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mobile-growth-chartContinued rapid growth of both digital and mobile advertising means that soon mobile advertising will overtake all other media to become the top advertising channel in the UK.

This interesting forecast by eMarketer may surprise you!

17. 07. 2014.
mobileAppMarketingMobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.

This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.

17. 07. 2014.
twitter-mobile-appOne of Facebook's most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began offering a similar service, allowing app developers access to Twitter's 250 million users across the world.

14. 07. 2014.
worldcup-mobile-usAs World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans.

As it turns out, the number 1 country for World Cup mobile usage is the US!

A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and "second screen" content.

09. 07. 2014.
firephone-bezosAfter many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week.

While the phone has some interesting new features - such as a 3D display and automatic product recognition - the significance is much more likely to be in the impact it has on mobile commerce and mobile retail.

26. 06. 2014.
mobile-searchThe number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world.

Currently, around one quarter of all searches now come from mobile devices.

This infographic takes a look at the statistics around mobile search, and shows when, where and how users are performing their searches.

25. 06. 2014.
showrooming-2Many people in the retail sector have recently become aware of - and worried about - the trend known as "Show-rooming". This is when a consumer comes to a retail location to look at and try a product before later purchasing the same product online.

Now a new trend has been identified - "Web-rooming". This is the exact opposite of show-rooming, and in fact appears to be more popular.

This infographic explains the phenomenon, and suggests the best ways for retailers to take advantage of this situation.

24. 06. 2014.
ad-networkToday there are now many, many mobile ad networks that can bring value to a publisher's ad inventory. Choosing a good mobile ad network can be an important decision, not only for the revenue that can be generated, but also for the ease of integration and the resources that will be required to implement it.

Here are 5 key factors that you should consider carefully when deciding which mobile ad network to use.

24. 06. 2014.
fb-thumb-ads.gifDetails of Facebook's new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the industry.

Called Facebook Audience Network, this new service has the potential to increase ad revenues for publishers, while increasing ad effectiveness for brands.

28. 05. 2014.
paypal-samsungMobile commerce is all about making things easier and more convenient for customers.

Payment is often seen as a difficult step in commerce, so in recent years a lot of effort has been going into finding new and better ways to allow customers to pay.

Now PayPal and Starbucks are piloting a new payment scheme that may be the easiest ever, and it is based around the new Gear 2 smartwatch from Samsung.

26. 05. 2014.
gaming-opportunity.jpgSeveral recent studies have confirmed that gaming continues to dominate as one of the most popular activities on mobile, and therefore represents a clear opportunity for marketers.

According to one, nearly 70% of tablet owners currently use their device to play games, and predicts that over 50% of the US population will actively play games on their mobile device by 2015.

13. 04. 2014.
monitise_header.pngOne thing is certain about the world of mobile commerce and marketing - companies need to be able to adapt quickly and exploit new opportunities as they appear, or else they risk becoming obsolete.

One company that is doing just this is Monitise, a company that began in mobile banking, but now has grown to support mobile payments and mobile commerce. And soon, Monitise intends to turn banks in a "media channel".

11. 04. 2014.
zample_header.pngOne of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.

Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to - and automatically recognizing - the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services.

07. 04. 2014.
social_media_logos.gifAt last some concrete evidence confirming a trend that has seemed likely.

A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends' social media activities.

06. 04. 2014.
twitter-clicktocall-title.jpgTwitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.

This option will enable consumers to speak directly to the brand, and will be "particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales.

31. 03. 2014.
media-mix.jpgWe read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times it is hard to keep them straight and get perspective on how they relate.

Here is a very easy to understand infographic from eMarketer that puts all the basic stats about the US ad market in one place. Check it out!

27. 03. 2014.
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mobile-email.pngThis is a topic that we don't often feature, but marketing by mobile email is becoming increasingly important.

A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC's.

18. 03. 2014.
divergent.jpgAmerican Film distributor, Lionsgate, has announced that as part of their marketing efforts for upcoming film Divergent they will run an advanced mobile campaign to target customers in shopping malls.

