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MobiAD Archives


Monitise:
Helping Banks become “Media Channels”

monitise_header.pngOne thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities as they appear, or else they risk becoming obsolete.

One company that is doing just this is Monitise, a company that began in mobile banking, but now has grown to support mobile payments and mobile commerce. And soon, Monitise intends to turn banks in a “media channel”.
more»


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Social Media: A Strong Influence on Millennial’s Buying Habits

social_media_logos.gifAt last some concrete evidence confirming a trend that has seemed likely.

A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends’ social media activities. more»


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Mobile e-mail takes over

mobile-email.pngThis is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.

A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s. more»


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Mobile revenue from Pinterest explodes!

pinterest-logo.jpgAccording to research published by Piqora, mobile revenue from Pinterest users is climbing dramatically.

Retailers and brands using Pinterest saw a 224% increase in mobile revenue in January 2014 compared to a year earlier. more»


18.03.2014    Tags: , ,
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Mondato Summit Europe

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8 to 9 April, 2014
Canary Wharf, London, UK

Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on Networking, Problem-Solving, Innovation and Investment. more»


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Africa Update: Special MEF report on Kenya

africa_globe.gifOver the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world’s fastest growing economies, and the mobile sector is an essential contributor of this growth.

MEF Africa is releasing a series of country specific market reports – the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system! more»


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GSMA: Mobile Commerce in Retail

gsma_mobilecommerce.jpgThe GSMA is the global organization of mobile operators, arguably the most influential mobile association in the world.

This new whitepaper from the GSMA is a detailed look at the opportunities provided by mobile commerce in the retail industry. more»


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Mobile Shopping Habits: Mobile Vs PC

mobile_shopping.jpgAn interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms.

The research shows that mobile shopping is more transactional than PC shopping which is mainly used for research. more»


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PayPal “Beacon” – a new way for merchants to engage customers

paypal-ble.jpgMobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in retail stores.

PayPal, one of the world’s leading payments companies has recently announced Beacon, a new mobile retail product based on Bluetooth, which could lead to much smoother interaction in store.
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Groupon’s mobile success:
half of revenues from mobile

groupon_mobile.jpgDaily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less than 40% coming from the original direct email approach.

During its quarterly earnings call, CEO Eric Lefkofsky said that Groupon was “uniquely positioned to lead in the world of mobile commerce.” more»


08.10.2013    Tags: ,
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Mobile marketing gaining traction with SME’s, but poor marketing is costing billions

smartphonecoins.gifAcross the UK, small and medium enterprises (SME’s) are missing billions of pounds of revenue by letting marketing efforts slip off their radar.

However, almost half are already implementing mobile marketing, and even more have plans to. more»


18.09.2013    Tags: ,
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Mobile banking on the rise
Mobile makes consumers feel “in control”

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Are the new technologies of mobile banking, contactless payments and social media changing the way people bank?

Over the coming years, this issue will have an important impact on marketers and merchants everywhere.

This in-depth survey from ING International provides some surprising answers and a better understanding of this important emerging consumer trend. more»


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Webit Congress 2013

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6 – 7 November, 2013
Istanbul, Turkey

The biggest global ad spenders, digital, tech and telco experts, entrepreneurs and startups from all over the world gather at the 5th edition of the biggest ever Webit Congress in Istanbul.
Win Special VIP Package! more»


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Leading Flash-Sale company says
UK tops mobile commerce

vente-prive-2.jpgVente-prive is a global pioneer and leader retailer in “flash-sales”, i.e. selling branded overstock items to their members.

Mobile commerce is a natural fit with flash-sales, as there is often a need to react quickly to sales.

Recently Vente-privee released figures which showed just how important the mobile channel is in various European countries.
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UK mobile consumers love research,
but are very likely to purchase

path2purchase.gifUK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
more»


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eBay mobile sees massive increase

ebay-190×154.gifWhile eBay’s first quarter results may have been a disappointment for some, the company dispelled fears in the mobile community with figures pointing to massively increased numbers of mobile users.

