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Mobile Advertising News
Vicks Uses Innovative Mobile Targeting
To Reach Flu Sufferers
Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.
When Vicks - a leading provider of cold & flu medicine - rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.
Sound impossible? Read how a special free service from Google helped them accomplish this objective!
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This Week's News
Mobile Payments: The Consumers' Future Favorite?
As mobile commerce grows, consumers' comfort with paying by mobile is increasingly important. This infographic shows how consumers' current payment behavior and preferences are evolving towards mobile payments.
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Argos Creates Interactive Christmas Stores
In London Train Stations
UK retailer, Argos, has created interactive stores at Paddington and Waterloo train stations that allow consumers to do some last minute Christmas shopping while waiting for their train.
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Google Show Huge Growth In Christmas Mobile Shoppers
Google has released some interesting data indicating that 44% of Christmas gift searches will be done via mobile this year compared to 20% last year and less than 2% in 2008.
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Top Mobile Trends in 2011
As we start a new year, it can be useful to look back to see what major trends took place that may impact the future. The folks at Google have done just this and have given us their view of the most significant developments that took place last year.
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This Week's Market Resources
Forecast 2012:
Smartphones to Overtake Feature Phones In US Market
An interesting white paper published by media buying platform Ads Mobi predicts that Smartphones will overtake feature phones during 2012 in the US.
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Upcoming Events of Interest
Mobile World Congress 2012
27 February to 1 March - Barcelona
Mobile is now a force transforming our world in an unprecedented way, and Mobile World Congress is the global epicenter of this redefinition.
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MobiAD Forum is Live!
The MobiAD Discussion Forum is now up and running. Visit the forum to exchange ideas on the mobile advertising industry.
>>go to the Forum
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