Lionsgate has frequently been a leading proponent of using mobile to market their films.

18. 03. 2014.
pinterest-logo.jpgAccording to research published by Piqora, mobile revenue from Pinterest users is climbing dramatically.

Retailers and brands using Pinterest saw a 224% increase in mobile revenue in January 2014 compared to a year earlier.

18. 03. 2014.
fb-thumb-ads.gifFacebook has announced a new set of targeting options for advertisers wishing to engage with Facebook’s users.

The options are designed to allow more flexibility for advertisers wanting to target by location, demographic, interest or behaviour.

18. 03. 2014.
mwc-2014-awards.pngRecently 85,000 people transformed Barcelona into the veritable mobile capital of the world. There was so much going on - from the growth of mobile payments to IoT to mobile marketing - that we have written a special MWC 2014 Wrapup.

One of the highlights of the show is always the Global Mobile Awards. Here below is a complete list of the companies and projects that took home the prizes this year.

13. 03. 2014.
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roi.jpgA study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads run on Android!

Nanigans is one of the biggest buyers of Facebook ads, and this conclusion was reached based on a study of more than 200 billion mobile Facebook ads.

31. 01. 2014.
africa_globe.gifOver the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world's fastest growing economies, and the mobile sector is an essential contributor of this growth.

MEF Africa is releasing a series of country specific market reports - the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system!

31. 01. 2014.
gma14-logo.gifEvery year the GSMA runs the Global Mobile Awards contest, which honors excellence and innovation across the mobile industry.

Selected by a judging panel of independent experts, analysts, journalists, and academics (including MobiAD's Jim Cook), here is a full list of the short-listed nominees, some of the best apps, services, and products in the world of mobile!

30. 01. 2014.
2014-rising-graph.jpgMobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014's digital spend expected to go to mobile activities.

08. 01. 2014.
twitter_cash2.jpg
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.

So we thought it would be a good time to review Twitter's activities in the area of mobile advertising, where much of its revenue is expected to come from.

This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds.

13. 11. 2013.
mobile_shopping.jpgAn interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms.

The research shows that mobile shopping is more transactional than PC shopping which is mainly used for research.

10. 11. 2013.
facebook-revenue-small.jpgFacebook surprised the mobile industry last quarter by announcing that mobile revenue represented 41% of total Q2 ad revenues.

Now third quarter figures have shown a further increase, with mobile representing almost half of Facebook's rapidly growing advertising revenue.

09. 11. 2013.
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paypal-ble.jpgMobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in retail stores.

PayPal, one of the world's leading payments companies has recently announced Beacon, a new mobile retail product based on Bluetooth, which could lead to much smoother interaction in store.

01. 11. 2013.
ipad-gladiator3.jpgVideo ads are proving to be an increasingly effective means of communicating with consumers.

However, with consumers now able to view video on smartphones, tablets, PC's and TV, the question arises as to which platform is the most effective.

This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other.

09. 10. 2013.
groupon_mobile.jpgDaily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less than 40% coming from the original direct email approach.

During its quarterly earnings call, CEO Eric Lefkofsky said that Groupon was “uniquely positioned to lead in the world of mobile commerce."

08. 10. 2013.
renew_title.jpgA very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street.

Although it clearly raises some issues around privacy, such technology would certainly open up some very interesting opportunities in marketing.

06. 10. 2013.
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apple_1.gif
This story is less about mobile advertising and marketing specifically, but more about the overall perception of value in the marketplace.

For many years, the Coca-Cola brand was commonly viewed as the top brand in the world. However this year, for the first time, Apple has now overtaken Coke and is rated as the world's most valuable brand. Take a look at who else made the list.

04. 10. 2013.
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bbc-mobile.gifPrior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.

However it looks like the future may be coming sooner than expected, as figures for this summer's big sports events show that the shift in how consumers watch their favorite sports has already started.

