The Annual D&AD (British Design and Art Direction) awards have seen a record number of top prizes being given out. It was also the first time that mobile marketing was recognized. See the winning campaigns!

The mobile marketing campaigns recognized in this year’s awards were:

Title: Lynx ‘Get in There’ Mobile Tools
Agency: BBH
Client: Unilever
(“Yellow Pencil” award)


Title: World’s Worst War
Agency: Hakuhodo
Client: Tohato
(“Yellow Pencil” award)


Title: NZ Army Bluetooth
Agency: Saatchi & Saatchi NZ
Client: NZ Army
(nominee)


Title: Smirnoff.mobi
Agency: AKQA Mobile
Client: Smirnoff
(nominee)


Title: Get The Message
Agency: glue London
Client: Royal Navy
(nominee)


Related articles:
• MobiAD’s coverage of the Smirnoff.mobi campaign click

• MobiAD interview with Dan Rosen, Head of AKQA Mobile click