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One of the hardest things to judge is who your users are, but a recent survey of Mobile Gamers by Buzz City sheds some light on this all important question.
The survey was conducted during May and June 2010 and involved almost 1,500 consumers from 10 countries in the top 20 traffic generators on the Buzz City network.
As more and more brands get used to using mobile for marketing and CRM, the next logical step will be to move into mobile commerce.
Brandbank has conducted an in-depth survey into the attitudes and expectations of consumers around mobile commerce. They found that smartphone owners are already well advanced, but the rest of the market has a long way to go.
One of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time.
For the past several years Taptu has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web.
If people still have doubts about the public acceptance of mobile advertising, a recent market study from JiWire reports that that mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications.
Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent.
With 2009 being undoubtedly the year of the mobile app, the search is on to find which technology will become mainstream in 2010.
One such technology is Mobile Widgets and a recent report from ARCchart takes a detailed look into the business case for Mobile Widgets from both a publisher and a mobile operator perspective.
Mobile video ad network Rhythm NewMedia has released new research which provides a very good view into the current consumption of video and video ads across the US.
This study addresses factors such as time of day consumption, Wifi consumption, click through rates, and video ad completion rates. Definitely worth downloading and taking a look.
A recent study of consumers on the Myxer platform has shown that females download twice as much mobile content as males do.
Myxer, which was founded in 2005, has a large catalog of ringtones, wallpapers, videos, applications and games with over a billion downloads annually.
Implementing an effective mobile marketing program which runs across operator networks can be a difficult task.
The Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines provides marketers with a guide to implementing mobile shortcode programs.
What are people searching for, and how are they searching?
As more and more people spend time on the mobile web, the volume of mobile search queries is also rapidly increasing. Mobile Commerce has been providing the search functionality to a number of the mobile operators in the UK, and has recently released a report which provides a detailed look at how people search over mobile.
Two reports issued by comScore examine the functions which are most frequently used by consumers on their mobile device. The reports cover both the US and European markets, and reveal that in the US, almost 1/3 of mobile subscribers have used their phone to browse mobile websites. 
Mobile ad optimization company Nexage has launched its inaugural Nexage Metrics report. This study looks at the fluctuation in eCPM across global mobile ad networks during the month of March. 
Orange have released their latest “Digital Media Index” report for April 2010.
This report looks at consumer behavior related to digital media, and in this particular edition highlights the differing usage patterns that men and women have on the Orange mobile network.
Ringback tones are a very phone centric form of advertising - there is really no parallel in print, online, or TV.
If you have ever wondered what these are, or wanted to understand more about how they work and the right way to implement a RBT system, then take a look at this whitepaper from the Mobile Marketing Association.
Understanding what is in the minds of consumers is always important for marketers. And as mobile has become the communication channel of choice for the youth market, what better tool to use to understand their perceptions of various brands.
In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries, primarily from users who are 13 to 24 years years old. Now, ChaCha has teamed up with research firm Frost & Sullivan to put together a very interesting whitepaper on brand perception in the youth market.
FirstPartner, a UK based research agency has released a very interesting "map" of the Wireless Broadband industry.
The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving.
Location-based applications are becoming more popular as better positioning systems are built into more mobile devices. This report analyzes the location-based apps from the Apple App Store, RIM App World, and Android Market. 
With today's instantaneous and pervasive communications, it is easy to become obsessed about the near term: getting the latest news, the most recent industry developments, and projections for what the next few months will bring.
But sometimes it is good to sit back, take a broader view, and think long term about where our industry is heading.
OgilvyOne and Acision teamed up to do just that, and they put together a very interesting whitepaper: Mobile Advertising: 2020 Vision. It's well worth the time to download and read.
Mobile marketing company TXT4Ever has produced a very interesting study about mobile users’ attitudes towards mobile marketing messages.
The report, titled "UK Spam Study", finds that mobile marketing is widespread and generally quite well accepted by the public. (download available).
Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).
In their latest report they give a detailed look at the top 10 verticals for mobile advertising spending, as well as some interesting information on what forms of interactivity people are actually engaging in.
Google's Android mobile operating system was launched just a year ago. Although it seemed to start slowly, recent numbers show that Android is starting to become an influence in the market.
AdMob's latest report shows Android at 7% market share and growing rapidly, especially in certain markets.
Proximity marketing using Bluetooth has been around for several years, and has found success in certain environments.
