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At MobiAD News, we usually look primarily at the business impact of mobile marketing and mobile services. But there is another trend, perhaps even more important, which is the critical role that mobile can play in reaching the billions of people in emerging regions that are not yet connected via internet.
This week Ferhan and Jim Cook had the pleasure of speaking with Kazi Islam, CEO of Grameenphone IT about the amazing projects they are working on in Bangladesh. In this interview, Kazi talks about his vision of how mobile can be used to address issues such as health and education in emerging nations, as well as the important role that mobile advertising will play.
Kazi will also be a keynote speaker at MLOVE, taking place June 23-25 in Berlin.
Interview with Xavier Perret Orange is one of the leading mobile operator groups in the world, and over the past several years they have been very active in the area of mobile advertising and marketing.
We recently met with Xavier Perret, VP of Advertising Solutions at Orange, who talked about Orange's mobile advertising strategy and explained how their fundamental approach is based on segmentation-segmentation-segmentation.
InMobi is one of the world's largest and fastest growing global mobile ad networks.
The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.
Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi's 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market.
Vodafone was one of the first major mobile operators to commit serious resources to mobile advertising.
The industry has grown and changed a lot since then, and Vodafone’s strategy has also evolved, culminating with some major announcements recently about applications, network services, and Vodafone 360.
We took the opportunity of these announcements to visit Vodafone's new offices in London to get some further detail on these plans as well as an update on Vodafone’s overall strategy towards mobile advertising and marketing.
Today Blyk and Orange UK announced a partnership that marks the end of Blyk's initial operations as an MVNO, but perhaps is the beginning of a more scalable, sustainable, long-term strategy.
At the end of August, Blyk will be closing down its MVNO operations in the UK, and focusing instead on a partnership with Orange. We had a chance to speak with Pekka Ala-Pietilä, CEO and co-founder of Blyk, and Marc Overton, VP of Wholesale, Business Development & Partnerships at Orange about the details and the strategy behind this major announcement.
Have you ever wished that you could really understand how people used the internet today, how they interact with various media, and what impact the trends we see today will have in the future?
For the past 15 years, the Center for the Digital Future at USC has been studying exactly these issues. In this interview, we talk with Jeffrey Cole, Director of the Center on a range of topics, including the evolving media habits of teenagers and the emerging "new rules" for advertising and marketing.
The Fox Mobile Group is part of News Corporation, one of the largest media companies in the world. News Corp owns such well know assets as 20th Century Fox film, FOX TV broadcasting, National Geographic cable channel, part of B Sky B and Sky Italia, newspapers such as The Times and The Sun in the UK, The Wall Street Journal, and social networking site MySpace.
With such a wealth and diversity of media assets, understanding how to monetize them in new channels such as mobile is very important. In this interview, we talk with Mauro Montanaro, CEO of Fox Mobile Group about branded content, mobile advertising, and how Fox is setup to take advantage of this emerging distribution channel.
The Turkish mobile market is one of the most dynamic in the world: a population of over 70 million with mobile penetration growing from 52% in 2005 to 100% today.
Turkcell is the largest mobile operator in Turkey, with 37 million subs. They have been very innovative in the area of mobile advertising and marketing, with their "Tone and Win" service winning this year's GSMA award for "Best Mobile Advertising Service".
In this interview, Chief Value Added Services Officer Cenk Serdar talks about the Turkish market and why Turkcell has put mobile marketing at the center of their business.
Social Networks are rapidly becoming one of the major destinations for mobile and online internet browsing, and a big question today is will the social networks be able to monetize their traffic.
BuzzCity is an interesting combination: it runs one of the largest social networks (mygamma), but it also has a very large mobile ad network for revenue generation.
KF Lai is the founder and CEO of BuzzCity. In this interview, he gives some insight into the synergies he has found from running both a social network and an ad network.
Interactive furniture?
Mobile phone dart games?
3D Television ads?
Interactive floor projectors?
The Ogilvy Digital Innovation Lab in London has them all.
