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Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter.
Now, Twitter has announced new features and renamed their service to broaden the appeal to an even wider base of advertisers.
The mobile advertising service is now called Twitter Audience Platform, and it reaches over 700 million people globally.
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Social media marketing has been around for quite some time, and most companies have some appreciation of the benefits of connecting to customers through Facebook, Twitter, Instagram, etc.
Major brands often put significant resources into developing and fine tuning their social network marketing.
This post looks specifically at how the world’s Top 100 Brands use Twitter for marketing – something that many other companies may want to learn from.
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For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty, and spread the brand message.
Now Twitter may take on a new role for companies, as the site makes moves to become a true m-commerce powerhouse.
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Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad.
It’s no secret that Facebook is a digital advertising behemoth. eMarketer predicts Facebook will serve over 21% of all mobile ads this year, which earns Facebook the number two spot in all digital ad sales, second only to Google.
That being said, Facebook “buy now” ads simply won’t work. Here’s why.
Industry Opinion by David Rekuc, Ripen eCommerce more»
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One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps.
Recently Twitter began offering a similar service, allowing app developers access to Twitter’s 250 million users across the world.
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Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.
This option will enable consumers to speak directly to the brand, and will be “particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales. more»
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Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.
So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.
This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»
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Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.
Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags! more»
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For most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.
Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»
| “Sharing” and “Social Login” Drive Interaction #mobiad " > Tweet |
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Many people expected that social networks and mobile would be a natural combination, but now the numbers are in.
According to recent statistics from comScore, in the US during September, over 50% of Facebook’s and Twitter’s unique users logged on via their mobile device! more»
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Twitter’s revenue from mobile advertising was higher than that of its website on many days in the last quarter, its CEO has revealed.
Dick Costolo made the announcement earlier this month at a conference in San Francisco, telling reporters Twitter is “borne of mobile”. more»
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Twitter has announced the introduction of sponsored tweets into the timelines of mobile users for the first time.
Users who access Twitter via an Android or iPhone app will begin to see promoted tweets in their feed, on top of the pre-existing promoted trending topics. more»
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GyPSii, the Netherlands based location enabled social media platform, has announced the launch of a new application that integrates its location based technology with Twitter.
The application, named Tweetsii, enables users to geo-tag their Twitter tweets, add pictures/videos and recommend places to their contacts.
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This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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IBM Uses Location, Twitter, And Augmented Reality To Create Amazing Fan Experience #mobiad " > Tweet |
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The UK branch of furniture giant Habitat has received much criticism and has had to apologize for their inappropriate advertising use of social media site Twitter.
In an effort to increase the number of readers of their messages, the company had attached “hashtags” that were related to popular topics such as #iphone or popular events such as #iranelection (this happened just after the disputed election in Iran).
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