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Mobile Advertising News
This Week's Featured Interview
Studying The Digital Future
A New Set Of Rules For Mobile Marketing
Have you ever wished that you could really understand how people used the internet today, how they interact with various media, and what impact the trends we see today will have in the future?
For the past 15 years, the Center for the Digital Future at USC has been studying exactly these issues. In this interview, we talk with Jeffrey Cole, Director of the Center on a range of topics, including the evolving media habits of teenagers and the emerging "new rules" for advertising and marketing.
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This Week's News
Nintendo Wii Brings Ads To Family Entertainment In Japan
Nintendo has launched a new "Wii-no-ma" service in Japan to promote a combination of gaming, family social networking, and advertising.
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BuzzCity Launches Planning Tool For Mobile Ad Campaigns
A web-based mobile media planning tool includes traffic and demographic data from 200 markets where BuzzCity operates, and helps mobile marketers get better returns for their ad spend.
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mKhoj Launches Multi-Language Ad Service
mKhoj's international ad network now lets brands communicate in different markets in different languages, leading to improved relevancy and more effective advertising.
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MMA Selects New Global Team
The Mobile Marketing Association has named new global and regional officers for 2009-10, participating companies include CNN, The Hyperfactory, Ogilvy, Isobar, AdMob, Microsoft, Wunderman, Millenial Media, and Coca-Cola.
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Meffy Award Winners Announced
The winners of the 2009 Meffy competition have been announced, and include winners from America, Britain, Denmark, Finland, India, Norway, Russia and Turkey.
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This Week's Market Resources
Juniper: The Future's Bright, The Future's Mobile
A new study estimates that total adspend on mobile services will exceed $6 billion annually by 2014 - a 34% CAGR - and indicates which mobile channels will benefit most from this growth.
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Mobile Ad Study: An In-Depth Look At The UK Market
This in-depth look at mobile advertising in the UK includes a comparison of media channels and reveals that 70% of UK consumers would give permission for mobile ads if they were in control and received some sort of incentive!
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Upcoming Events of Interest
Mobile Marketing Forum: 9 to 10 September, Berlin
MMF attendees will learn how all players from the mobile ecosystem can maximize revenues and successfully leverage the most utilized marketing channel in the world: mobile!
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MobiAD Forum is Live!
The MobiAD Discussion Forum is now up and running. Visit the forum to exchange ideas on the mobile advertising industry.
Question of the week:
What is your favorite example of a mobile marketing application?
>>go to the Forum
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