If you are interested in exploring some of the ways that brands will communicate and engage their customers in the future, this is a good place to start. We had the chance recently to visit the Ogilvy Digital Innovation Lab in London to see some of this future.
Blyk launched their youth-oriented, ad-funded MVNO into the UK market just over a year ago with much fanfare. Since then it has generated a lot of discussion in the industry about the viability and potential success of the "Blyk Model".
As a year has now passed, we took the opportunity to talk with Shaun Gregory, CEO of Blyk UK, to hear about their first year of operation, what they've learned, and to get some insight into the new products that Blyk is working on.
For most companies, the centerpiece of their mobile advertising strategy will be a mobile internet site. And before brands will invest the kind of money that is being spent on online, it's clear that good systems will need to be in place to measure the effectiveness of these mobile investments.
Mobile Analytics is the art and science of understanding as much as possible about the visitors to a mobile site. Analytics is very well developed for online sites, but has been slower to develop for the mobile internet.
In this interview, we talk with Ray Anderson, founder and CEO of Bango. He talks about the current state of mobile analytics, what factors have held it back, and how earlier work in setting up a mobile payments system is now enabling Bango to address the mobile analytics issue.
In 2001 Alexandre Mars created Phonevalley to provide advertisers with engaging mobile marketing solutions. In 2007, he sold Phonevalley to Publicis, one of the world's largest advertising groups.
Publicis has historically been very aggressive in the digital space (18% of Publicis Group revenues are from digital compared to the average 7% for holding agencies), and they are now moving seriously into mobile.
In this interview, Alexandre talks about current trends he sees in mobile advertising, his favorite mobile campaign, and what developments he sees coming in the near future.
BMW is one of the world’s most recognizable brands, and is very actively engaged with mobile marketing. In the first part of this article, we interviewed Marc Mielau, Innovation Manager for Mobile Marketing at BMW. He explained the workings of BMW’s Marketing Innovation Department, and talked about the Mobile Marketing Circle which coordinates across departments.
In this second part of the interview, Marc shows us some of the mobile marketing campaigns that BMW has run recently, and takes a look at where he sees the future going.
BMW is one of the world's most recognizable brands. As part of their on-going effort to build stronger connections with consumers, BMW has established a Marketing Innovation Department, which, among other things, has responsibility for developing mobile advertising and marketing.Marc Mielau is the Innovation Manager for Mobile Marketing at BMW. In this two-part interview Marc explains how a major brand like BMW with a large complex organization can effectively address new opportunities such as mobile advertising and marketing, and he shares several of the very interesting campaigns that BMW has run.
Getting something for free is always attractive for consumers, and it is the driver behind many of the ad-funded models we're seeing these days. 
One company that we've always liked to follow is Mobile Content Networks (MCN), who have a completely different approach to search from all the others. 
I had the pleasure of talking with Ogilvy's Rory Sutherland in his London office the other day. Rory is the Executive Creative Director and Vice-Chairman, OgilvyOne London as well as the Vice-Chairman, Ogilvy Group UK. 
CBS Corporation is one of the world's largest media companies, incorporating such well known media brands as CBS TV Network, CW, Showtime, Simon & Schuster and CBS Radio. CBS Mobile, a division of CBS Interactive Inc., is one of the world's largest mobile media companies.
An interview with Pascal Thomas, mobile visionary and VP of Orange NExT (the mobile media division of France Telecom Orange)
The mobile market in South Africa is a challenging environment for mobile advertising, but also ripe with opportunity. Vodacom, the largest operator in South Africa, has very quickly established a very successful mobile advertising business. Read this in-depth discussion with Rick Joubert, head of mobile advertising & social media at Vodacom, and download a presentation from him "5 Principles for Mobile Operators, Some advice from an early mover".
Founded in 2000 in New Zealand, the Hyperfactory has become one of the world's leading mobile-focused agencies. In the past year, the Hyperfactory has won a Clio, awards at the MMA, the Asia Pacific Digital Media Awards, Best in Show at the OMMAs, and was part of 5 campaigns that won at Cannes Lions.
