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Last Week's
Popular Posts

> World's Worst
    War:
Amazing Japanese campaign for Habanero snacks

> Rhythm
    NewMedia:
Interactive Video Ads Arrive For iPhone

> itsmy.biz:
Ad network for mobile social networks

> IAB Research:
Mobile Advertising To Hit Mainstream by 2010 (download)

> AdMob Report:
Mobile Web Usage Explodes Worldwide (download)

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Mobile Advertising News

This Week's Featured Campaign

PUMA, one of the world's leading sporting footwear companies, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.

It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. See the details.   >>more

This Week's Featured Interview

For most companies, the centerpiece of their mobile advertising strategy will be a mobile internet site. Mobile Analytics is the art and science of understanding as much as possible about the visitors to a mobile site. Analytics is very well developed for online sites, but has been slower to develop for the mobile internet.

In this interview, we talk with Ray Anderson, founder and CEO of Bango. He talks about the current state of mobile analytics, what factors have held it back, and how earlier work in setting up a mobile payments system is now enabling Bango to address the mobile analytics issue.   >>more

This Week's News

A new study released by comScore, shows an increase in mobile ads in Europe for consumer goods such as food, clothing, and consumer electronics.   >>more

Sky has announced that they will begin to run advertising on their mobile properties, such as Sky Sports, Sky News, and Football 365. Adidas and Fiat will be the first advertisers to use the service.   >>more

Amobee and Qualcomm have partnered to ad-enable mobile widgets. Widgets have become hugely popular on the internet, and are expected to grow rapidly on the mobile internet as well.   >>more

The Mobile Marketing Association (MMA) has announced the finalists for the MMA's Fourth Annual Global Mobile Marketing Awards. See the complete list.   >>more

New mobile media planning and buying agency Ring Ring Media is going strong, having launched an innovative "ad network optimisation platform" and announcing ad bookings of over $1 million.   >>more

This Week's Expert Opinion

Telecom analysts Berg Insight have made five predictions for the mobile advertising market, involving ad-funded MVNO's, smartphones, idle-screen advertising, mobile innnovation, and venture financing.   >>more

This Week's Market Resources

Mobile entertainment community Limbo has released their Q3 2008 study which shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. (available for download)   >>more

Upcoming Events of Interest

Come and see a top quality mobile advertising event titled "Mobile Advertising: Linking the New Value Chain" as part of the GSMA's Mobile Asia Congress in Macau on 18 to 20 November, 2008.   >>more

The awards for the Mobile Excellence Awards will take place at a special MobileMonday LA at the Sofitel Hotel in Los Angeles. Celebrate the best in mobile.   >>more

Find out about next generation services that will radically change the entire industry. Plus, location based advertising… is geo-targeted marketing ready yet?   >>more

Bringing together the best minds in the mobile media industry, showing investors how to make money, and companies how to raise capital!   >>more

MobiAD Forum is Live!

The MobiAD Discussion Forum is now up and running. Visit the forum to exchange ideas on the mobile advertising industry.
Topic of the week: When will mobile advertising become Mainstream?   >>go to the Forum