For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty, and spread the brand message.
Now Twitter may take on a new role for companies, as the site makes moves to become a true m-commerce powerhouse.
Over the past couple of years, we’ve seen an inexorable rise in the use of mobile devices for commerce, including price comparisons, stock checking, product feature research, and actually purchasing.
Now new research has shown that mobile has truly reached the “tipping point” for mobile commerce in the UK, with over 50% of traffic to retail sites coming from mobile devices.
And what’s more, over 1/3 of all online purchases are now made over mobile as well!
|Traffic to retail sites now more than 50% from mobile #mobiad " > Tweet||del.icio.us|
At last some concrete evidence confirming a trend that has seemed likely.
A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends’ social media activities. more»
According to research published by Piqora, mobile revenue from Pinterest users is climbing dramatically.
Retailers and brands using Pinterest saw a 224% increase in mobile revenue in January 2014 compared to a year earlier. more»
Mobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in retail stores.
PayPal, one of the world’s leading payments companies has recently announced Beacon, a new mobile retail product based on Bluetooth, which could lead to much smoother interaction in store.
Vente-prive is a global pioneer and leader retailer in “flash-sales”, i.e. selling branded overstock items to their members.
Mobile commerce is a natural fit with flash-sales, as there is often a need to react quickly to sales.
Recently Vente-privee released figures which showed just how important the mobile channel is in various European countries.
4 June, 2013
An exclusive thought leadership forum that will give you a deeper insight into the future of mobile. A unique format, expert speakers, and an exclusive venue will guarantee a productive and enjoyable afternoon for all the attendees. more»
2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.
The e-commerce piece, subtitled – Portrait of a tablet shopper – provides a real eye-opener into tablet users’ purchasing power. And if these statistics don’t motivate retailers to optimize their sites for tablet use, then it seems there’s little hope to save them. more»