19. 09. 2013.
smart-tv.gifAccording to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the "Thumbs Down" as viewers prefer to use tablets and Smartphones in order to access online media.

This could be bad news for TV makers who have been trying to make the TV into a device that takes care of all browsing and media needs.

18. 09. 2013.
smartphonecoins.gifAcross the UK, small and medium enterprises (SME's) are missing billions of pounds of revenue by letting marketing efforts slip off their radar.

However, almost half are already implementing mobile marketing, and even more have plans to.

18. 09. 2013.
vente-prive-2.jpgVente-prive is a global pioneer and leader retailer in "flash-sales", i.e. selling branded overstock items to their members.

Mobile commerce is a natural fit with flash-sales, as there is often a need to react quickly to sales.

Recently Vente-privee released figures which showed just how important the mobile channel is in various European countries.

12. 09. 2013.
coupon_woman.jpgA recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns.

The study predicts that that the number of US mobile coupons users will increase to 47 million next year, compared with just over 7 million just 3 years ago in 2010.

10. 08. 2013.
path2purchase.gifUK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in "Path-to-Purchase" infographic.

08. 08. 2013.
prefetch-empty-battery.gifMore and more these days, mobile apps are "free" to download, and supported by advertising that is shown at the beginning and throughout the app.

But a recent study shows that in fact these in-app ads consume a lot of energy, and can be a serious drain on the already limited battery life of a mobile device.

02. 08. 2013.
home_depot.jpgAmerican superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.

The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.

02. 08. 2013.
woman_shopping.jpgMobile shopping for women, it seems, still involves visits to real stores.

A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!

02. 08. 2013.
chrome-experiment-title-pix.jpg
Mobile Marketing has usually been an "early adopter" of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)

Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don't think we've seen this in a mobile marketing campaign yet, but we're sure some innovative agency will start soon!

22. 06. 2013.
android_virus2.gifDozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32 apps on the Google Play store, from four different developers. The effected apps have been downloaded between two and nine million times, according to Google Play statistics - although not all of these downloads will be the malware-infected versions.

20. 06. 2013.
starbucks-iphone2.gifStarbucks is the latest corporation to report big successes in its mobile payment transactions, averaging over three million a week in the United States.

The coffee giant is hoping to attract further use of the system over the coming months, with a number of promotions - most notably, a rewards system that’ll earn customers points for each transaction made via mobile.

20. 06. 2013.
ebay-190×154.gifWhile eBay’s first quarter results may have been a disappointment for some, the company dispelled fears in the mobile community with figures pointing to massively increased numbers of mobile users.

The auction site gained roughly 2.8 million new mobile users in that period. And the company saying it expects to generate around $20 billion each from mobile commerce and mobile payments this year.

20. 06. 2013.
survey_smartphone.gifWe all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce, to playing games, mobile touches all parts of our life. This infographic from New Relic points out some very interesting facts about how consumers are using the 1 billion smartphones in the world.

29. 05. 2013.
twitter-amex.jpgMobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.

Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags!

20. 05. 2013.
retarting_mobile.gifRetargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.

In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands.

17. 04. 2013.
facebook_profits2.gifFacebook has reported its first profit since the company's IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.

Now, for the first time, they've reported a net income of $64 million - citing their increased focus on mobile platforms for the turnaround.

17. 04. 2013.
100payment.gifAndroid app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.

17. 04. 2013.
sms_for_apps.gifHow often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.

However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.

17. 04. 2013.
shoppers_like_sites.gifAs part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online. Get the full study here.

16. 04. 2013.
googleenhancedcamp.gifIn 2012, Google's advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product.

Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior.

15. 03. 2013.
sxsw_accel_logo.jpg
Earlier this week in Austin, Texas, the winners of the 2013 SXSW Accelerator competition were announced.

The seven winning companies represent the best innovation categories such as Mobile, Gaming, Social, Health, News, Web, plus The Best Bootstrap Company.

