Mobile apps are no longer really optional for leading retailers, having a mobile app is now virtually a necessity. But a new study shows that it's not enough to have just any sort of app - today a consumer's overall view of a retailer is determined by their app experience.
But although users clearly love apps, it is getting harder and harder for app marketers to get noticed in this highly competitive market.
In order to understand more about the dynamics of app discovery and engagement, Google ran a very interesting study on consumer app acquisition and usage behavior.
As with any new marketing-focused technology, the key question is always "what is the reach?"
A new release from beacon platform company inMarket shows that beacons seem to be reaching a critical mass of addressable consumers.
IoT is taking off, and in a big way, evidenced by the massive amount of IoT solutions and applications shown at MWC.
However, search on mobile devices is developing into quite a unique proposition, with differences in content, user expectations, and technologies.
Venture Capitalists are now betting that Google might well be vulnerable in this new area of search. And so they are pouring hundreds of millions of dollars of investment into start ups that are targeting mobile search.
In mid-April, Google implemented a major change, one that was focused on the mobile-readiness of websites.
While this may seem to be a small technicality, in fact it can have huge impact on anyone that depends on customers finding them through Google.
However, these same consumers have not yet become comfortable with storing their card data in mobile apps. Concern about security of the apps has greatly limited their uptake.
Major brands often put significant resources into developing and fine tuning their social network marketing.
This post looks specifically at how the world's Top 100 Brands use Twitter for marketing - something that many other companies may want to learn from.
But along with this huge volume of legitimate advertising, there are a lot of "bad ads" that Google has to deal with. For example, "bad ads" might be ads for counterfeit products, ads that lead to malware sites, ads for phishing, etc.
Last year Google blocked 524 million bad ads. This post and infographic give some further detail into this very interesting part of Google's business.
Now Facebook has also entered this business with a new service called Place Tips.
The service will initially be based on bluetooth "Beacons" and is being trialled in New York.
In 2014, the fraud rate for mobile purchases rose 70% from 2013, reaching a level of 1.36%. And this is despite the fact that more than half of all fraudulent attempts are blocked.
According to the study from LexisNexis, one of the contributing factors is the complexity and variety of alternate payment methods used for mobile commerce.
This year one of the best and most thoughtful lists we’ve seen comes from Golden Gekko, a leading mobile solutions provider in North America and Europe.
Their forecast identifies 10 key trends that will influence and shape the mobile industry in 2015. Our industry continues to evolve at rapid pace, and this list provides a lot of good "food for thought".
Based on close to 80 billion app downloads, mobile analytics company App Annie has released a new tool that helps publishers to gain these key insights.
“We’re late" she said, "We’re behind."
Now, over two years later, there are signs that Yahoo! is making inroads in the mobile space.
Hoping to capitalize on that growth, New York startup FitAd has launched a mobile ad platform that promises to deliver a "curated audience" to brands, and maximized ad revenues to specialty publishers.
A recent study from Medialets tries to answer at least the advertising part of this question.
Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!
Now Twitter may take on a new role for companies, as the site makes moves to become a true m-commerce powerhouse.
Now new research has shown that mobile has truly reached the "tipping point" for mobile commerce in the UK, with over 50% of traffic to retail sites coming from mobile devices.
And what's more, over 1/3 of all online purchases are now made over mobile as well!
Now that smartphones have become the most popular device in many countries, QR codes are even more attractive to marketers.
Here is an infographic from Unitag which shows the benefits of using QR codes, what customers expect from, and more.
The company has recently launching a new advertising platform, Resonate, as well as signing partnerships with some key US TV networks including A+E, AMC, Dick Clark, and others.
This was the first event in China which demonstrated how such technologies - including 3D printing, wearable tech, and clothing robots - can be integrated with innovative fashion design, unveiling the hot points and latest trends in the integration of the fashion and technology industries.
This interesting forecast by eMarketer may surprise you!
This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
As it turns out, the number 1 country for World Cup mobile usage is the US!
A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and "second screen" content.
While the phone has some interesting new features - such as a 3D display and automatic product recognition - the significance is much more likely to be in the impact it has on mobile commerce and mobile retail.
Currently, around one quarter of all searches now come from mobile devices.
This infographic takes a look at the statistics around mobile search, and shows when, where and how users are performing their searches.
Now a new trend has been identified - "Web-rooming". This is the exact opposite of show-rooming, and in fact appears to be more popular.
This infographic explains the phenomenon, and suggests the best ways for retailers to take advantage of this situation.
Here are 5 key factors that you should consider carefully when deciding which mobile ad network to use.
Called Facebook Audience Network, this new service has the potential to increase ad revenues for publishers, while increasing ad effectiveness for brands.
Payment is often seen as a difficult step in commerce, so in recent years a lot of effort has been going into finding new and better ways to allow customers to pay.
Now PayPal and Starbucks are piloting a new payment scheme that may be the easiest ever, and it is based around the new Gear 2 smartwatch from Samsung.
According to one, nearly 70% of tablet owners currently use their device to play games, and predicts that over 50% of the US population will actively play games on their mobile device by 2015.
One company that is doing just this is Monitise, a company that began in mobile banking, but now has grown to support mobile payments and mobile commerce. And soon, Monitise intends to turn banks in a "media channel".
Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to - and automatically recognizing - the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services.
A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends' social media activities.
This option will enable consumers to speak directly to the brand, and will be "particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales.