Henry Stevens is responsible for mobile advertising within the GSM Association. MobiAD News had a chance for an in-depth interview with Henry about the background and details of this new initiative.
Ogilvy is one of the world's leading advertising agencies, running successful campaigns for leading brands around the world. At the Informa Mobile Advertising conference we had a chance to interview Maria Mandel about how Ogilvy is bringing mobile marketing to these clients, what the clients are saying, and what she sees are the key opportunities in this emerging area.
"Measurement" and "Metrics" are topics that agencies and advertisers discuss frequently, and are often cited as key requirements for the growth of mobile advertising. M:Metrics is a company that is completely focused on this area. In this interview, we speak to Paul Goode, VP of New Products to understand what these services are, what information is available, and what are some of the key trends he sees.
JumpTap is one of the leaders in mobile search and advertising. Their operator-branded solution is commercially deployed on 9 mobile operators in North America and Europe. In this interview, JumpTap CEO Dan Olschwang explains the JumpTap approach to search, and how they provide advertisers with some of the most advanced targeting and profiling capabilities available today.
Interview: Dan Rosen
Blyk - the first completely ad-supported MVNO - launched this week in the UK market There has been a lot of controversy about Blyk's innovative business model - providing free SMS messages and voice minutes in return for watching ads. Blyk services will be limited to their target 16 to 24 year old demographic, and they plan to recruit their subscribers on campus and through viral invitation.
Interview with Omar Hamoui, CEO of AdMob
Interview with Mitch Lazar 
STL Partners is a consultancy and research company looking exclusively at the Telco industry. They authored a report “Telco’s Role in the Mobile Advertising Value Chain” which lays out a number of key areas that operators need to focus on in order for mobile advertising to succeed. We had a chance to meet with Chris Barraclough, Director at STL, to discuss their view of mobile advertising.
Nigel Sheldon is Director of Digital for Starcom Digital in London, one of the major media agencies. In this interview, Nigel shares his views of the mobile advertising market today, key drivers for the future, and why consumer behavior has to be at the center of the debate.
Interview with Ujjal Kohli, CEO of Rhythm New Media, one of the leading mobile advertising startups.
Korea has some of the world's most advanced mobile technology and services. Ferhan Cook was in Korea participating in the Seoul Digital Forum (SDF) during the last week of May, and she had a chance to speak at length with BJ Yang, the CEO of AirCROSS, the mobile advertising subsidiary of SK Telecom.
Bouygues Telecom is one of the leading mobile operators in France. Laurent Herbillon is Director of Service Development and Innovation, and is responsible for mobile advertising activities within Bouygues. Laurent took some time with us to explain the overall mobile advertising strategy at Bouygues, as well as the details of some recent business developments.
Richard Saggers has the interesting position of New Business - Head of Mobile Advertising for Vodafone Group Services. As such, he has a unique vantage point to share with us some of the experience and strategies around mobile advertising for one of the world's largest mobile operators.
In the previous MobiAD News newsletter, we ran Part One of our interview with Richard Saggers, where he discussed Vodafone's view of the mobile advertising opportunity, their overall strategy, plus details of key partnerships with Yahoo! and Google (if you missed Part One, you can see it HERE). This is Part Two of the interview.
Richard Wheaton is Managing Director of Neo@Ogilvy, UK. Neo@Ogilvy is one of the largest media buying organizations globally. Richard gave a presentation as part of the Mobile Advertising panel at MIPTV in which he raised some interesting points. We had a chance to talk with Richard in more detail later to get his insights into mobile advertising.
Last week NRK (the Norwegian public broadcaster) announced the results of a major mobile advertising trial they have been running for the past 5 months in partnership with Ericsson Mobility World. The trial showed very positive response to adding advertising to live mobile video channels.
We had a chance recently to talk with Minh Tran, Director, Head of Sales and Marketing, Nokia Ad Service. Minh has been one of the key driving forces behind the development and recent launch of the Nokia Ad Service and Nokia Ad Connector.
MobiAd News had a chance to chat with Russell Buckley, the European Managing Director of AdMob, one of the fastest growing companies in the Mobile Advertising space.
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