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MobiAD Archives


Mobile Email Outperforms Desktop!

mobile-emailOver the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.

Now it appears that a major milestone has been passed – with two thirds of all emails being opened on mobile devices, a strong majority.

The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel. more»


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Mobile e-mail takes over

mobile-email.pngThis is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.

A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s. more»


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White Paper: Marketing to the Third Screen

at_sign.gifSmartphone adoption is on the rise around the world. Previously limited to business users, these devices are now spreading to a much wider demographic. As a result, mobile email marketing will be growing in importance. ExactTarget has written a white paper which presents extensive research and recommendations for marketers. more»


28.08.2007    Tags:
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