The iPad<\/strong> was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products.<\/p>\n

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Now a recent survey of UK consumers by YouGov<\/strong> has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets. <\/p>\n

The main reason that people gave to explain buying multiple devices was that other family members where using their device. In about a third of the cases the iPad owners say it is their partner who uses their iPad. In 14% of the cases it is their child who is using it. <\/p>\n

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Good news for Apple<\/h3>\n

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While currently there are 17% of iPad owners who own a second device, this figure should increase in the future. According to the survey, 19% of single device owners stated that they are considering buying a second device. <\/p>\n

And the news is especially good for Apple, as it seems that brand loyalty is high. Among existing owners of iPad\u2019s with 71% saying that if they buy another device it would be an iPad and not one from a rival. <\/p>\n

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Full study data<\/h3>\n

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\nTo get the download link for full data tables for this study, please enter
your email address here:

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The iPad was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products. Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18,24,23],"tags":[149,162,42,188],"_links":{"self":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5100"}],"collection":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5100"}],"version-history":[{"count":0,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5100\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}