14. 03. 2013.
mwc2013-logo.jpgRecently we spent a week at the Mobile World Congress in Barcelona - the world's largest event dedicated to everything mobile.

Although the show has been going for many years, it is still the best place to be if you want to see what is happening in the mobile business, and have a chance to meet those that are making it happen.

Here is a brief wrap up of some of the show highlights.

11. 03. 2013.
goldenarches.jpgOver in Australia, one of the world's largest brands is using advanced mobile technology on smartphones in a terrific way.

AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products.

06. 03. 2013.
tablet-ecommerce.jpg2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.

The e-commerce piece, subtitled - Portrait of a tablet shopper - provides a real eye-opener into tablet users' purchasing power. And if these statistics don't motivate retailers to optimize their sites for tablet use, then it seems there's little hope to save them.

06. 03. 2013.
globalmobile2013.gifThis week in Barcelona the GSMA announced the winners of the 2013 Global Mobile Awards.

The Global Mobile Awards are given annually, and offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world.

01. 03. 2013.
shazam_tv2.jpgMillions of people use Shazam on their smartphones to identify songs they hear playing.

But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?

Here is an update from Shazam on the most most popular adverts, as well as some advice for effective 2nd screen advertising.

18. 02. 2013.
ipad_ad_unit.gifDespite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.

A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all.

27. 01. 2013.
sme_toolbox_small.gifOne of last year's more impressive infographics came from the folks at Formstack, the appropriately titled 'Toolbox of the small business marketing cycle'.

The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner.

25. 01. 2013.
medium_70290992897.pngMobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy.

For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year's top priority.

23. 01. 2013.
3screens_superbowl.gifIn just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a showcase for TV advertising, with audiences over 150 million people and ad prices up to US$4 million for a 30 second spot!

2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this "second screen" has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns.

23. 01. 2013.
tadaainstgram2.gifDo consumers really "vote with their feet"? Absolutely.

An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram's controversial new Terms of Service announced last month.

16. 01. 2013.
4g-transmitter.gifA recent report by research firm Wireless Intelligence has found that half of all mobile connections worldwide would run on 3G or 4G networks by 2017.

This would represent a doubling of today’s figure (1.7 billion) and would represent around 4.25 billion out of the 8.5 billion connections anticipated in 2017.

16. 01. 2013.
social_media_logos.gifFor most mobile and internet shopping sites, the first step in using social media was to add a "Like" or "Follow Us" button to certain pages.

Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media.

15. 01. 2013.
facebook-logo1.gifOver the past year, the mobile industry has followed with great interest the progress of mobile advertising on social media site Facebook.

A new report from Facebook now confirms that mobile advertising is becoming a major source of revenue for the company.

15. 01. 2013.
iphone-christmasgift.gifOver the past several years, the Monday following Thanksgiving has been called "Cyber Monday" in the US, as this is the day that many people start their online shopping for Christmas.

With more and more consumers preferring to use mobile for online commerce, Cyber Monday also provides a good measure of the growth of m-commerce, and 2012 proved the importance of mobile.

19. 12. 2012.
facebook-twitter-mobile-2.jpgMany people expected that social networks and mobile would be a natural combination, but now the numbers are in.

According to recent statistics from comScore, in the US during September, over 50% of Facebook's and Twitter's unique users logged on via their mobile device!

19. 12. 2012.
loopme_logo.jpgEvery once in awhile, we see a service or product which seems to offer something quite new in the world of mobile advertising.

LoopMe is such a service, as it provides a unique consumer centric view of mobile advertising, as well as supporting robust business models for both advertisers and publishers.

Check out this innovative approach.

17. 12. 2012.
smartphones-3.gifMarket research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place.

17. 12. 2012.
amazon_android.gifOne of the key tools for online marketing has always been A/B testing, enabling marketers to use the flexibility of the web to rapidly test and improve ads, offers, layouts, etc.

Now Amazon has announced that it is launching a new A/B testing feature on its Amazon app platform, with the goal of attracting more Android developers to bring their apps to Amazon’s platform.