Here is a very easy to understand infographic from eMarketer that puts all the basic stats about the US ad market in one place. Check it out!
A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC's.
Lionsgate has frequently been a leading proponent of using mobile to market their films.
Retailers and brands using Pinterest saw a 224% increase in mobile revenue in January 2014 compared to a year earlier.
The options are designed to allow more flexibility for advertisers wanting to target by location, demographic, interest or behaviour.
One of the highlights of the show is always the Global Mobile Awards. Here below is a complete list of the companies and projects that took home the prizes this year.
Nanigans is one of the biggest buyers of Facebook ads, and this conclusion was reached based on a study of more than 200 billion mobile Facebook ads.
MEF Africa is releasing a series of country specific market reports - the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system!
Selected by a judging panel of independent experts, analysts, journalists, and academics (including MobiAD's Jim Cook), here is a full list of the short-listed nominees, some of the best apps, services, and products in the world of mobile!
Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014's digital spend expected to go to mobile activities.
So we thought it would be a good time to review Twitter's activities in the area of mobile advertising, where much of its revenue is expected to come from.
This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds.
The research shows that mobile shopping is more transactional than PC shopping which is mainly used for research.
Now third quarter figures have shown a further increase, with mobile representing almost half of Facebook's rapidly growing advertising revenue.
PayPal, one of the world's leading payments companies has recently announced Beacon, a new mobile retail product based on Bluetooth, which could lead to much smoother interaction in store.
However, with consumers now able to view video on smartphones, tablets, PC's and TV, the question arises as to which platform is the most effective.
This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other.
During its quarterly earnings call, CEO Eric Lefkofsky said that Groupon was “uniquely positioned to lead in the world of mobile commerce."
Although it clearly raises some issues around privacy, such technology would certainly open up some very interesting opportunities in marketing.
For many years, the Coca-Cola brand was commonly viewed as the top brand in the world. However this year, for the first time, Apple has now overtaken Coke and is rated as the world's most valuable brand. Take a look at who else made the list.
However it looks like the future may be coming sooner than expected, as figures for this summer's big sports events show that the shift in how consumers watch their favorite sports has already started.
This could be bad news for TV makers who have been trying to make the TV into a device that takes care of all browsing and media needs.
However, almost half are already implementing mobile marketing, and even more have plans to.
Mobile commerce is a natural fit with flash-sales, as there is often a need to react quickly to sales.
Recently Vente-privee released figures which showed just how important the mobile channel is in various European countries.
The study predicts that that the number of US mobile coupons users will increase to 47 million next year, compared with just over 7 million just 3 years ago in 2010.
This and many other interesting facets of UK mobile shopping behavior are highlighted in "Path-to-Purchase" infographic.
But a recent study shows that in fact these in-app ads consume a lot of energy, and can be a serious drain on the already limited battery life of a mobile device.
The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don't think we've seen this in a mobile marketing campaign yet, but we're sure some innovative agency will start soon!
The coffee giant is hoping to attract further use of the system over the coming months, with a number of promotions - most notably, a rewards system that’ll earn customers points for each transaction made via mobile.
The auction site gained roughly 2.8 million new mobile users in that period. And the company saying it expects to generate around $20 billion each from mobile commerce and mobile payments this year.
Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags!
In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands.
Now, for the first time, they've reported a net income of $64 million - citing their increased focus on mobile platforms for the turnaround.
However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior.
The seven winning companies represent the best innovation categories such as Mobile, Gaming, Social, Health, News, Web, plus The Best Bootstrap Company.
Although the show has been going for many years, it is still the best place to be if you want to see what is happening in the mobile business, and have a chance to meet those that are making it happen.
Here is a brief wrap up of some of the show highlights.
AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products.
The e-commerce piece, subtitled - Portrait of a tablet shopper - provides a real eye-opener into tablet users' purchasing power. And if these statistics don't motivate retailers to optimize their sites for tablet use, then it seems there's little hope to save them.
The Global Mobile Awards are given annually, and offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world.
But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?
Here is an update from Shazam on the most most popular adverts, as well as some advice for effective 2nd screen advertising.
A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all.
The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner.
For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year's top priority.
2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this "second screen" has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns.
An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram's controversial new Terms of Service announced last month.
This would represent a doubling of today’s figure (1.7 billion) and would represent around 4.25 billion out of the 8.5 billion connections anticipated in 2017.
Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media.
A new report from Facebook now confirms that mobile advertising is becoming a major source of revenue for the company.
With more and more consumers preferring to use mobile for online commerce, Cyber Monday also provides a good measure of the growth of m-commerce, and 2012 proved the importance of mobile.
According to recent statistics from comScore, in the US during September, over 50% of Facebook's and Twitter's unique users logged on via their mobile device!
This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place.
Now Amazon has announced that it is launching a new A/B testing feature on its Amazon app platform, with the goal of attracting more Android developers to bring their apps to Amazon’s platform.
But finally Facebook has some good news, with their third quarter results showing that they are starting to figure out how to make money from Mobile.
A survey conducted by Thinkbroadband.com found that 72% of Brits were put off 4G by the pricing that has been announced.
This forecast follows on from their Quarterly Benchmarking study which showed that sales through mobile rose to 11.6% in the second quarter of 2012, up from 8.2% in Q1.
The latest news is that a couple of live installations are finally beginning to start up, in locations as diverse as China and the US.
However, now a new report shows that in fact consumers utilize mobile devices differently depending on their specific product or service need, as well as the vertical market they are interested in.