Mobile Retail<\/strong> is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.<\/p>\n\n
Now Velti<\/strong>, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile – The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers.<\/p>\n \n Consumer Trust<\/strong><\/p>\n It may come as a surprise to many people, but consumers trust retailers to communicate with them over mobile, much more so than the travel sector, sports, or even financial services.<\/p>\n \n \n The key however is communicating with the consumers in a way that suits them, in terms of frequency, the device targeted, and timing, as shown by the graphic below.<\/p>\n \n \n Total Mobile Multi-Channel Marketing<\/strong><\/p>\n \n Given the advanced state of today’s networks and mobile devices, there is a great opportunity for smart retailers to engage with consumers across a range of mobile channels, including SMS, MMS, email, Social Media, mobile sites, mobile apps. The reach and effectiveness of the retailer can be greatly increased by intelligently using a combination of these.<\/p>\n \n \n The full white paper provides a lot of additional information on this subject. It also includes a much greater level of analysis and discussion of the meaning and implications of the findings. <\/p>\n If you are interested in the area of mobile retail, we highly recommend this white paper as well worth reading.<\/p>\n \n
\nThe white paper, which was written by market analysis company mobileSQUARED, focuses on two key themes:<\/p>\n\n
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