This report is based on a study of 1,000 UK consumers and their views on Bluetooth and Bluetooth marketing. It offers marketers an independent report on the use of Bluetooth as a channel to deliver rich media as part of a multi-channel marketing campaign.
SMS messages are used almost everywhere and by almost everyone - the reach is incredible. So it's not surprising that advertising by placing messages at the end of an SMS is also a growing trend.
In this white paper, Zeep Media gives some background and advice on how best to use this media channel.
AdMob has released a very interesting study about how iPhone and Android users behave towards mobile applications. They found that the Apple Apps Store gets twice as many paid app downloads per user as the Android Market, and that 90% of the 'discovery' activity takes place on the mobile, not on the internet.
Download the full study.
We all know that the internet experience is different on a mobile than on a desktop PC. But whereas most people focus solely on the size of the screen, in fact the differences are much more profound.
In this white paper, Pierre Scokaert, CEO and founder of mobile entertainment search company abphone explores how the mobile is in fact a snacking device, where content must be delivered and consumed in minutes or seconds, and the important implications this has for brands, content creators, and mobile search engines.
Mobile Applications are becoming more and more popular, and ever larger numbers of brands are coming out with their own "mobile app".
The IAB UK recently recently worked with its members to put together a "Top 10" list of things brands and agencies should be aware of when designing mobile applications.
FirstPartner, a UK based research agency has released a very interesting "map" of the Location Based Services industry.
The map provides a overview of the market for LBS solutions, as well as laying out the major players in the LBS ecosystem.
For those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.
Now there is a solution - Tomi Ahonen's Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business.
Global ad network AdMob has released their latest mobile metrics report, which analyzes the over 8 billion ad requests that AdMob receives each month.
The report indicates that close to half of all iPhones are now located outside the US. It also indicates that requests from Android phones have grown 25% since last month, and are now ahead of Microsoft Windows Mobile.
Veteran mobile advertising company Smaato has published an interesting white paper that focuses on how to optimize revenue from mobile advertising.
In this period of reduced CPM prices, lower fill rates, and proliferating ad networks, this white paper will help many people understand the dynamics among the various parts of the mobile advertising chain and what can be done do to maximize ad revenue.
Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).
The May report shows that the US mobile internet market continues to grow at a monthly average of 3-5%. There is also some very interesting information on the mix of campaigns (for example, Retail Promotional campaigns increased 6% from April to May), as well as an an analysis of "Cost Per Engaged User" across various types of targeting methods.
Last week at the Mobile Advertising UK Conference, a new study was presented that took an in-depth look at the progress mobile advertising is making in the UK market.
As well as looking at overall spend and comparison among media channels, the study examined consumer attitudes towards mobile marketing and found that 70% of UK consumers would give permission for mobile ads if they were in control and received some sort of incentive!
Juniper Research has released a new study which estimates that by 2014, total adspend on mobile services will exceed $6 billion annually. This represents a 34% annual growth rate.
They also have a very interesting analysis of which mobile channels will benefit from this spend over the coming years. 
Market research firm GfK has released its latest quarterly "Mobile Advertising Report", which shows that awareness of mobile ads in the UK has dropped since the last quarter.
However, awareness continues to grow in the US, as does the breadth of mobile advertising channels.
J.D. Power and Associates, the US based consumer research firm, has released a "consumer satisfaction" study which analyzes how consumers feel about their mobile phones.
Consumers rated Apple's iPhone as the top smartphone, and LG as the top traditional mobile phone.
Orange has released the latest in their Digital Media Index series of consumer usage reports.
The study shows that despite the bad overall economic climate, consumers are rapidly increasing their consumption of mobile data, including music downloads, video downloads, mobile social networking, and mobile gaming.
And mobile data using dongles increased a phenomenal 4,125% in the past 12 months! (available for download)
Greystripe, the ad-funded mobile game distribution company, has released their latest "Consumer Insight" study.
The study gives an in-depth demographic view of the iPhone consumers seen on the Greystripe network during the first quarter of 2009 and provides information about consumer behavior preferences for a range of product categories, including fast food restaurants, PC's, television, and cinema - all categories which are advertised on mobile.
AdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.
The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications!
Openwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.
The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign.
The IBM Institute for Business Value has published a very interesting report titled "Beyond Advertising - Choosing A Path To The Digital Consumer".
The report is a survey of 2,800 marketing professionals across six countries with conclusions about how 'digitally-savvy' consumers have become in a short space of time. It discusses how the traditional distinctions between advertising and marketing have blurred, and how companies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. (available for download)
AdMob has released their latest network metrics report, with AdMob seeing 6.6 billion requests overall for the month of February.
