Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers.
Mobile apps are no longer really optional for leading retailers, having a mobile app is now virtually a necessity. But a new study shows that it’s not enough to have just any sort of app – today a consumer’s overall view of a retailer is determined by their app experience.
|Raising the bar on mobile apps for retail #mobiad " > Tweet||del.icio.us|
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to steer development efforts, or to help sell advertising to brands.
Based on close to 80 billion app downloads, mobile analytics company App Annie has released a new tool that helps publishers to gain these key insights.
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.
Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to – and automatically recognizing – the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services. more»
One of last year’s more impressive infographics came from the folks at Formstack, the appropriately titled ‘Toolbox of the small business marketing cycle’.
The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner. more»
Google recently announced that it was launching its Call Metrics service in the UK.
This service is a very clever way of providing additional analytics so that advertisers can measure the effectiveness of their ads that include phone numbers as a call to action. more»
When mobile apps first appeared, they took the mobile industry by storm, and offered a level of interactivity, engagement, and entertainment never before achievable on a mobile.
However, over time the speed and capability of the mobile web has greatly improved, and now many marketers are wondering which is the best approach to take.
This guide from the MMA shows marketers how they can combine mobile apps and the mobile web to create campaigns that are more effective and have greater reach than if they used only one of the channels. more»
|A brand marketers guide to the mobile web and mobile apps #mobiad " > Tweet||del.icio.us|
As mobile advertising has become an increasingly important media channel for many companies, an ongoing criticism has been that there is not adequate measurement of the channel.
Now the Audit Bureau of Circulations (ABC) – the media industries body – has announced that it has launched new metrics for the measurement of App Traffic. more»
As more and more consumers use their mobile devices to access the internet, marketeers are working hard to understand the habits they are developing in this new media.
Now research firm GfK has released some preliminary numbers that give some insight on the mobile surfing habits. more»
comScore, a leading company in measuring the digital world, has announced new mobile-optimised tags to provide publishers and advertisers with a more accurate view of who is visiting their mobile websites and using their mobile apps.
In addition, a partnership with mobile analytics company Bango will make it easy for many existing publishers to implement this new system. more»
As mobile applications become a larger part of the overall mobile marketing environment, it is important for publishers and brands to be able to understand consumer traffic and usage of apps.
comScore – a company that provides internet and mobile internet measurement services – has teamed up with app measurement company Flurry to do just that. more»
Once you have built a mobile website, it’s vitally important to keep track of how its being used, how many people are visiting, etc. This is the field of mobile analytics.
One of the most popular analytics packages for the web is Google Analytics, and now Google has announced a series of upgrades so that it works on mobile sites as well. more»
Openwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.
The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign. more»
As publishers, brands, and agencies are putting more and more resources into mobile sites, they need to accurately understand the audience that is visiting the site. As a result, Mobile Analytics is becoming increasingly important.
This whitepaper from Mobilytics explains all you need to know about Mobile Analytics. It’s worth downloading and reading. more»
For most companies, the centerpiece of their mobile advertising strategy will be a mobile internet site. And before brands will invest the kind of money that is being spent on online, it’s clear that good systems will need to be in place to measure the effectiveness of these mobile investments.
Mobile Analytics is the art and science of understanding as much as possible about the visitors to a mobile site. Analytics is very well developed for online sites, but has been slower to develop for the mobile internet.
In this interview, we talk with Ray Anderson, founder and CEO of Bango. He talks about the current state of mobile analytics, what factors have held it back, and how earlier work in setting up a mobile payments system is now enabling Bango to address the mobile analytics issue. more»
|An interview with Ray Anderson, CEO of Bango #mobiad " > Tweet||del.icio.us|
The advertising world continues to pay attention to the iPhone, which is beginning to represent a significant share of mobile web page views. JumpTap and Pinch Media will combine efforts to allow advertisers to place ads in iPhone applications. more»
Bango and Millenial Media have announced a partnership that will allow mobile advertisers to better understand the traffic that is being exposed to their ads, and so optimize for better performance. more»
A topic that’s been getting a lot of attention recently is mobile analytics – the ability to monitor the activity on a mobile site. Bango just announced a new release of their Bango Analytics product which allows for the tracking of “unique visitors” – a key metric in the online world these days. more»