There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to steer development efforts, or to help sell advertising to brands.
Based on close to 80 billion app downloads, mobile analytics company App Annie has released a new tool that helps publishers to gain these key insights.
When Marissa Mayer took over the CEO spot at Yahoo!, she publicly stated that “Yahoo will have to be a predominantly mobile company.”
“We’re late" she said, "We’re behind."
Now, over two years later, there are signs that Yahoo! is making inroads in the mobile space.
According to new projections from eMarketer, in 2015 Yahoo! should overtake Twitter to become the third largest mobile advertising platform in the US.
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices and wearables for fitness & health.
Hoping to capitalize on that growth, New York startup FitAd has launched a mobile ad platform that promises to deliver a "curated audience" to brands, and maximized ad revenues to specialty publishers.
In a further sign that an effective mobile presence is now absolute requirement for retailers - even predominantly brick and mortar stores - a recent study has found that a majority of shoppers would prefer to get product information through their phone rather than by speaking to a live sales assistant.
At the GSMA's Mobile Asia Expo in Shanghai recently, a special event highlighted how cutting-edge technologies are gradually penetrating the fashion industry.
This was the first event in China which demonstrated how such technologies - including 3D printing, wearable tech, and clothing robots - can be integrated with innovative fashion design, unveiling the hot points and latest trends in the integration of the fashion and technology industries.
Mobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.
This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
One of Facebook's most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps.
Recently Twitter began offering a similar service, allowing app developers access to Twitter's 250 million users across the world.
After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week.
While the phone has some interesting new features - such as a 3D display and automatic product recognition - the significance is much more likely to be in the impact it has on mobile commerce and mobile retail.
Many people in the retail sector have recently become aware of - and worried about - the trend known as "Show-rooming". This is when a consumer comes to a retail location to look at and try a product before later purchasing the same product online.
Now a new trend has been identified - "Web-rooming". This is the exact opposite of show-rooming, and in fact appears to be more popular.
This infographic explains the phenomenon, and suggests the best ways for retailers to take advantage of this situation.
Today there are now many, many mobile ad networks that can bring value to a publisher's ad inventory. Choosing a good mobile ad network can be an important decision, not only for the revenue that can be generated, but also for the ease of integration and the resources that will be required to implement it.
Here are 5 key factors that you should consider carefully when deciding which mobile ad network to use.
One thing is certain about the world of mobile commerce and marketing - companies need to be able to adapt quickly and exploit new opportunities as they appear, or else they risk becoming obsolete.
One company that is doing just this is Monitise, a company that began in mobile banking, but now has grown to support mobile payments and mobile commerce. And soon, Monitise intends to turn banks in a "media channel".
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.
Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to - and automatically recognizing - the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services.
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.
This option will enable consumers to speak directly to the brand, and will be "particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales.
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times it is hard to keep them straight and get perspective on how they relate.
Here is a very easy to understand infographic from eMarketer that puts all the basic stats about the US ad market in one place. Check it out!
This is a topic that we don't often feature, but marketing by mobile email is becoming increasingly important.
A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC's.
Recently 85,000 people transformed Barcelona into the veritable mobile capital of the world. There was so much going on - from the growth of mobile payments to IoT to mobile marketing - that we have written a special MWC 2014 Wrapup.
One of the highlights of the show is always the Global Mobile Awards. Here below is a complete list of the companies and projects that took home the prizes this year.
Over the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world's fastest growing economies, and the mobile sector is an essential contributor of this growth.
MEF Africa is releasing a series of country specific market reports - the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system!
Every year the GSMA runs the Global Mobile Awards contest, which honors excellence and innovation across the mobile industry.
Selected by a judging panel of independent experts, analysts, journalists, and academics (including MobiAD's Jim Cook), here is a full list of the short-listed nominees, some of the best apps, services, and products in the world of mobile!
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.
So we thought it would be a good time to review Twitter's activities in the area of mobile advertising, where much of its revenue is expected to come from.
This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds.
Daily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less than 40% coming from the original direct email approach.
During its quarterly earnings call, CEO Eric Lefkofsky said that Groupon was “uniquely positioned to lead in the world of mobile commerce."
This story is less about mobile advertising and marketing specifically, but more about the overall perception of value in the marketplace.
