, tablets, social media sites, personal media players, Twitter - all of these are now used on a daily basis by a large sector of the population.

But who actually is using what media, and when? Ad Age, MBAOnline, and Magid GS produced a very interesting infographic which answers this question! more»


01.10.2011    Tags: , , , ,
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University Students Happy To Receive Mobile Ads

mortarboard.gifThere are approximately 20 million university students in China, making this an enormously attractive advertising target.

Recently, David Holding-Parsons from MobiAd News completed a study of the attitude of Chinese students towards mobile advertising and found that they were receptive to mobile advertisements, but rewards and control are important! more»


20.11.2010    Tags: , ,
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Mobile Web More Popular Than Reading

books-vs-mobile.gifA recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.

The study found that on average 71 million Europeans use the internet on their mobile each week – for an average time of almost one hour every day. more»


28.03.2010    Tags: , ,
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Understanding Brand Perceptions In The Youth Market

chacha-fs-logo.gifUnderstanding what is in the minds of consumers is always important for marketers. And as mobile has become the communication channel of choice for the youth market, what better tool to use to understand their perceptions of various brands.

In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries, primarily from users who are 13 to 24 years years old. Now, ChaCha has teamed up with research firm Frost & Sullivan to put together a very interesting whitepaper on brand perception in the youth market. more»


07.03.2010    Tags: , ,
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Mobile Apps Reach Key 13-24 Year Old Consumer Segment

getjar.jpgResearch from GetJar, a major independent mobile apps store, indicates that two thirds of downloaders are in the 13 to 24 year old demographic group that is so highly sought after by marketers.

Further, one in three of users downloads at a rate of one new app per day!
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21.09.2009    Tags: ,
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Mobile Ad Study: An In-Depth Look At The UK Market

iphone_uk.gifLast week at the Mobile Advertising UK Conference, a new study was presented that took an in-depth look at the progress mobile advertising is making in the UK market.

As well as looking at overall spend and comparison among media channels, the study examined consumer attitudes towards mobile marketing and found that 70% of UK consumers would give permission for mobile ads if they were in control and received some sort of incentive!
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22.06.2009    Tags: , ,
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Blyk Content Service Launched

blyk_logo.gifYouth focused MVNO Blyk has partnered with Velti to launch a content service in the UK. The new service, named “On Blyk“, will be based around a messaging paradigm for content discovery rather than expecting consumers to find content by browsing. more»


05.03.2009    Tags: , ,
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Mobile Attitude & Usage Study Released

usage_study.gifThe Mobile Marketing Association (MMA) has completed a Mobile Attitude and Usage Study to identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing. The research is designed to provide a profile of mobile usage and early indicators of receptiveness to mobile marketing efforts more»


26.11.2008    Tags: , ,
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Creating Passion and Involvement With Mobile: A Japanese Showcase

habanero_title2.gifThe “World’s Worst War” is a mobile campaign that ran in Japan to launch a line of spicy new snack foods. It is one of the best examples of a mobile campaign that truly engaged its audience to build a brand. It is fun, it had interesting characters, and a great viral element.

This campaign began almost a year ago, and you may have heard about at a conference, from a colleague, or seen it in an awards list. But it’s worth looking in a bit more detail to see how the campaign ran and to understand just how engaged a customer base can be. more»


29.10.2008    Tags: , , ,
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Coke Creates “Silver Room” For Female Consumers

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Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. more»


01.10.2008    Tags: , , ,
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Mobile Browsing: Pragmatist or Embracer?

cellsurf.gifBuongiorno, the multinational provider of digital entertainment, released a very interesting study into the mobile browsing behavior of 18 to 34 year old subscribers. The study reveals the 2 dominant modes of consumer behavior and the 4 major reasons for mobile browsing. more»


12.07.2008    Tags: , ,
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Brylcreem Reaches Youth Market with Mobile Ads on Blyk

brylcreem200×200.gifBrylcreem has been making mens hair products for over 75 years. When they launched their new “b:” range of hair products aimed at today’s young male population, they decided to run a mobile advertising campaign on the Blyk network.

See the campaign, and read about the customer response. more»


16.06.2008    Tags: ,
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