Over the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.

Now it appears that a major milestone has been passed – with two thirds of all emails being opened on mobile devices, a strong majority.

The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel. more»

A recent report from Opera Mediaworks indicates that – for the first time – mobile advertising on Android based devices has passed iOS based advertising on two key indicators.

Already the clear leader in impressions for the past year, in Q1 2015 Android also became the leader in total revenue generated.

See the complete statistics here.
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Mobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.

This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
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After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week.

While the phone has some interesting new features – such as a 3D display and automatic product recognition – the significance is much more likely to be in the impact it has on mobile commerce and mobile retail.
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The pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.

If you only look at one report this year on developments in the market, we highly recommend that you look at this one – Mary Meeker‘s annual presentation about the key trends in the internet and mobile world.

The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
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A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads run on Android!

Nanigans is one of the biggest buyers of Facebook ads, and this conclusion was reached based on a study of more than 200 billion mobile Facebook ads. more»

Dozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32 apps on the Google Play store, from four different developers.

The effected apps have been downloaded between two and nine million times, according to Google Play statistics – although not all of these downloads will be the malware-infected versions. more»

Despite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.

A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all. more»

Mary Meeker, a partner at Kleiner Perkins Caulfield and Byers, periodically puts out a paper looking at the most significant trends in the internet and mobile, as well as her view for the likely future.

Her latest work was presented to a group of students at Stanford University in December of 2012. It provides a fascinating overview of two of the biggest forces shaping our lives today. more»

GetJar, the worlds second largest app store, has announced the launch of a new virtual currency system rewarding users with virtual money for loyalty (such as minutes spent on the site and actions completed) that can then be used to buy premium games.

The virtual currency, called GetJar Gold virtual currency can be used with Android apps downloaded from any app store, including the Android Market, Amazon AppStore, as well as GetJar’s own. more»

Some people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons.

However – in what is definitely good news for the mobile commerce industry – recent data from Dell shows that consumers are actually spending more over mobile than internet. more»

An interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US. more»

The latest Millennial Media Mobile Mix Report has seen impressive growth for Android devices, growing 15% month-on-month and remaining the number 1 OS on the Millennial network for the 8 consecutive month.

The success with the Android OS has also seen manufacturers of Android devices perform well with Samsung growing by 28%. more»

A lot has been written recently about the competition between Apple and Google, and more specifically about the competition between devices built for Apple’s iOS, and Google’s Android platforms.

Inneractive is a premier mobile ad mediation provider, with coverage in over 200 countries. They have put together a very informative infographic which compares the specific performance of mobile advertising on these two leading platforms. more»

Much of the recent explosive growth of mobile lifestyle has been linked to new capabilities available on smartphones coupled with higher speed mobile data networks.

And now Smartphones have passed an important milestone: over the past few monts for the first time ever Smartphone purchases outnumbered feature phone purchases in the US market according to Nielsen’s latest survey of US mobile consumers. more»

The latest research published by market research company Strategy Analytics, has found that Android’s momentum is not limited to mobile devices but is also showing big gains in the tablet market.

According to the research during Q.4 2010, 22% of the 10 million tablet devices that where shipped ran on Android. Overall the market grew by 120% sequentially with Apple maintaining it’s leading position with 75% of global market share. more»

According to an interesting study published by the App Genome Project, the Android Market is growing at nearly 3 times the rate of the App store in the US.

Although currently the Android Market is much smaller, should both continue to grow at current rates Android will have more apps than the App store by 2012. more»

Android’s recent momentum has continued with a key milestone as it has dislodged Symbian from its 10-year reign as the leading Smartphone OS.

According to research company Canalys, Android sold 32.9 million devices during Q.4 2010, overtaking Symbian, which sold 31 million. more»

Gartner has released a new forecast which predicts explosive grow in the media tablet market.

Sales of this new product category are expected to grow from about 20 million units in 2010 to over 200 million units in 2014, with changes in regional and product feature mix. more»

The latest release of US mobile ad network Millennial Media’s monthly Mobile Mix report had some surprising news: for the first time ad revenue from Android devices was greater than ad revenue from iPhone devices!

