World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated with special national colors, and are interactive so that fans around the world can connect over the “Copa del Mundo”. more»

Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.

So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.

This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»

FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.

This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. more»

With Euro 2012 just recently finished, O2 Media has released some information about how football fans stayed in touch with the championships via their mobile device.

They found that a huge percentage of fans relied on their mobile in some manner to follow the matches, even to the point of watching a live match on the phone.
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Seven British football clubs have launched Bluetooth marketing drives in and around their home stadiums during matches. The service will be run by Bluepod Media who will be allowed to create and distribute branded content to the spectators. more»