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Mobile Advertising News
This Week's Featured Campaign
Mobile Adver-Gaming Helps PUMA Connect With Consumers During Shanghai F1 Race
PUMA, one of the world's leading sporting footwear companies, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.
It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. See the details.
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This Week's Featured Interview
Getting Analytics Right For Mobile Internet
An interview with Ray Anderson, CEO of Bango
For most companies, the centerpiece of their mobile advertising strategy will be a mobile internet site. Mobile Analytics is the art and science of understanding as much as possible about the visitors to a mobile site. Analytics is very well developed for online sites, but has been slower to develop for the mobile internet.
In this interview, we talk with Ray Anderson, founder and CEO of Bango. He talks about the current state of mobile analytics, what factors have held it back, and how earlier work in setting up a mobile payments system is now enabling Bango to address the mobile analytics issue.
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This Week's News
Mobile Advertising Seen Increasing For Consumer Goods
A new study released by comScore, shows an increase in mobile ads in Europe for consumer goods such as food, clothing, and consumer electronics.
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BSkyB Launches Mobile Advertising
Sky has announced that they will begin to run advertising on their mobile properties, such as Sky Sports, Sky News, and Football 365. Adidas and Fiat will be the first advertisers to use the service.
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Qualcomm & Amobee Team Up To Ad-Enable Widgets
Amobee and Qualcomm have partnered to ad-enable mobile widgets. Widgets have become hugely popular on the internet, and are expected to grow rapidly on the mobile internet as well.
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MMA Announces 2008 Award Finalists
The Mobile Marketing Association (MMA) has announced the finalists for the MMA's Fourth Annual Global Mobile Marketing Awards. See the complete list.
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RingRing Media Off To A Fast Start
New mobile media planning and buying agency Ring Ring Media is going strong, having launched an innovative "ad network optimisation platform" and announcing ad bookings of over $1 million.
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This Week's Expert Opinion
5 Predictions For Mobile Advertising
Telecom analysts Berg Insight have made five predictions for the mobile advertising market, involving ad-funded MVNO's, smartphones, idle-screen advertising, mobile innnovation, and venture financing.
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This Week's Market Resources
Report Says Consumers Increasingly Aware Of Mobile Ads
Mobile entertainment community Limbo has released their Q3 2008 study which shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. (available for download)
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Upcoming Events of Interest
GSMA Mobile Asia Congress - Mobile Advertising session
Come and see a top quality mobile advertising event titled "Mobile Advertising: Linking the New Value Chain" as part of the GSMA's Mobile Asia Congress in Macau on 18 to 20 November, 2008.
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Mobile Excellence Awards Ceremony: 8 December 2008
The awards for the Mobile Excellence Awards will take place at a special MobileMonday LA at the Sofitel Hotel in Los Angeles. Celebrate the best in mobile.
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Navigation & Location USA: 2+3 December 2008
Find out about next generation services that will radically change the entire industry. Plus, location based advertising… is geo-targeted marketing ready yet?
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Mobile Media Investor Conference: 9+10 December 2008
Bringing together the best minds in the mobile media industry, showing investors how to make money, and companies how to raise capital!
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MobiAD Forum is Live!
The MobiAD Discussion Forum is now up and running. Visit the forum to exchange ideas on the mobile advertising industry. Topic of the week:
When will mobile advertising become Mainstream?
>>go to the Forum
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