Now it appears that a major milestone has been passed - with two thirds of all emails being opened on mobile devices, a strong majority.
The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel.
The ways in which mobile advertising is purchased is also changing radically. A new study from the IAB shows that programmatic mobile ad sales are surging, a trend that is likely to continue.
To address this need, for the past 20 years Mary Meeker has put together an annual presentation about the key trends in the internet and mobile world. The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO's, healthcare technology, and lots more.
The report provides not only thought provoking insights, but also detailed numbers to back them up. If your business is effected by developments in digital technology, then this is a report you have to look at.
Already the clear leader in impressions for the past year, in Q1 2015 Android also became the leader in total revenue generated.
See the complete statistics here.
According to the Digital Marketing Report Q4 2014 , mobile organic search traffic grew 54% from a year earlier, and now represents over 40% of all organic search across the three main search engines (Google, Bing, Yahoo).
And more impressive, on Christmas day mobile plus tablet click share was over 50%!
Products like Google-Wallet and NFC were supposed to have revolutionized payments by now, but have either faded into obscurity or are just now starting to make any serious inroads.
So the question one has to ask is - does anyone really want mobile payments?
The answer is a resounding YES, it is the Millennial generation that is likely to finally drive adoption of new payment technology.
The use of push messaging can be a great way to keep consumers engaged, or bring them back after a quiet period.
This infographic and downloadable guide give you the background, the techniques, and some case examples to help you more effectively use push messaging in your mobile app marketing.
While Entertainment still is the top spending vertical category, other categories are growing faster, with Travel growing over 400% and Pharmaceuticals increasing by almost 500% over the past year!
A new study from AdRoll looked at the performance of retargeting ads on Facebook, and found that mobile was not only more effective, it was also less expensive. Check out the full study here, as well as a whitepaper on Facebook advertising.
If you only look at one report this year on developments in the market, we highly recommend that you look at this one - Mary Meeker's annual presentation about the key trends in the internet and mobile world.
The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO's, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
Although most would agree that the tablet form factor provides a high level of consumer interaction and engagement, specific studies substantiating this and providing a finer level of detail have been sorely missing.
Newsworks is the marketing body for national newspapers in the UK, and they recently launched The Tablet Project just to address this need.
For most of these companies, it is the first time they have ever released a software product. This study gives some hard numbers on why making sure a app works right is so critical.
Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry.
This year one of the best lists we've seen comes from MEF, the global community for mobile content and commerce.
Based on a survey of 10,000 mobile users in 13 countries, plus insights from the MEF Global board of directors, the forecast identifies 10 key trends that will influence and shape the mobile industry in 2014.
This excellent whitepaper looks at recent trends in Facebook advertising, and recommends specific strategies for maximizing returns from Facebook campaigns.
This new whitepaper from the GSMA is a detailed look at the opportunities provided by mobile commerce in the retail industry.
According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of 3.5% over the coming year, with internet advertising growing about three times this fast. Mobile advertising on the other hand, is expected to grow at an astounding 77% this year!
Over the coming years, this issue will have an important impact on marketers and merchants everywhere.
This in-depth survey from ING International provides some surprising answers and a better understanding of this important emerging consumer trend.
The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!
Of course many of the trends revolve around the explosive growth of mobile retail, including m-commerce, in-store comparisons, CRM, customer loyalty, etc. Take a look at these trends, they could be important for your business.
Now a group of web designers have put together a website of "Best Practices" to help all developers address these challenges. This resource is really worth a look!
Her latest work was presented to a group of students at Stanford University in December of 2012. It provides a fascinating overview of two of the biggest forces shaping our lives today.
The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year's $4.08 billion.
Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, "Mobile - The Shop in you Pocket", that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the "trusted position" they enjoy with consumers.
To investigate these and similar questions, dotJWT (the digital arm of the JWT) conducted an in-depth survey of several hundred mobile shoppers .
The results show that mobile is rapidly becoming a very significant commerce channel, but the actual mobile shopping behavior of today's consumers may not be what you think.
The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience.
The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts.
Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.
It always makes for interesting reading!
