Over the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.
Now it appears that a major milestone has been passed – with two thirds of all emails being opened on mobile devices, a strong majority.
The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel. more»
This is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.
A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s. more»
Smartphone adoption is on the rise around the world. Previously limited to business users, these devices are now spreading to a much wider demographic. As a result, mobile email marketing will be growing in importance. ExactTarget has written a white paper which presents extensive research and recommendations for marketers. more»