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Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses.
Although most would agree that the tablet form factor provides a high level of consumer interaction and engagement, specific studies substantiating this and providing a finer level of detail have been sorely missing.
Newsworks is the marketing body for national newspapers in the UK, and they recently launched The Tablet Project just to address this need. more»
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This is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.
A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s. more»
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Video ads are proving to be an increasingly effective means of communicating with consumers.
However, with consumers now able to view video on smartphones, tablets, PC’s and TV, the question arises as to which platform is the most effective.
This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other. more»
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Prior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.
However it looks like the future may be coming sooner than expected, as figures for this summer’s big sports events show that the shift in how consumers watch their favorite sports has already started. more»
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As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.
Get the full study here.
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2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.
The e-commerce piece, subtitled – Portrait of a tablet shopper – provides a real eye-opener into tablet users’ purchasing power. And if these statistics don’t motivate retailers to optimize their sites for tablet use, then it seems there’s little hope to save them. more»
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The results show that consumers’ use of devices varies greatly throughout the day, and that tablets have a very special use pattern. more»
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A recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers.
The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience. more»
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There has been a lot of discussion in recent months about the idea of multi-screen advertising – in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.
Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.
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Tablet type devices – whether iPads, Galaxies, or Kindles – are becoming an accepted form factor for mobile connected device, and are developing a large installed base of users.
As publishers and advertisers increasingly target these consumers, they will need to understand more about the demographics of this group.
Nielsen’s latest US quarterly survey of mobile connected device owners reveals that these demographics are in fact changing rapidly. more»
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Tablet devices such as the iPad are rapidly gaining in popularity around the world, and many publishers are now targeting this platform.
Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.
A recent survey by market research company GfK looked at this question, and revealed that Tablets can be extremely effective for advertising. more»
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