17-19 September 2007
London, UK

This London based event is dedicated exclusively to Mobile Web 2.0. There is one session of particular interest from a mobile advertising point of view on Tuesday 18th in the afternoon: “Mobile Advertising: To What Extent Can Operators Enable Personalized Mobile Advertising – Identity and Location Information”

Other topics to be covered include:

• Examine the impact of Mobile Web 2.0 on traditional mobile and web business models: Interaction of web, mobile, media, broadcast and telecom spheres
• Discover what services will bring Mobile Web 2.0 to life for the mass market
• Discuss how user interface strategies and widgets facilitate discoverability
• Determine market demand for mobile communities across global markets and demographic segments and understand
• How to capture target audiences
• Pool experiences of existing challenges to user experience and drive browser and device solutions
• Mobilise the Long-Tail to enable the move of Web 2.0 applications to mobile
• Determine who will own the user’s digital footprint

For more information visit the conference website HERE