This report also focuses on smartphones, where the iPhone is now seen as having 33% of worldwide smartphone traffic (50% in the US), and with Android representing 5% of the market.
Airwide Solutions has commissioned independent research to poll operators about ‘what’s hot and what’s not’ in mobile messaging around the world.
The results include social networks, mobile advertising, and location services, and have been compiled in a white paper which looks at the opportunities and outlines operator investment plans for the next 12 months.
comScore, the digital measurement company, has reported that mobile social networks are a key factor in driving the growth of the mobile internet throughout Europe.
Social networking currently has about 12.1 million users in western Europe, with a year-on-year growth over 150%.
Azuki Systems recently released a survey of US mobile consumers which indicates a surge in usage of mobile media, as well as details about how consumers are spending their time on the phone. The study also highlights that there are still some common barriers facing consumers. 
FirstPartner, a UK based market research firm, has released the latest version of their UK Mobile Market Map.
The map provides a 360 degree view of the mobile marketing industry, covering the essential UK facts, figures, players and trends. Download a copy here.
Orange has released their latest Digital Media Index, a detailed report looking at usage patterns across Orange’s entertainment and communications services.
The index shows a strong increase is 3G subscribers, mobile search, and social networks, leading to a level of mobile data usage has almost doubled over the past quarter. (available for download)
AdMob has released their December Mobile Metrics report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob's ad requests, up from 22% in May.
The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly.
With over 100 million game downloads, ad-supported mobile games distributor Greystripe is uniquely positioned to share consumer insights metrics.
These statistics have been collected from Greystripe's internal database of users, and reveal a deeper look at the consumers playing their games, along with mobile gaming demographics, click-through rates and exclusive iPhone statistics. The results provide a meaningful inside look into the advertising potential of mobile games.
As publishers, brands, and agencies are putting more and more resources into mobile sites, they need to accurately understand the audience that is visiting the site. As a result, Mobile Analytics is becoming increasingly important.
This whitepaper from Mobilytics explains all you need to know about Mobile Analytics. It's worth downloading and reading.
itsmy.com just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks. 
The Mobile Marketing Association (MMA) (www.mmaglobal.com) has released the first version of its Global Mobile Measurement Ad Currency Definitions. The definitions are designed to create consistency across the industry and to serve as the basis for the development of future mobile ad guidelines. They cover 4 key topics: Ad Impressions, Streaming Video Advertising, Rich Media Ad Impression and Click Measurement. (available for download). 
Mobile entertainment community Limbo has released their Mobile Advertising Report for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study. 
Recent research from the Internet Advertising Bureau (IAB) indicates that both clients and agencies believe that mobile advertising will become a mainstream part of marketing plans over the next 2 years. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers to uncover the state of the mobile market, their level of understanding, perceived barriers to entry and how to plan best for the future. 
AdMob has released their September Mobile Metrics report, and the data shows that usage of the mobile internet around the world is skyrocketing - with the number of ad requests tripling from the same time period a year ago. Also, in the US, 16 of the top 20 handsets are new since 2007. 
Mobile advertising is a relatively new industry, and understanding the business implications behind it can be crucial. Jinny Software - a provider of personalised messaging and media processing solutions - has authored a whitepaper which provides an interesting analysis of the business of mobile advertising. 
With the first Android handsets about to ship, there has been a lot of talk about this new mobile phone operating system from Google. Mobile agency TigerSpike has put together a nice overview of Android - what it is, what are the implications - written so that everyone in the industry can understand. 
The Internet Advertising Bureau (IAB) in the US has released a new guide examining the US market, and outlining advertising opportunities for mobile devices from the perspective of established interactive advertising on the web. 
The Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) 
Universal McCann has released an extensive report on the growth and impact of social media around the world. Surveying over 17,000 users in 29 countries, this paper is a detailed analysis that should be read by everyone whose business may be impacted by this major trend. 
The Mobile Marketing Association (MMA) has released a new white paper on Mobile Search. The paper gives an overview of search, how it differs from web-based search, and the opportunities it provides for marketers and mobile operators. (download) 
AdMob has released statistics for its ad network for July 2008. During this period, AdMob served almost 4 billion ad impressions, up 10.0% over June. The report also includes detailed numbers for the African market, and as well as a look at mobile browser market shares. 
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