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MobiAD Archives


Winner of Cannes Mobile Lions
Comedy Theater Saved By “Pay-Per-Laugh”
Mobile App

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Every once in awhile we see a mobile-based application that is just so innovative we have to write about it.

And the “Pay-per-Laugh” application from TeatreNeu certainly fits this category.

See how a struggling theater in Spain used iPads and facial (smile) recognition to save their business!
more»


18.09.2014    Tags: , , ,
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Nothing Speaks Louder than Silence
Buying “A Minute of Silence”

anzac2014Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most important for attracting consumers.

But every once in awhile we see a campaign that reminds us that in fact, marketing is all about engaging people at an emotional level – this is what really counts.

Take a look at this campaign that was put together to help drive donations for the Anzac Appeal in Australia this year.
more»


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NIVEA – Protecting children from more than just the sun.

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Nivea has long been established as a brand that stands for protecting people’s skin – on the beach, when skiing, all the time.

This summer in Brazil, Nivea wanted to expand their engagement, particularly with mothers, and particularly related to sun protection products.

The result is one of the most interesting campaigns we’ve seen for quite some time, combining a branded mobile app with a disposable location tag to provide parents with peace of mind at the beach this summer.
more»


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World Cup Fever:
McDonald’s GOL!
A New AR app for World Cup 2014

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Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalize on the fans’ enthusiasm.

The biggest sporting event of 2014 is undoubtedly the World Cup in Brazil, and McDonald’s has launched a new campaign using augmented reality to engage fans while they are eating. more»


26.05.2014    Tags: , , ,
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EA Sports runs leading edge mobile campaign to launch FIFA 14

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FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.

This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. more»


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At last, the killer app for NFC: Free Beer!

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Over the past 10 years there have been volumes written about the potential of using NFC for mobile payments. But no matter how much support from banks, card schemes, and mobile operators, NFC payments has had a very slow uptake.

But NFC can be used for many purposes other than payments.

Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.

Perhaps this is where NFC will finally be successful!
more»


20.09.2013    Tags: , ,
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Customizing a bottle of Scotch:
A Father’s Day message from Diageo

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The best advertising campaigns are often those that help people communicate their true feelings and emotions.

This mobile campaign from Diageo, which ran in Brazil, does just that. And although its not overly complex or hi-tech, it certainly adds a bit of fun and helped people express what they really feel on Father’s Day.

And according to Diageo, they learned several key lessons from running this campaign.
more»


07.08.2013    Tags: , , ,
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A Mobile QR Campaign That Makes People Undress In Public

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We are always looking for innovative new mobile marketing campaigns to share on MobiAD News – campaigns that manage to engage consumers in unique ways to build a brand or drive sales.

Americanino is a Chilean apparel brand that put together a truly unique “Pop-Up” campaign based on an outdoor QR code. Their “Hypnotize” campaign convinced young Chileans to take their clothes off in public to win new fashion items! more»


18.12.2012    Tags: , , ,
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“I’d Like To Buy The World A Coke”
Google & Coke Team Up For Award Winning Mobile Campaign

buycoke_topimage_200×238.jpgWouldn’t it be great to take some of the best advertising campaigns from the past, and bring them into the 21st century world of mobile?

This is exactly what Google and Coke have done. They teamed up to re-interpret one of the most iconic ad campaigns of all time, with some of the most creative use of mobile technology that we have seen.

The results worked so well that the campaign was awarded the first Mobile Grand Prix at the Cannes Lions festival. more»


09.11.2012    Tags: , ,
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Everyone Can Dance!
Using A Mobile App To Sell “Just Dance 3″

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When Ubisoft was preparing to launch their Wii game “Just Dance 3“, one of their key objectives was to broaden the target of the Just Dance series beyond their traditional core customer base of teenage girls.

Widening the audience for the games meant finding a way to market to non-traditional Just Dance fans, and it turned out that using a mobile app was a great way to go! more»


15.10.2012    Tags: , ,
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The Hotter The Day – The Less You Pay!

hotter-the-day_200×289.jpgBudweiser Ice Cold Index

Beer is of course a very popular drink in Ireland, and most people already have a favorite brand of beer that they drink on a regular basis.

