Every once in awhile we see a mobile-based application that is just so innovative we have to write about it.

And the “Pay-per-Laugh” application from TeatreNeu certainly fits this category.

See how a struggling theater in Spain used iPads and facial (smile) recognition to save their business!
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Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most important for attracting consumers.

But every once in awhile we see a campaign that reminds us that in fact, marketing is all about engaging people at an emotional level – this is what really counts.

Take a look at this campaign that was put together to help drive donations for the Anzac Appeal in Australia this year.
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This summer in Brazil, Nivea wanted to expand their engagement, particularly with mothers, and particularly related to sun protection products.

The result is one of the most interesting campaigns we’ve seen for quite some time, combining a branded mobile app with a disposable location tag to provide parents with peace of mind at the beach this summer.
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Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalize on the fans’ enthusiasm.

The biggest sporting event of 2014 is undoubtedly the World Cup in Brazil, and McDonald’s has launched a new campaign using augmented reality to engage fans while they are eating. more»

FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.

This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. more»

But NFC can be used for many purposes other than payments.

Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.

Perhaps this is where NFC will finally be successful!
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This mobile campaign from Diageo, which ran in Brazil, does just that. And although its not overly complex or hi-tech, it certainly adds a bit of fun and helped people express what they really feel on Father’s Day.

And according to Diageo, they learned several key lessons from running this campaign.
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We are always looking for innovative new mobile marketing campaigns to share on MobiAD News – campaigns that manage to engage consumers in unique ways to build a brand or drive sales.

Americanino is a Chilean apparel brand that put together a truly unique “Pop-Up” campaign based on an outdoor QR code. Their “Hypnotize” campaign convinced young Chileans to take their clothes off in public to win new fashion items! more»

Wouldn’t it be great to take some of the best advertising campaigns from the past, and bring them into the 21st century world of mobile?

This is exactly what Google and Coke have done. They teamed up to re-interpret one of the most iconic ad campaigns of all time, with some of the most creative use of mobile technology that we have seen.

The results worked so well that the campaign was awarded the first Mobile Grand Prix at the Cannes Lions festival. more»

When Ubisoft was preparing to launch their Wii game “Just Dance 3“, one of their key objectives was to broaden the target of the Just Dance series beyond their traditional core customer base of teenage girls.

Widening the audience for the games meant finding a way to market to non-traditional Just Dance fans, and it turned out that using a mobile app was a great way to go! more»

Budweiser Ice Cold Index

Beer is of course a very popular drink in Ireland, and most people already have a favorite brand of beer that they drink on a regular basis.

So what can a beer brand do to encourage Irish men to try a different beer when they go to the pub?

Budweiser found the answer to this challenge in a very innovate mobile campaign that provided mobile coupons whose value varied according to the local weather! more»

Part of the beauty of football is that every fan believes they are an expert, and every fan believes they know better than the manager how to run the team. But usually fans do not get a chance to manage a team.

This past summer, Carling Black Label changed all of this, and gave football fans in South Africa the opportunity to “manage” two of the most famous teams in South Africa for one of the biggest matches of the year.

With an easy to use mobile interface, the fans responded by the millions! more»

Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.

When Vicks – a leading provider of cold & flu medicine – rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.

Sound impossible? Read how a special free service from Google helped them accomplish this objective! more»

For quite some time, the Coca-Cola company has been supporting environmental causes, including contributions to World Wildlife Foundation (WWF) to help the group protect polar bears and their habitat.

This year, for their Christmas campaign, Coke has begun shipping Coke in an all-white can, and has been encouraging consumers to scan the can to make a contribution to the fund. more»

One the biggest consumer trends in television these days is the rapid growth of the “Dual Screen” experience. In other words, viewers who use a mobile or a PC at the same time as they watch a normal show on TV to augment the TV experience.

Building on this new consumer trend, global beer brand Heineken has launched what they claim to be the first “dual screen” mobile marketing campaign around the 2011 UEFA Champions League tournament.

Heineken’s Starplayer app is a real-time mobile game that gets fans engaged with the brand and their favorite football team at the same time. more»

Mapping provider Navteq has released the results of its first hyper local ad campaigns, which saw engagement levels of between 4.49% and 11% on its LocationPoint advertising network.
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Istanbul is one of the most vibrant cities in Europe, and the Beyoglu district is the heart of the city. What a perfect place to launch an innovative mobile marketing campaign that brings together a brand message of love and fun with leading edge mobile technology.

