{"id":5274,"date":"2011-05-01T21:16:29","date_gmt":"2011-05-01T21:16:29","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5274"},"modified":"2011-05-09T20:19:59","modified_gmt":"2011-05-09T20:19:59","slug":"smartphones-great-for-automobile-purchasing","status":"publish","type":"post","link":"https:\/\/www.mobiadnews.com\/?p=5274","title":{"rendered":"Smartphones Great For Automobile Purchasing"},"content":{"rendered":"

Automobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.<\/p>\n

Greystripe<\/strong> – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
\n<\/p>\n

\nThe purpose of the study was to provide insight into the users of touch-based smartphones, specifically iPhone, iPod Touch, and Android. The study was conducted during Q4 2010 and Q1 2011.<\/p>\n
The first part of the study examined how people might use their smartphone during the process of buying an automobile.<\/p>\n
Overall, over three quarters of the people looking to buy a new car within the coming year said that their mobile would play a role in the purchase process. This role can vary from product research to price comparison to locating the closest dealer.<\/p>\n
\n

<\/p>\n
The second part explored how attractive a market touch-based smartphone owners would be for automobile advertisers. They found that:<\/p>\n
\n
fully one half of all owners planned on buying a car sometime within the next 2 years;<\/li>\n
smartphone owners are roughly three times as likely to buy a new car within the coming year as the general population (15% vs 5%);<\/li>\n
smartphone owners consider both domestic and foreign cars almost equally.<\/li>\n<\/ul>\n
You can download the Greystipe report here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Automobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers. Greystripe – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3,24,23],"tags":[167,91,180,117],"_links":{"self":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5274"}],"collection":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5274"}],"version-history":[{"count":0,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}