So what can a beer brand do to encourage Irish men to try a different beer when they go to the pub?

Budweiser found the answer to this challenge in a very innovate mobile campaign that provided mobile coupons whose value varied according to the local weather! more»


07.06.2012    Tags: , , ,
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Carling’s Mobile Success Story
10 Million Entries To “Be The Coach”

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Part of the beauty of football is that every fan believes they are an expert, and every fan believes they know better than the manager how to run the team. But usually fans do not get a chance to manage a team.

This past summer, Carling Black Label changed all of this, and gave football fans in South Africa the opportunity to “manage” two of the most famous teams in South Africa for one of the biggest matches of the year.

With an easy to use mobile interface, the fans responded by the millions! more»


05.02.2012    Tags: , , ,
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Vicks Uses Innovative Mobile Targeting To Reach Flu Sufferers

googleflutop.jpgWinter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.

When Vicks – a leading provider of cold & flu medicine – rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.

Sound impossible? Read how a special free service from Google helped them accomplish this objective! more»


04.01.2012    Tags: , , ,
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Coke Christmas Campaign Uses White Cans & Mobile To Generate Donations

coke_white_can.jpgFor quite some time, the Coca-Cola company has been supporting environmental causes, including contributions to World Wildlife Foundation (WWF) to help the group protect polar bears and their habitat.

This year, for their Christmas campaign, Coke has begun shipping Coke in an all-white can, and has been encouraging consumers to scan the can to make a contribution to the fund. more»


01.12.2011    Tags: , ,
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Heineken’s “Dual Screen” Mobile Marketing Scores A Goal With Champions League Fans

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One the biggest consumer trends in television these days is the rapid growth of the “Dual Screen” experience. In other words, viewers who use a mobile or a PC at the same time as they watch a normal show on TV to augment the TV experience.

Building on this new consumer trend, global beer brand Heineken has launched what they claim to be the first “dual screen” mobile marketing campaign around the 2011 UEFA Champions League tournament.

Heineken’s Starplayer app is a real-time mobile game that gets fans engaged with the brand and their favorite football team at the same time. more»


06.05.2011    Tags: , , ,
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Navteq Sees Engagement Rates Of Up To 11% For Hyper Local Ads

compass-dollar.gifMapping provider Navteq has released the results of its first hyper local ad campaigns, which saw engagement levels of between 4.49% and 11% on its LocationPoint advertising network.
more»


28.04.2011    Tags: , ,
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Multiplayer Mobile Game Connects Unilever With Consumers In Istanbul

cornetto-big-3.jpgIstanbul is one of the most vibrant cities in Europe, and the Beyoglu district is the heart of the city. What a perfect place to launch an innovative mobile marketing campaign that brings together a brand message of love and fun with leading edge mobile technology.

Last summer, mobile agency Mobilera teamed up with media agency Outeractive to do just that for Unilever’s Cornetto brand, bringing an outdoor audience participation multi-player mobile game to the millions that pass through this neighborhood on a daily basis.

The Cornetto mobile game campaign won the 2011 GSMA Award for “Best Mobile Advertising & Marketing Campaign”! more»


09.02.2011    Tags: , , ,
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Moving from iPhone to iPad:
Gap 1969 Stream Built For iPad’s Big Screen

An endless stream of denim content with the swipe of your finger

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If it is true that the iPad is really just like an iPhone with a larger screen, than innovative brands should be able to combine the interactivity of an iPhone with the graphics of an iPad to come up with a great user experience for marketing.

Now fashion brand Gap has done just that.

In the past Gap has launched iPhone apps to bring GAP fashion to their customers. Now they have teamed with agency AKQA to launch an ambitious iPad application to really take advantage of the beautiful iPad screen. more»


29.10.2010    Tags: , ,
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Corona Sees Strong Results From Interactive iPhone ads

corona-2-bottles.gifGetting access to accurate campaign results information is usually very difficult – most brands prefer to guard this information as a competitive edge.