Last summer, mobile agency Mobilera teamed up with media agency Outeractive to do just that for Unilever’s Cornetto brand, bringing an outdoor audience participation multi-player mobile game to the millions that pass through this neighborhood on a daily basis.

The Cornetto mobile game campaign won the 2011 GSMA Award for “Best Mobile Advertising & Marketing Campaign”! more»

An endless stream of denim content with the swipe of your finger

If it is true that the iPad is really just like an iPhone with a larger screen, than innovative brands should be able to combine the interactivity of an iPhone with the graphics of an iPad to come up with a great user experience for marketing.

Now fashion brand Gap has done just that.

In the past Gap has launched iPhone apps to bring GAP fashion to their customers. Now they have teamed with agency AKQA to launch an ambitious iPad application to really take advantage of the beautiful iPad screen. more»

Getting access to accurate campaign results information is usually very difficult – most brands prefer to guard this information as a competitive edge.

However, recently Crown Imports (importer of Corona beer), mobile ad network Greystripe and market research firm ComScore have joined together to announce the results of Corona’s recent “Win a Beach Getaway” campaign which ran across Greystripe’s mobile advertising network.

The numbers show the campaign was very effective at increasing in both brand awareness as well as purchase intent.
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One of this summer’s biggest box office cinema hits is Iron Man 2 – the story about a billionaire technical genius who fights crime as the armored superhero Iron Man. Given the high-tech nature of the film, it was a natural promotional fit for launching a new, premium mobile phone, and not surprisingly, augmented reality was the technology chosen.

In this article we see how LG Mobile Phones teamed up with Marvel Comics, Paramount Pictures, and Total Immersion to execute a campaign utilizing both mobile-based and PC-based AR. more»

Few things are as personal for women as the beauty products they use. And so marketing for make-up companies is all about establishing a personal connection between the brand and the consumer.

To help build this relationship, leading French cosmetics company Lancôme used both an iPhone app as well as social media to launch “Declare Indigo“, the new fall line of make-up by Aaron de Mey, Lancôme’s Creative Director of Make-up.

The iPhone app lets women try out the new color combinations, get make-up tips from Lancôme experts, and even share their creations with their friends! more»

When Toyota realized that a very large portion of the traffic to their WAP site came from iPhone users, they decided that for the launch of the new 3rd generation 2010 Prius, they would do something special for that group.

So a few months ago Toyota launched a special version of their mobile site that was optimized for the iPhone.

And now, Toyota has released The Prius Experience App, a free iPhone app that uses the unique features of the iPhone to engage with individual consumers, and also connects the consumer to a large billboard display in New York’s Times Square! more»

Volkswagen USA has launched a new mobile website, optimized for smartphone consumers.

The new site gives customers all of the important information about VW, but tailored in a way that works best for mobile. The result is a mobile service that takes advantage of new mobile capabilities to let customers find what they need, when they need it. more»

For those of you lucky enough to have attended a Grand Slam tennis championship at Wimbledon, you’ll know that it is a wonderful, though sometimes confusing experience.

This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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Due to the rapid spread of new communication technologies, today’s teenagers are facing unique challenges in determining what’s acceptable in personal relationships and what’s not.

Verizon has linked up with the Ad Council to bring a public service campaign to teens in the US. The campaign is called “That’s Not Cool”, and is aimed a helping teens recognize and deal with “digital dating abuse”. more»

Adidas knows a lot about athletes – not only professionals but also serious amateurs such as weekend marathoners.

And one thing Adidas has found through research is that marathon runners don’t achieve their goals alone – it requires a lot of support from family and friends to make their personal dreams a reality.

To promote their their sponsorship of the 2009 London Marathon, Adidas decided to use mobile technology to help the runners and spectators stay connected during the race, by providing the Mobile Marathon Tracker, and Personalized Runner Messages. more»

Turkcell, one of the world’s leading operators in the area of mobile advertising, has announced the successful trial of a new advertising service. TiklaKazan shows rich media ads at the end of each phone call, and provides free airminutes and coupons to subscribers. more»

Earlier in 2009 IKEA launched a new line of furniture, IKEA PS, whose objective was to stretch the idea of design, to think about empowering people, and to minimize the impact on the world.

With such unusual designs, IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.

The Portable Interior Planner application gives customers the ability to see exactly how the new designs will look in their home, without the need to actually move any furniture! more»

It has been just a year since Nike launched their PHOTOiD campaign. This campaign allowed consumers to use their mobile phones to choose colors they liked from the world around them, and have these colors incorporated into a customized pair of Nike running shoes.

