This is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.
A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s. more»
Smartphone adoption is on the rise around the world. Previously limited to business users, these devices are now spreading to a much wider demographic. As a result, mobile email marketing will be growing in importance. ExactTarget has written a white paper which presents extensive research and recommendations for marketers. more»