However, recently Crown Imports (importer of Corona beer), mobile ad network Greystripe and market research firm ComScore have joined together to announce the results of Corona’s recent “Win a Beach Getaway” campaign which ran across Greystripe’s mobile advertising network.

The numbers show the campaign was very effective at increasing in both brand awareness as well as purchase intent.
more»


17.10.2010    Tags: , , ,
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IRON MAN Returns
With Mobile Augmented Reality

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One of this summer’s biggest box office cinema hits is Iron Man 2 – the story about a billionaire technical genius who fights crime as the armored superhero Iron Man. Given the high-tech nature of the film, it was a natural promotional fit for launching a new, premium mobile phone, and not surprisingly, augmented reality was the technology chosen.

In this article we see how LG Mobile Phones teamed up with Marvel Comics, Paramount Pictures, and Total Immersion to execute a campaign utilizing both mobile-based and PC-based AR. more»


14.07.2010    Tags: , ,
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Interactive Beauty App
Builds Brand Loyalty For Lancome

lancome_face.jpgFew things are as personal for women as the beauty products they use. And so marketing for make-up companies is all about establishing a personal connection between the brand and the consumer.

To help build this relationship, leading French cosmetics company Lancôme used both an iPhone app as well as social media to launch “Declare Indigo“, the new fall line of make-up by Aaron de Mey, Lancôme’s Creative Director of Make-up.

The iPhone app lets women try out the new color combinations, get make-up tips from Lancôme experts, and even share their creations with their friends! more»


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Prius iPhone Campaign
Combining “WAP & App” To Drive Consumer Engagement

main_menu.jpgWhen Toyota realized that a very large portion of the traffic to their WAP site came from iPhone users, they decided that for the launch of the new 3rd generation 2010 Prius, they would do something special for that group.

So a few months ago Toyota launched a special version of their mobile site that was optimized for the iPhone.

And now, Toyota has released The Prius Experience App, a free iPhone app that uses the unique features of the iPhone to engage with individual consumers, and also connects the consumer to a large billboard display in New York’s Times Square! more»


30.10.2009    Tags: , ,
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VW Launches New Mobile Website For Smartphone Owners

vw_logo2.gifVolkswagen USA has launched a new mobile website, optimized for smartphone consumers.

The new site gives customers all of the important information about VW, but tailored in a way that works best for mobile. The result is a mobile service that takes advantage of new mobile capabilities to let customers find what they need, when they need it. more»


14.10.2009    Tags: , ,
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Mobile Apps Score At Wimbledon
IBM Uses Location, Twitter, And Augmented Reality
To Create Amazing Fan Experience

wimbledon_logo2.jpgFor those of you lucky enough to have attended a Grand Slam tennis championship at Wimbledon, you’ll know that it is a wonderful, though sometimes confusing experience.

This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
more»


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Verizon Brings Teen Public Service Campaign To “Three-Screens”

thatsnotcool.gifDue to the rapid spread of new communication technologies, today’s teenagers are facing unique challenges in determining what’s acceptable in personal relationships and what’s not.

Verizon has linked up with the Ad Council to bring a public service campaign to teens in the US. The campaign is called “That’s Not Cool”, and is aimed a helping teens recognize and deal with “digital dating abuse”. more»


20.09.2009    Tags: , ,
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Adidas Campaign Links Runners With Friends & Family For London Marathon

adidas_running_girl.jpgAdidas knows a lot about athletes – not only professionals but also serious amateurs such as weekend marathoners.

And one thing Adidas has found through research is that marathon runners don’t achieve their goals alone – it requires a lot of support from family and friends to make their personal dreams a reality.