17. 12. 2012.
vocre_translate.gifJapan’s biggest mobile operator, NTT Docomo, have launched a new app that allows real-time translation enabling Japanese to speak to foreigners over the phone with both users speaking in their native tongue.

10. 11. 2012.
facebook-logo1.gifIt has been a challenging year for Facebook, with a disappointing IPO and second quarter results.

But finally Facebook has some good news, with their third quarter results showing that they are starting to figure out how to make money from Mobile.

10. 11. 2012.
ee-4g-launch.jpgEverythingEverywhere (EE), (the UK mobile operator formed by the combination of T-Mobile and Orange) has launched the UK’s first 4G service but the initial reaction is that pricing plans may be a problem.

A survey conducted by Thinkbroadband.com found that 72% of Brits were put off 4G by the pricing that has been announced.

10. 11. 2012.
christmas_mobile.gifBased on a recent study from IMRG Capgemini, the Christmas 2012 season could see a major growth in mobile commerce, with up to 20% of all purchases being made by mobile.

This forecast follows on from their Quarterly Benchmarking study which showed that sales through mobile rose to 11.6% in the second quarter of 2012, up from 8.2% in Q1.

10. 11. 2012.
isis-terminal.gifNFC for payments has been promised for a long while, but the difficulty of getting handsets, payment terminals, merchants, banks, card schemes and consumers all on board working together has meant that it has been a very slow project.

The latest news is that a couple of live installations are finally beginning to start up, in locations as diverse as China and the US.

09. 11. 2012.
mobile-shopping.gifOver the years there have been a number of studies about the mobile shopping behavior of consumers.

However, now a new report shows that in fact consumers utilize mobile devices differently depending on their specific product or service need, as well as the vertical market they are interested in.

09. 11. 2012.
dealboard.gifLondon and Seattle-based tech company nFluence have announced the release of dealBoard 2.0, the follow-up to its original app released in January.

dealBoard collects information on what brands consumers like, and delivers them daily deals based on this - like a more user-specific Groupon or Living Social.

02. 10. 2012.
mma-new-logo.jpgThe Mobile Marketing Association (MMA) announced over the summer that it had secured initial funding of $1 million to launch new research into the ROI that mobile provides marketers.

Smart Mobile Cross Marketing Effectiveness (SMoX.me) will focus on the return on investment that mobile contributes to the marketing mix, and will test campaigns to determine the relative economic value of investing in mobile as opposed to traditional marketing areas.

02. 10. 2012.
opera-software-small.jpgOpera has launched its first State of Mobile Advertising report, highlighting key data and trends in the industry across the globe.

Apple’s iOS came top of the list for eCPM (effective cost per thousand impressions) with an average of $2.85, above Android’s $2.10 and far beyond Windows Phone at just $0.20.

02. 10. 2012.
logo.pngSince the 1800's, the Dutch royal family has had their own private, lavish waiting rooms at the main railway stations in Holland.

These ornate rooms - which have never before been accessible by the public - can now be visited by everyone thanks to a new app using advanced panoramanic technology.

02. 10. 2012.
global-prices2.gifSmaato, one of the worlds leading mobile ad networks, has released its latest mobile advertising pricing guide, designed to improve the monetisation of mobile by app developers and advertisers.

The results showed a wide range of prices around the world, with the US being much cheaper than Europe!

20. 09. 2012.
twitter_logo.jpegTwitter’s revenue from mobile advertising was higher than that of its website on many days in the last quarter, its CEO has revealed.

Dick Costolo made the announcement earlier this month at a conference in San Francisco, telling reporters Twitter is “borne of mobile”.

18. 08. 2012.
justin-bieber-believe-album-coversmall.jpgMobile Augmented Reality has gone mainstream.

Canadian pop sensation Justin Bieber's new album "Believe" has added content hidden that can be unlocked by fans using Augmented Reality developer Blippar’s app.

