Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.
Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»
However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.
65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message. more»
Many people believe that messaging based marketing will continue to be one of the major mobile marketing channels for quite some time.
Human Dialogue is a new company that optimises advertising and marketing messages to complement the way that real people make decisions by using a combination of choice architecture, research panel testing and industry expertise. more»
The study tested ads from Marks & Spencer, and found almost 100% of Marks & Spencer contacts on their DRM database recalling having received a message. more»
Interview with Xavier Perret
VP Advertising Solutions, Orange
Orange is one of the leading mobile operator groups in the world, and over the past several years they have been very active in the area of mobile advertising and marketing.
We recently met with Xavier Perret, VP of Advertising Solutions at Orange, who talked about Orange’s mobile advertising strategy and explained how their fundamental approach is based on segmentation-segmentation-segmentation. more»
Mobile operators from around the world have come together to support the 1GOAL: Education for All campaign by giving over 1 billion subscribers the opportunity to join the campaign.
1GOAL is bringing together footballers, fans, charities, corporations and individuals to achieve the ambitious aim of education for everyone. more»
Implementing an effective mobile marketing program which runs across operator networks can be a difficult task.
The Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines provides marketers with a guide to implementing mobile shortcode programs. more»
The MMA has released its latest “Consumer Briefing” report into mobile donations in the UK, French and German markets.
The report shows that in some countries, mobile is already the most popular way for people to donate to a charity. more»