Overall smartphone share continued to grow at the expense of feature phone share, and Apple’s iOS remained the largest share of the smartphone impressions. more»

Apple has announced that it will close its Quattro Wirelesses mobile ad network in order to focus all of its resources on the iAd platform.

Apple just bought Quattro in January 2010, and has already stopped accepting any new campaigns on the network. more»

Research company Gartner has announced that Google’s Android Operating System (OS) has overtaken Apple’s iPhone OS and become the world’s third most popular OS.

Android sales represented 17% market share during Q2. more»

Over the past several months, as the battle for the future of the mobile marketplace has heated up, much of the conversation has focused on Apple and Google, while less attention has been paid to the other two giants in this area – Microsoft and Nokia.

In this article, we’ll look at some of the recent moves by Microsoft related to mobile and mobile advertising to see what may be in store for this high profile company.

They have a long track record of success in technology businesses and big ambitions in the mobile area, but given their recent missteps in mobile, time may be running out. more»

Luke Janssen is the Founder and CEO of TigerSpike, a leading global mobile agency.

A major point of discussion with TigerSpike clients these days – especially those with smaller budgets – is the best strategy for mobile apps.

In this article Luke shares the advice he has been giving his clients about why apps are important, and which platforms are key. more»

It is common knowledge that Japan leads the way in the development of mobile value added services. But with an already saturated mobile sector, what are the chances of a western Operating System making it big in Japan?

According to an article by Levi Shapiro published in RCR Wireless, they are pretty good. He explains that Japan’s saturated market means that operators are forced to innovate in order to try and gain market share. more»

Since Apple bought Quattro Wireless at the end of last year there has been speculation that Apple might decide to enter the mobile ad business.

A recent job offering on the Apple website seems to confirm their intentions. more»

Cadillac, the high-end auto brand from General Motors, has taken their first step into the world of mobile advertising.

Pandora, the personalized internet music radio station, will launch a new Android app that will include Cadillac as the exclusive advertiser through all of 2009. more»

Once you have built a mobile website, it’s vitally important to keep track of how its being used, how many people are visiting, etc. This is the field of mobile analytics.

One of the most popular analytics packages for the web is Google Analytics, and now Google has announced a series of upgrades so that it works on mobile sites as well. more»

Google’s Android mobile operating system was launched just a year ago. Although it seemed to start slowly, recent numbers show that Android is starting to become an influence in the market.

AdMob‘s latest report shows Android at 7% market share and growing rapidly, especially in certain markets. more»

AdMob has released a very interesting study about how iPhone and Android users behave towards mobile applications. They found that the Apple Apps Store gets twice as many paid app downloads per user as the Android Market, and that 90% of the ‘discovery’ activity takes place on the mobile, not on the internet.

Download the full study. more»

Global ad network AdMob has released their latest mobile metrics report, which analyzes the over 8 billion ad requests that AdMob receives each month.

The report indicates that close to half of all iPhones are now located outside the US. It also indicates that requests from Android phones have grown 25% since last month, and are now ahead of Microsoft Windows Mobile. more»

Recently Google has been moving beyond its traditional areas of activity into territory more related to telephony. The beta launch of Google Voice a few weeks ago was a big step in that direction.

The question of course is how will Google generate a profit from these activities. The recent publishing of a Google patent application titled “Ringback Advertising” may give a good indication. more»

Quattro Wireless, a leading premium mobile ad network, has released a new SDK (software development kit) which will allow developers of Android applications to easily integrate advertising into their apps.

Quattro has also released some data indicating that Android owners are very heavy users of mobile applications. more»

AdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.

The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications! more»

Several months ago, Google CEO Eric Schmidt said he believes that Google may eventually make more money from mobile than it does on the desktop. Just this week Google took another step towards enhancing its mobile offering by bringing their “Product Search” feature to iPhone and Android. more»

AdMob has announced that it has launched its first advertising unit for Android applications. This new ad unit will enable developers who write applications for Google‘s mobile operating system to monetise their applications.

The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. more»

Amobee Media Systems has extended its mobile advertising platform to support handsets built on Apple’s iPhone and Google’s Android operating systems. Phones based on these two are rapidly becoming very popular, especially with a demographic that is attractive to advertisers. more»