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MobiAD Archives


Tablets are “Awareness Machines”
New study shows tablets best for video ad recall

ipad-gladiator3.jpgVideo ads are proving to be an increasingly effective means of communicating with consumers.

However, with consumers now able to view video on smartphones, tablets, PC’s and TV, the question arises as to which platform is the most effective.

This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other. more»


09.10.2013    Tags: , , , ,
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In-app mobile ads are draining battery life!

prefetch-empty-battery.gifMore and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app.

But a recent study shows that in fact these in-app ads consume a lot of energy, and can be a serious drain on the already limited battery life of a mobile device.
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02.08.2013    Tags: , ,
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“Retargeting”: A marketers dream coming soon

retarting_mobile.gifRetargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.

In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands. more»


17.04.2013    Tags: , ,
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Google Upgrades AdWords To Focus On Mobile

googleenhancedcamp.gifIn 2012, Google‘s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product.

Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior. more»


15.03.2013    Tags: , , ,
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iPad Ad Unit Most Popular With Advertisers

ipad_ad_unit.gifDespite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.

A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all. more»


27.01.2013    Tags: , , ,
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Facebook’s Mobile Business Soars

facebook-logo1.gifOver the past year, the mobile industry has followed with great interest the progress of mobile advertising on social media site Facebook.

A new report from Facebook now confirms that mobile advertising is becoming a major source of revenue for the company.
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15.01.2013    Tags: ,
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A New Approach To Mobile Advertising
LoopMe’s Mobile Ad Inbox

loopme_logo.jpgEvery once in awhile, we see a service or product which seems to offer something quite new in the world of mobile advertising.

LoopMe is such a service, as it provides a unique consumer centric view of mobile advertising, as well as supporting robust business models for both advertisers and publishers.

Check out this innovative approach. more»


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MMA Research To Focus On Mobile ROI

mma-new-logo.jpgThe Mobile Marketing Association (MMA) announced over the summer that it had secured initial funding of $1 million to launch new research into the ROI that mobile provides marketers.

Smart Mobile Cross Marketing Effectiveness (SMoX.me) will focus on the return on investment that mobile contributes to the marketing mix, and will test campaigns to determine the relative economic value of investing in mobile as opposed to traditional marketing areas. more»


02.10.2012    Tags: , ,
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Opera Releases First State Of Mobile Advertising Report

opera-software-small.jpgOpera has launched its first State of Mobile Advertising report, highlighting key data and trends in the industry across the globe.

Apple’s iOS came top of the list for eCPM (effective cost per thousand impressions) with an average of $2.85, above Android’s $2.10 and far beyond Windows Phone at just $0.20. more»


02.10.2012    Tags: , , ,
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Mobile Ad Prices Around The World:
Europe Is Expensive, US Is Cheap!

global-prices2.gifSmaato, one of the worlds leading mobile ad networks, has released its latest mobile advertising pricing guide, designed to improve the monetisation of mobile by app developers and advertisers.

The results showed a wide range of prices around the world, with the US being much cheaper than Europe! more»


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Nielsen Study Finds That Mobile Ads More Effective In Europe

kindle_reader.jpgAccording to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.

The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»


14.03.2012    Tags: , , , , ,
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“Multi-screen Advertising” Proven Effective

3screens.gifThere has been a lot of discussion in recent months about the idea of multi-screen advertising – in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.

Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.
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30.01.2012    Tags: , ,
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Mobile Apps: Women vs. Men

battle_of_sexes_small.jpgMany factors affect consumers’ behaviour when it comes to advertising – and it should come as no surprise that there are significant mobile ad differences between men and women.

Ad mediation company inneractive has released some fun information about the difference between men and women in the area of mobile advertising.
more»


05.09.2011    Tags: , ,
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Brands and Publishers To Benefit From New App Traffic Metrics

mobile-measurement.gifAs mobile advertising has become an increasingly important media channel for many companies, an ongoing criticism has been that there is not adequate measurement of the channel.

Now the Audit Bureau of Circulations (ABC) – the media industries body – has announced that it has launched new metrics for the measurement of App Traffic. more»


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Smartphones Great For Automobile Purchasing

iphone-car.jpgAutomobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.

Greystripe – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
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iPad Users Like To Engage With Ads

nielsen-ipad-ad.gifA recent study by Nielsen into consumer habits on the iPad, Kindle and similar devices has found that iPad users are more willing to receive ads and more willing to pay for content than users of other devices. more»


28.10.2010    Tags: , ,
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