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MobiAD Archives


Twitter Trials “Buy Button” in Tweets

twitter-commerceFor the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty, and spread the brand message.

Now Twitter may take on a new role for companies, as the site makes moves to become a true m-commerce powerhouse.
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Why Facebook’s “Buy Now” Button
is Destined to Fail

facebook_buy_button_logoLast week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad.

It’s no secret that Facebook is a digital advertising behemoth. eMarketer predicts Facebook will serve over 21% of all mobile ads this year, which earns Facebook the number two spot in all digital ad sales, second only to Google.

That being said, Facebook “buy now” ads simply won’t work. Here’s why.
Industry Opinion by David Rekuc, Ripen eCommerce more»


01.08.2014    Tags: , , , ,
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A new way to promote Mobile Apps on Twitter

twitter-mobile-appOne of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps.

Recently Twitter began offering a similar service, allowing app developers access to Twitter’s 250 million users across the world.
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14.07.2014    Tags: , , ,
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Twitter advertising gets new mobile features

twitter-clicktocall-title.jpgTwitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.

This option will enable consumers to speak directly to the brand, and will be “particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales. more»


31.03.2014    Tags: , ,
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A mobile success from the beginning, Twitter adds new “Social TV” ads

twitter_cash2.jpg
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.

So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.

This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»


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Amex and Twitter team up for Mobile Commerce

twitter-amex.jpgMobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.

Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags! more»


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Social Media’s Huge Impact On
Mobile and Internet Sales
“Sharing” and “Social Login” Drive Interaction

social_media_logos.gifFor most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.

Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»


15.01.2013    Tags: , , ,
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Mobile Takes Over Social Media:
More Than Half Of Facebook And Twitter Users Connect Via Mobile

facebook-twitter-mobile-2.jpgMany people expected that social networks and mobile would be a natural combination, but now the numbers are in.

According to recent statistics from comScore, in the US during September, over 50% of Facebook’s and Twitter’s unique users logged on via their mobile device! more»


19.12.2012    Tags: , , ,
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Twitter Mobile Revenue Better Than Web

twitter_logo.jpegTwitter’s revenue from mobile advertising was higher than that of its website on many days in the last quarter, its CEO has revealed.

Dick Costolo made the announcement earlier this month at a conference in San Francisco, telling reporters Twitter is “borne of mobile”. more»


18.08.2012    Tags: ,
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Twitter Launches Sponsored Tweets On Mobile

twitter_logo.jpgTwitter has announced the introduction of sponsored tweets into the timelines of mobile users for the first time.

Users who access Twitter via an Android or iPhone app will begin to see promoted tweets in their feed, on top of the pre-existing promoted trending topics. more»


14.03.2012    Tags: ,
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GyPSii Launches LBS App For Twitter

gypsii-1.gifGyPSii, the Netherlands based location enabled social media platform, has announced the launch of a new application that integrates its location based technology with Twitter.

The application, named Tweetsii, enables users to geo-tag their Twitter tweets, add pictures/videos and recommend places to their contacts.
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12.04.2010    Tags: , ,
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Mobile Apps Score At Wimbledon
IBM Uses Location, Twitter, And Augmented Reality
To Create Amazing Fan Experience

wimbledon_logo2.jpgFor those of you lucky enough to have attended a Grand Slam tennis championship at Wimbledon, you’ll know that it is a wonderful, though sometimes confusing experience.

This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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Habitat UK Slammed For Twitter Spam

habitat_logo.gifThe UK branch of furniture giant Habitat has received much criticism and has had to apologize for their inappropriate advertising use of social media site Twitter.

In an effort to increase the number of readers of their messages, the company had attached “hashtags” that were related to popular topics such as #iphone or popular events such as #iranelection (this happened just after the disputed election in Iran).
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27.07.2009    Tags: ,
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