{"id":5821,"date":"2012-04-19T09:22:06","date_gmt":"2012-04-19T09:22:06","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5821"},"modified":"2012-05-15T16:57:54","modified_gmt":"2012-05-15T16:57:54","slug":"yougov-infograph-shows-that-mobile-users-welcome-sms-offers","status":"publish","type":"post","link":"https:\/\/www.mobiadnews.com\/?p=5821","title":{"rendered":"YouGov InfoGraph Shows That Mobile Users Welcome SMS Offers"},"content":{"rendered":"

The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov<\/strong> has found.<\/p>\n

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message.<\/p>\n

However, 83% of respondents said they would rather receive two or fewer offers every month, and 72% would be willing to change service provider if they started to get third party adverts.<\/p>\n

YouGov is one of the world\u2019s largest research organisations, providing consultancy to firms across the media, political and technological world.<\/p>\n

For further information on the study, see the infographic below:<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found. 65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3,24],"tags":[117,163],"_links":{"self":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5821"}],"collection":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5821"}],"version-history":[{"count":0,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}