Jumptap found that there is an increase of up to 455% in Click Through Rates for rich media ad units compared to static banners.
The Our Mobile Planet web site provides users with free access to the full set of data from a major mobile market study commissioned by Google.
The success with the Android OS has also seen manufacturers of Android devices perform well with Samsung growing by 28%.
However, there is a growing realization in industry that mobile is not limited to B2C, but in fact can be very useful in B2B (Business To Business) marketing as well.
Take a look at this whitepaper from the Mobile Marketing Association (MMA) which explains how B2B marketers can best make use of the mobile channel.
However, over time the speed and capability of the mobile web has greatly improved, and now many marketers are wondering which is the best approach to take.
This guide from the MMA shows marketers how they can combine mobile apps and the mobile web to create campaigns that are more effective and have greater reach than if they used only one of the channels.
Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.
Mobile Video, Texting, Social Media, Mobile Advertising - Nielsen looks at all of these in their report.
Millennial Media has released their latest Scorecard for Mobile Advertising Reach and Targeting Report (SMART), which provides some very interesting information about mobile users who are interested in automobile content.
As a result, many retail brands have greatly increased their use of the mobile marketing channel. Having a good understanding of who is the mobile retail consumer, their characteristics and buying patterns is becoming ever more important.
Recently Millennial Media and comScore have released some very in-depth information about Mobile Retail for all marketers who are interested in this very important trend.
Econsultancy has put together an infograph that gives a very interesting, high level overview of the entire rapidly evolving world of mobile - including key statistics and players - in an easy to scan graphical interface. Take a look.
Many mobile operators now have databases containing information on millions of subscribers who have agreed to receive targeted advertising messages.
Out There Media has been very active in permission based marketing, especially in the fast growing Asia region. Now OTM, in conjunction with the MMA, has authored a white paper which shares data gathered from running many permission-based campaigns, and includes a set of recommendations to help grow this form of mobile advertising.
Most mobile phones are now capable of playing video - this study provides information on the effectiveness of using mobile video for advertising, and offers some "best practice" guidelines.
The map provides a overview of how mobile commerce and mobile payments is growing as well as who are the key players, and is a good resource for anyone who is interested in this part of the mobile industry.
Every year at this time we see dozens of "Top Trends" predictions for the upcoming year. This year, top tier VC firm Kleiner Perkins Caulfield & Byers has released one of the most comprehensive and interesting presentations we have seen for a long while.
It includes lots of data about the state of the mobile internet, mobile advertising, and mobile platforms, as well as making some very interesting projections. Highly recommended.
The MMA is soliciting comments on these guidelines, as well as two other documents focused on emerging opportunities in mobile marketing.
The team at Scores.Org and ByJess.Net have done some analysis and have put together a super infographic which displays Google's acquisition appetite over the past several years.
This chart is definitely worth looking at, both for the information it contains as well as the cleverness of the design.
However, it looks as though this is all finally starting to change. Read this informative guide from NeoMedia to learn all you need to know about this up and coming technology.
Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets.
Portio Research has authored this introductory guide and market overview of the MAR market for those who are not yet too familiar with the concept.
Recently, David Holding-Parsons from MobiAd News completed a study of the attitude of Chinese students towards mobile advertising and found that they were receptive to mobile advertisements, but rewards and control are important!
However, recent figures released by mobile advertising network InMobi show that Nokia are still comfortably ahead of their rivals.
Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace.
The survey was conducted during May and June 2010 and involved almost 1,500 consumers from 10 countries in the top 20 traffic generators on the Buzz City network.
Brandbank has conducted an in-depth survey into the attitudes and expectations of consumers around mobile commerce. They found that smartphone owners are already well advanced, but the rest of the market has a long way to go.
For the past several years Taptu has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web.
Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent.
One such technology is Mobile Widgets and a recent report from ARCchart takes a detailed look into the business case for Mobile Widgets from both a publisher and a mobile operator perspective.
This study addresses factors such as time of day consumption, Wifi consumption, click through rates, and video ad completion rates. Definitely worth downloading and taking a look.