Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.
Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank?
Over the coming years, this issue will have an important impact on marketers and merchants everywhere.
This in-depth survey from ING International provides some surprising answers and a better understanding of this important emerging consumer trend. more»
|Mobile makes consumers feel “in control” #mobiad " > Tweet||del.icio.us|
18 to 19 June, 2012
A two day international showcase (conference + exhibition) to spotlight the best of digital entertainment content creation, applications, solutions and strategy innovations to engage with audiences across multiple platforms: Internet, Mobile, IPTV, Connected TV, Tablets and Social Media. more»
The MMA has released its latest “Consumer Briefing” report into mobile donations in the UK, French and German markets.
The report shows that in some countries, mobile is already the most popular way for people to donate to a charity. more»
December 9 to 10, 2009
LeWeb brings together the best and the brightest people of the web industry from attendees to speakers. more»
Position: Media Director (27)
Location: Paris, France
As Media Director, you function as a key member of the Media Planning Buying team and are responsible for overseeing the translation of media strategies into final recommendations based on the client’s campaign goals and objectives. more»
Abphone, the France based mobile entertainment search company, seems to be doing very well according to announcements made by the company recently.
Abphone has an interesting business, it has built a search engine and service focused solely on entertainment content – images, wallpapers, videos and games. more»
Microsoft made two announcements demonstrating their ongoing expansion in the area of mobile advertising. Microsoft has been aggressively growing their mobile advertising business, both in terms of the services they offer and in the regions they cover. more»
Laurent Herbillon explains the recent TF1
agreement and Bouygues’ strategy for
Bouygues Telecom is one of the leading mobile operators in France. Laurent Herbillon is Director of Service Development and Innovation, and is responsible for mobile advertising activities within Bouygues. Laurent took some time with us to explain the overall mobile advertising strategy at Bouygues, as well as the details of some recent business developments. more»
We had a chance recently to talk with Minh Tran, Director, Head of Sales and Marketing, Nokia Ad Service. Minh has been one of the key driving forces behind the development and recent launch of the Nokia Ad Service and Nokia Ad Connector. more»
16-20 April 2007
MIPTV featuring MILIA is the world’s premier audiovisual & digital content market. MIPTV MILIA this year will feature an extensive Mobile Conference programme, where Mobile Advertising will take center stage, in addition to Mobile TV Broadcasting, Emerging Markets, and Mobile Media Business Models. more»
Amobee Systems announced recently that they have launched a mobile advertising trial in the French market, running on the Orange network. Orange France will be using the Amobee’s Media System more»