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Mobile Advertising News
This Week's News
Google Raises The Bar With
Location-Based AdWords
For a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.
In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer's mobile needs.
In line with this, Google just has released some new location-based extensions to mobile AdWords.
>>more
A Graphical Introduction To The Mobile Coupon Market
Want to know more about mobile coupons? Take a look at this "Infographic" which explains various key trends, facts and techniques in a very simple, graphical way.
>>more
Mobile Gaining Traction With Ad Agencies!
According to a recent STRATA survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010.
>>more
Despite Critics, Proximity Marketing Is Getting Results
Recent figures from proximity marketing firm FuturLink demonstrate that Bluetooth marketing can lead to very successful customer interaction.
>>more
Apple Opens iAds To Developers
Apple launched the iAd mobile advertising platform a couple of months ago to great fanfare, and now has made it available for app developers who wish to generate leads for their iPhone apps.
>>more
This Week's Market Resources
Mobile Games: Who Are The Users?
One of the hardest things to judge is who your users are, but a recent survey of Mobile Gamers by BuzzCity sheds some light on this all important question.
>>more
Now that the iAd platform is live, we are looking to find the best campaign examples to add to the MobiAD Mobile Apps Gallery. If you have an iAd campaign to share, please let us know so we can add it to the gallery.
>>submit a campaign to the Gallery
This Week's Expert Opinion
LBS Set To Take Over Local Media?
An article by Dave Morgan, CEO of New York Based TV marketing agency Simulmedia suggests that LBS will take between 20% and 25% of the ad revenue of local media by 2010!
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Upcoming Events of Interest
Smaato Mobile Advertising Awards Open For Entries
The Smaato Mobile Advertising Award is a search for the coolest ad-enabled mobile website, mobile application and mobile campaign. Submit your entry before the August 20 deadline.
>>more
Mobile Excellence Awards: 6 December, 2010, Hollywood US
The Mobile Excellence Awards honors the best of the best in mobile entertainment, technology, marketing & media.
Entry deadline is 31 August, 2010.
>>more
MobiAD Forum is Live!
The MobiAD Discussion Forum is now up and running. Visit the forum to exchange ideas on the mobile advertising industry.
>>go to the Forum
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