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Mobile Advertising News
This Week's Top Story
InMobi Bets On Developing World Advertising
An Interview With Naveen Tewari, CEO
InMobi is one of the world's largest and fastest growing global mobile ad networks.
The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.
Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi's 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market.
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This Week's News
Location Triggered SMS Alerts Drive Retail Traffic
A new location-based mobile marketing service - ShopAlerts - uses "Geofencing" and SMS alerts to drive potential customers into retail stores.
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Brand Awareness 25% Higher When Content Is Consumed
A new study from MediaCom shows that brand awareness is 25% higher among people who have engaged with branded content.
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Guardian iPhone App Crosses 100K Download Milestone
The Guardian iPhone app, which was released in December 2009, managed to pass the 100,000 downloads mark within 10 weeks of its launch.
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Festival of Media Chooses "Best Use of Mobile" Shortlist
The finalists for this year's Festival of Media Awards competition have been announced, with 8 mobile campaigns making the shortlist in the "Best Use of Mobile" category.
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MEF Adjusts Industry Growth Projection Downwards
The Mobile Entertainment Forum's annual Business Confidence Index has predicted growth of 24% for the year 2010, compared with a figure of 33% announced in Q3 2009.
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This Week's Market Resource
Understanding Brand Perceptions In The Youth Market
In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries from users who are 13 to 24 years years old. Now, ChaCha has used that knowledge to put together a very interesting whitepaper on brand perception in the youth market.
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Upcoming Events of Interest
Festival of Media: 18 to 20 April 2010, Valencia
The Festival comprises a two day conference with leading industry speakers, a global awards ceremony, an exhibition of new media opportunities plus unrivaled networking opportunities.
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MobiAD Forum is Live!
The MobiAD Discussion Forum is now up and running. Visit the forum to exchange ideas on the mobile advertising industry.
>>go to the Forum
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