To promote their their sponsorship of the 2009 London Marathon, Adidas decided to use mobile technology to help the runners and spectators stay connected during the race, by providing the Mobile Marathon Tracker, and Personalized Runner Messages. more»


06.09.2009    Tags: , , ,
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Turkcell Trials New Mobile Ad Service

myscreen1.jpgTurkcell, one of the world’s leading operators in the area of mobile advertising, has announced the successful trial of a new advertising service. TiklaKazan shows rich media ads at the end of each phone call, and provides free airminutes and coupons to subscribers. more»


29.08.2009    Tags: ,
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IKEA Uses Mobile Augmented Reality To Engage Shoppers’ Imagination

ikea_lamp167×260.gifEarlier in 2009 IKEA launched a new line of furniture, IKEA PS, whose objective was to stretch the idea of design, to think about empowering people, and to minimize the impact on the world.

With such unusual designs, IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.

The Portable Interior Planner application gives customers the ability to see exactly how the new designs will look in their home, without the need to actually move any furniture! more»


17.08.2009    Tags: , ,
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NIKE PHOTOiD
Using Color To Connect With Customers

nike_4shoes.gifIt has been just a year since Nike launched their PHOTOiD campaign. This campaign allowed consumers to use their mobile phones to choose colors they liked from the world around them, and have these colors incorporated into a customized pair of Nike running shoes.

This was one of the first campaigns to exploit visual interactivity to engage consumers, and although the campaign is no longer active, it is still a great example of creative use of innovation for marketing. more»


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Meffy Award Winners Announced

meffys09.gifAt the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy competition were announced.

This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, highlighting the growing international flavor of the awards. more»


24.06.2009    Tags: , , ,
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Very Cool Marketing: Snowing Billboards In Oslo

oslo_skiing.gifTryvann Winter Park is a ski resort which is located just 15 minutes from the center of Norway’s capital city, Oslo. Even though they are very near, oftentimes there will be no snow in Oslo while at the resort the ski conditions are perfect.

So the problem is – how to convince Oslo residents that it’s a good day for skiing?

Advertising agency TBWA came up with a very innovative campaign which uses special snow-storm billboards in Oslo which are triggered by sms messages from the resort. more»


29.03.2009    Tags: ,
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Universal Pictures Uses iPhone “Interactive Movie Trailer” To Launch New Film

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For the launch of their new horror film “The Unborn”, Universal Pictures has turned to mobile as a great way to communicate with their target audience, and to provide them with entertaining content they can enjoy no matter where they go. more»


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The Terminator: A Killer Campaign Using Mobile Location

terminator_lena.gifLast year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. more»


11.02.2009    Tags: , ,
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Unilever’s AXE Reveals Effectiveness Of iPhone “Flash” Ad

axe_determinator.gifAd network Greystripe has released very encouraging metrics about the effectiveness of a new ad campaign for Unilever’s AXE products, including a 15% lift in intent to purchase.

The campaign utilizes new Greystripe technology that translates Flash applications into formats that can run on the iPhone. more»


11.02.2009    Tags: , ,
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Mobile Applications:
The Next Big Thing In Mobile Marketing?

apps_grid.gifOver the past several months, a new phenomenon has been sweeping the world of mobile advertising and marketing. In addition to traditional banners, text links, and videos, Mobile Applications have won a major place in the hearts of brands and agencies alike.

In this article we’ll take a look at what is a “mobile app”, why they are so popular for advertising and marketing, what has caused their sudden popularity, plus we’ll look at several interesting examples from leading brands. more»


06.01.2009    Tags: ,
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Mobile Applications:
Three Great Examples

apps_examples.gifIn the course of writing up our recent article on Mobile Applications: The Next Big Thing In Mobile Marketing?, we saw a lot of examples of mobile apps.

We thought it would be a good idea to share a number of these with you to give an idea of the wide range of marketing approaches that companies are taking.

So here is some information on a few mobile apps that we think you will find interesting. more»


06.01.2009    Tags: ,
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House of Fraser
Relaunching retail stores

blyk_fraser_short.gifHouse of Fraser is a leading clothing store, who wanted to “re-launch” a number of their retail stores around the UK. To do this, they ran a campaign on the youth-oriented Blyk mobile network.