For many years, the Coca-Cola brand was commonly viewed as the top brand in the world. However this year, for the first time, Apple has now overtaken Coke and is rated as the world's most valuable brand. Take a look at who else made the list.
Prior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.
However it looks like the future may be coming sooner than expected, as figures for this summer's big sports events show that the shift in how consumers watch their favorite sports has already started.
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.
This and many other interesting facets of UK mobile shopping behavior are highlighted in "Path-to-Purchase" infographic.
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.
The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
Mobile shopping for women, it seems, still involves visits to real stores.
A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
Mobile Marketing has usually been an "early adopter" of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)
Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don't think we've seen this in a mobile marketing campaign yet, but we're sure some innovative agency will start soon!
Dozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32 apps on the Google Play store, from four different developers.
The effected apps have been downloaded between two and nine million times, according to Google Play statistics - although not all of these downloads will be the malware-infected versions.
Starbucks is the latest corporation to report big successes in its mobile payment transactions, averaging over three million a week in the United States.
The coffee giant is hoping to attract further use of the system over the coming months, with a number of promotions - most notably, a rewards system that’ll earn customers points for each transaction made via mobile.
We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce, to playing games, mobile touches all parts of our life.
This infographic from New Relic points out some very interesting facts about how consumers are using the 1 billion smartphones in the world.
Facebook has reported its first profit since the company's IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.
Now, for the first time, they've reported a net income of $64 million - citing their increased focus on mobile platforms for the turnaround.
How often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.
However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.
Get the full study here.
Recently we spent a week at the Mobile World Congress in Barcelona - the world's largest event dedicated to everything mobile.
Although the show has been going for many years, it is still the best place to be if you want to see what is happening in the mobile business, and have a chance to meet those that are making it happen.
Here is a brief wrap up of some of the show highlights.
2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.
The e-commerce piece, subtitled - Portrait of a tablet shopper - provides a real eye-opener into tablet users' purchasing power. And if these statistics don't motivate retailers to optimize their sites for tablet use, then it seems there's little hope to save them.
This week in Barcelona the GSMA announced the winners of the 2013 Global Mobile Awards.
The Global Mobile Awards are given annually, and offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world.
Despite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.
A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all.
One of last year's more impressive infographics came from the folks at Formstack, the appropriately titled 'Toolbox of the small business marketing cycle'.
The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner.
Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy.
For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year's top priority.
In just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a showcase for TV advertising, with audiences over 150 million people and ad prices up to US$4 million for a 30 second spot!
2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this "second screen" has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns.
For most mobile and internet shopping sites, the first step in using social media was to add a "Like" or "Follow Us" button to certain pages.
Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media.
Japan’s biggest mobile operator, NTT Docomo, have launched a new app that allows real-time translation enabling Japanese to speak to foreigners over the phone with both users speaking in their native tongue.
EverythingEverywhere (EE), (the UK mobile operator formed by the combination of T-Mobile and Orange) has launched the UK’s first 4G service but the initial reaction is that pricing plans may be a problem.
A survey conducted by Thinkbroadband.com found that 72% of Brits were put off 4G by the pricing that has been announced.
NFC for payments has been promised for a long while, but the difficulty of getting handsets, payment terminals, merchants, banks, card schemes and consumers all on board working together has meant that it has been a very slow project.
The latest news is that a couple of live installations are finally beginning to start up, in locations as diverse as China and the US.
The Mobile Marketing Association (MMA) announced over the summer that it had secured initial funding of $1 million to launch new research into the ROI that mobile provides marketers.
Smart Mobile Cross Marketing Effectiveness (SMoX.me) will focus on the return on investment that mobile contributes to the marketing mix, and will test campaigns to determine the relative economic value of investing in mobile as opposed to traditional marketing areas.
Two banks have unveiled technology that allows customers to withdraw cash from ATMs without using a bank card. Users of NatWest and the Royal Bank of Scotland (RBS) can now request up to £100 cash using only their smartphones.
MEF has announced the finalists for the 2012 MEFFY awards. In the Brand on Mobile category, 5 campaigns were selected as finalists, including a popular snack food brand, a Wii game, a cinema chain, and a dairy products company that used Augmented Reality at the Rio Carnival!
See the complete list of all finalist entries here; the final awards will take place September 12 in London.