This was one of the first campaigns to exploit visual interactivity to engage consumers, and although the campaign is no longer active, it is still a great example of creative use of innovation for marketing. more»

At the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy competition were announced.

This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, highlighting the growing international flavor of the awards. more»

Tryvann Winter Park is a ski resort which is located just 15 minutes from the center of Norway’s capital city, Oslo. Even though they are very near, oftentimes there will be no snow in Oslo while at the resort the ski conditions are perfect.

So the problem is – how to convince Oslo residents that it’s a good day for skiing?

Advertising agency TBWA came up with a very innovative campaign which uses special snow-storm billboards in Oslo which are triggered by sms messages from the resort. more»

For the launch of their new horror film “The Unborn”, Universal Pictures has turned to mobile as a great way to communicate with their target audience, and to provide them with entertaining content they can enjoy no matter where they go. more»

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. more»

Ad network Greystripe has released very encouraging metrics about the effectiveness of a new ad campaign for Unilever’s AXE products, including a 15% lift in intent to purchase.

The campaign utilizes new Greystripe technology that translates Flash applications into formats that can run on the iPhone. more»

Over the past several months, a new phenomenon has been sweeping the world of mobile advertising and marketing. In addition to traditional banners, text links, and videos, Mobile Applications have won a major place in the hearts of brands and agencies alike.

In this article we’ll take a look at what is a “mobile app”, why they are so popular for advertising and marketing, what has caused their sudden popularity, plus we’ll look at several interesting examples from leading brands. more»

In the course of writing up our recent article on Mobile Applications: The Next Big Thing In Mobile Marketing?, we saw a lot of examples of mobile apps.

We thought it would be a good idea to share a number of these with you to give an idea of the wide range of marketing approaches that companies are taking.

So here is some information on a few mobile apps that we think you will find interesting. more»

House of Fraser is a leading clothing store, who wanted to “re-launch” a number of their retail stores around the UK. To do this, they ran a campaign on the youth-oriented Blyk mobile network.


(from our recent interview with Shaun Gregory, CEO of Blyk UK.) more»

The Department for Children, Schools, and Families in the UK wanted to understand better how teenagers felt about free time activities. This group is normally very difficult to communicate with, so the Department tried the innovative approach of running a survey on the Blyk mobile network which focuses on youth, and has recently launched a market research product.

(From our recent interview with Shaun Gregory, CEO of Blyk UK.) more»

Dizzee Rascal (a hip hop MC from UK) was launching a new single, “Dance wiv me”, and he wanted help to get to number one in the UK charts. So he ran a targeted campaign on Blyk.

From our recent interview with Shaun Gregory, CEO of Blyk UK. more»

BMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»

The Mobile Marketing Association (MMA) has announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards. The awards honor the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. See the complete list. more»

PUMA, one of the world’s leading sporting footwear company, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.  It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. more»

The “World’s Worst War” is a mobile campaign that ran in Japan to launch a line of spicy new snack foods. It is one of the best examples of a mobile campaign that truly engaged its audience to build a brand. It is fun, it had interesting characters, and a great viral element.

This campaign began almost a year ago, and you may have heard about at a conference, from a colleague, or seen it in an awards list. But it’s worth looking in a bit more detail to see how the campaign ran and to understand just how engaged a customer base can be. more»

Mobile advertising and search company JumpTap has partnered with polling experts Zogby International to run a mobile based political survey in the U.S. ahead of the presidential election on November 4th. Mobile represents a new channel for polling, perhaps giving access voters who are otherwise hard to reach. more»

Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. There are many resources like bridge can provide you more information. more»

Penguin Books is one of the best known book companies in the world. Nick Hornby is a bestselling author with several novels that have been made successfully into films, including About A Boy, Fever Pitch and High Fidelity.

When Penguin launched Hornby’s latest novel SLAM – his first to be directed at a teenagers – they decided to reach this audience by using a very innovative mobile campaign that involved downloadable audio, celebrity voices, and the Blyk mobile network. more»

Brylcreem has been making mens hair products for over 75 years. When they launched their new “b:” range of hair products aimed at today’s young male population, they decided to run a mobile advertising campaign on the Blyk network.

See the campaign, and read about the customer response. more»

The Annual D&AD (British Design and Art Direction) awards have seen a record number of top prizes being given out. It was also the first time that mobile marketing was recognized. See the winning campaigns! more»

When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.
Read about the results! more»

National Hockey League team the Pittsburgh Penguins have had great success in connecting with its student fan base using its text-messaging program. It all started in 2006 when in order to fill empty seats, they decided to text local students with offers of severely discounted tickets. more»