(from our recent interview with Shaun Gregory, CEO of Blyk UK.) more»


22.12.2008    Tags: , ,
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Department of Children
Survey: “What do teenagers do with their free time?”

blyk_teens.gifThe Department for Children, Schools, and Families in the UK wanted to understand better how teenagers felt about free time activities. This group is normally very difficult to communicate with, so the Department tried the innovative approach of running a survey on the Blyk mobile network which focuses on youth, and has recently launched a market research product.

(From our recent interview with Shaun Gregory, CEO of Blyk UK.) more»


22.12.2008    Tags: , ,
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Dizzee Rascal
Driving record sales through dialogue

blyk_dizzee_short.gifDizzee Rascal (a hip hop MC from UK) was launching a new single, “Dance wiv me”, and he wanted help to get to number one in the UK charts. So he ran a targeted campaign on Blyk.

From our recent interview with Shaun Gregory, CEO of Blyk UK. more»


08.12.2008    Tags: , ,
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New BMW Campaign Utilizes Mobile Image Recognition

bmw3.gifBMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»


07.12.2008    Tags: , ,
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MMA Announces 2008 Award Finalists

mma_logo.gifThe Mobile Marketing Association (MMA) has announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards. The awards honor the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. See the complete list. more»


11.11.2008    Tags: , ,
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Mobile Adver-Gaming Helps PUMA Connect With Consumers During Shanghai F1 Race

puma_shoecar.gifPUMA, one of the world’s leading sporting footwear company, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.  It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. more»


10.11.2008    Tags: , ,
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Creating Passion and Involvement With Mobile: A Japanese Showcase

habanero_title2.gifThe “World’s Worst War” is a mobile campaign that ran in Japan to launch a line of spicy new snack foods. It is one of the best examples of a mobile campaign that truly engaged its audience to build a brand. It is fun, it had interesting characters, and a great viral element.

This campaign began almost a year ago, and you may have heard about at a conference, from a colleague, or seen it in an awards list. But it’s worth looking in a bit more detail to see how the campaign ran and to understand just how engaged a customer base can be. more»


29.10.2008    Tags: , , ,
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Political Polling Goes Mobile

democrat_republican.gifMobile advertising and search company JumpTap has partnered with polling experts Zogby International to run a mobile based political survey in the U.S. ahead of the presidential election on November 4th. Mobile represents a new channel for polling, perhaps giving access voters who are otherwise hard to reach. more»


17.10.2008    Tags: ,
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Coke Creates “Silver Room” For Female Consumers

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Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. more»


01.10.2008    Tags: , , ,
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Penguin Uses Mobile To Promote Teen Novel

penguin_150×200.gifPenguin Books is one of the best known book companies in the world. Nick Hornby is a bestselling author with several novels that have been made successfully into films, including About A Boy, Fever Pitch and High Fidelity.

When Penguin launched Hornby’s latest novel SLAM – his first to be directed at a teenagers – they decided to reach this audience by using a very innovative mobile campaign that involved downloadable audio, celebrity voices, and the Blyk mobile network. more»


27.08.2008    Tags: ,
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Brylcreem Reaches Youth Market with Mobile Ads on Blyk

brylcreem200×200.gifBrylcreem has been making mens hair products for over 75 years. When they launched their new “b:” range of hair products aimed at today’s young male population, they decided to run a mobile advertising campaign on the Blyk network.

See the campaign, and read about the customer response. more»


16.06.2008    Tags: ,
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D&AD Awards Recognize Mobile!

dandad.gifThe Annual D&AD (British Design and Art Direction) awards have seen a record number of top prizes being given out. It was also the first time that mobile marketing was recognized. See the winning campaigns! more»


13.06.2008    Tags:
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Jaguar Uses Mobile To Launch New XF Sedan

jaguar2.gifWhen car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.
Read about the results! more»


29.05.2008    Tags: , ,
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NHL Team Uses Mobile to Reach Student Fans

nhl-logo.jpgNational Hockey League team the Pittsburgh Penguins have had great success in connecting with its student fan base using its text-messaging program. It all started in 2006 when in order to fill empty seats, they decided to text local students with offers of severely discounted tickets. more»


07.05.2008    Tags: ,
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