08. 08. 2012.
cash-atm.jpegTwo banks have unveiled technology that allows customers to withdraw cash from ATMs without using a bank card. Users of NatWest and the Royal Bank of Scotland (RBS) can now request up to £100 cash using only their smartphones.

08. 08. 2012.
orange-money.gifFrance Telecom has announced that it has passed 4 million users of Orange Money, its m-payment service.

Launched over 4 years ago, the service allows users to manage electronic money via their mobile device and is now also launching in Jordan and Mauritius.

08. 08. 2012.
facebook-logo1.gifShortly after the launch of Facebook's mobile ads, a number of studies have come out which show that customers are reacting very well to the new channel.

While over time the figures will most likely drop as the novelty factor goes away, it is still a very impressive start.

08. 07. 2012.
euro-212.jpgWith Euro 2012 just recently finished, O2 Media has released some information about how football fans stayed in touch with the championships via their mobile device.

They found that a huge percentage of fans relied on their mobile in some manner to follow the matches, even to the point of watching a live match on the phone.

08. 07. 2012.
2012-meffy-120×120.gifMEF has announced the finalists for the 2012 MEFFY awards. In the Brand on Mobile category, 5 campaigns were selected as finalists, including a popular snack food brand, a Wii game, a cinema chain, and a dairy products company that used Augmented Reality at the Rio Carnival!

See the complete list of all finalist entries here; the final awards will take place September 12 in London.

07. 07. 2012.
aninaheadshot360fashion.jpgDuring the recent China International Clothing and Accessories Fair (CHIC) a special zone showcasing how fashion brands can harness the latest mobile technologies was created by 360Fashion Network.

The zone allowed visitors to experience the power of augmented reality, QR codes and Near Field Communication (NFC), all of which have been touted as next big things in the mobile industry.

02. 06. 2012.
metaio-ar.jpgAugmented Reality solutions provider Metaio, is expanding its suite of software to include AR content-authoring technology that is intended to be accessible to the average user.

The software should allow those without a background in developing to create and deploy AR experiences with no coding necessary, providing a simple and efficient drag-and-drop interface.

02. 06. 2012.
mobile_payments.gifMobile Payments has been receiving an increasing amount of attention in the media recently, both for mobile commerce and for person-to-person money transfers.

Two recent product launches in the UK of Barclaycard Pingit and O2's mobile wallet have raised public awareness even more.

Here we take a look at the functionality offered by these apps, and how well they actually perform in today's real world.

31. 05. 2012.
walmart-vs-target.gifWalmart and Target are two of America’s largest retailers. And each has achieved massive penetration with their branded mobile apps.

However, they have adopted very different strategies to achieve this success.

31. 05. 2012.
2012-meffy-120×120.gifThe Mobile Entertainment Forum (MEF) announces that its 9th annual Meffys awards are now open for submissions.

The deadline for entries is July 9, 2012.

Six new categories reflect mobile’s growing influence on key verticals & consumers, and the new CEO Summit Award for Innovation recognises mobile’s rising stars.

30. 05. 2012.
facebook-1-billion.gifYesterday Facebook's IPO valued the company at over $100 billion, the third largest IPO is US history.

Now that Facebook is a publicly traded company, there has been a lot of analysis about Facebook's business prospects. With an increasing percentage of people accessing Facebook over mobile, and with advertising being the majority of Facebook's revenues, clearly the topic of how Facebook will fare in mobile advertising is worth examining.

Kevin Fitchard has posted an interesting article on GigaOm which argues that Facebook cannot simply build a mobile ad business, it must actually help develop and change the overall industry if it is to be successful.

19. 05. 2012.
pay-per-click-fraud1.jpgMobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

21. 04. 2012.
apple_logo1.gifApple has increased the revenue given to developers who use the company’s iAd mobile network, in an attempt to increase usage of the struggling business.

Developers will now receive 70% of the revenue generated by ads on their apps, up from 60% before.

21. 04. 2012.
sms-thanks.jpgThe majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message.

19. 04. 2012.

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