But every once in awhile we see a campaign that reminds us that in fact, marketing is all about engaging people at an emotional level - this is what really counts.
Take a look at this campaign that was put together to help drive donations for the Anzac Appeal in Australia this year.
The WSYA selects and promotes outstanding mobile and new media projects from young people that have the potential to change the world through technology.
This can be a great opportunity for someone in your young network, pass the information to them!
They are working together for the creation and development of a survey app for Oxfam’s field workers that will allow them to conduct surveys, analyze and share data electronically.
The campaign is intended to use the mobile device to allow the Salvation Army to forge relationships with younger donors, with the aim of sustaining these relationships as they grow older.
At MobiAD News, we usually look primarily at the business impact of mobile marketing and mobile services. But there is another trend, perhaps even more important, which is the critical role that mobile can play in reaching the billions of people in emerging regions that are not yet connected via internet.
This week Ferhan and Jim Cook had the pleasure of speaking with Kazi Islam, CEO of Grameenphone IT about the amazing projects they are working on in Bangladesh. In this interview, Kazi talks about his vision of how mobile can be used to address issues such as health and education in emerging nations, as well as the important role that mobile advertising will play.
Kazi will also be a keynote speaker at MLOVE, taking place June 23-25 in Berlin.
1GOAL is bringing together footballers, fans, charities, corporations and individuals to achieve the ambitious aim of education for everyone.
The report shows that in some countries, mobile is already the most popular way for people to donate to a charity.
And in a growing trend, many relief organizations have setup very effective mobile donation systems to help reach a wider set of potential donors and make it easier to help the desperate people of Haiti.