The auction site gained roughly 2.8 million new mobile users in that period. And the company saying it expects to generate around $20 billion each from mobile commerce and mobile payments this year. more»


20.06.2013    Tags: , ,
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Amex and Twitter team up for Mobile Commerce

twitter-amex.jpgMobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.

Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags! more»


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Mobile Trends Outlook:
What Will Be Hot in 2013

trends2013.gifGolden Gekko has released their top mobile trends for 2013 list, with a whole host of great advice for retailers, both mobile, online, and traditional.

Of course many of the trends revolve around the explosive growth of mobile retail, including m-commerce, in-store comparisons, CRM, customer loyalty, etc. Take a look at these trends, they could be important for your business. more»


06.03.2013    Tags: ,
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E-commerce Update:
Consumers Strongly Favor Tablets

tablet-ecommerce.jpg2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.

The e-commerce piece, subtitled – Portrait of a tablet shopper – provides a real eye-opener into tablet users’ purchasing power. And if these statistics don’t motivate retailers to optimize their sites for tablet use, then it seems there’s little hope to save them. more»


06.03.2013    Tags: , , ,
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“Cyber Monday” Sales Boom,
With Mobile Leading The Way

iphone-christmasgift.gifOver the past several years, the Monday following Thanksgiving has been called “Cyber Monday” in the US, as this is the day that many people start their online shopping for Christmas.

With more and more consumers preferring to use mobile for online commerce, Cyber Monday also provides a good measure of the growth of m-commerce, and 2012 proved the importance of mobile. more»


19.12.2012    Tags: , , , ,
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1-in-5 Online Christmas Sales In 2012
Could Be On Mobile

christmas_mobile.gifBased on a recent study from IMRG Capgemini, the Christmas 2012 season could see a major growth in mobile commerce, with up to 20% of all purchases being made by mobile.

This forecast follows on from their Quarterly Benchmarking study which showed that sales through mobile rose to 11.6% in the second quarter of 2012, up from 8.2% in Q1. more»


10.11.2012    Tags: ,
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How You Use Your Mobile Depends On What You Want To Buy

mobile-shopping.gifOver the years there have been a number of studies about the mobile shopping behavior of consumers.

However, now a new report shows that in fact consumers utilize mobile devices differently depending on their specific product or service need, as well as the vertical market they are interested in.

more»


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“Mobile – The Shop In Your Pocket”
A white paper from Velti

mobile_retail.jpgMobile Retail is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.

Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile – The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers. more»


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A Daily Deal App – Tailored Just For You

dealboard.gifLondon and Seattle-based tech company nFluence have announced the release of dealBoard 2.0, the follow-up to its original app released in January.

dealBoard collects information on what brands consumers like, and delivers them daily deals based on this – like a more user-specific Groupon or Living Social. more»


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Walmart And P&G Team Up For
Mobile Shopping Campaign

pg-walmart.jpgDespite being the biggest retailer in the US, Walmart has never managed to make it in New York or other urban centers.

However a recent campaign launched in partnership with Proctor & Gamble aims to change this by making the most of their mobile and e-commerce platforms. more»


18.08.2012    Tags: , ,
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Less Than A Third Of Online Retailers Have Tablet Optimized Sites

tablet-shopping1.jpgA recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers.

The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience. more»


29.04.2012    Tags: , ,
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Dell Finds Mobile Purchases 25% Higher Than Online

dell-logo.pngSome people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons.

However – in what is definitely good news for the mobile commerce industry – recent data from Dell shows that consumers are actually spending more over mobile than internet. more»


30.01.2012    Tags: , , ,
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Mobile Industry 2012

crystal_ball-2012.gifAs has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!
more»


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Top Mobile Trends From 2011
That Will Drive 2012

2011-trends-iphone.gifAs we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future.

The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As Google is clearly now one of the world’s most powerful mobile companies, its worth a look. more»


04.01.2012    Tags: , , ,
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Mobile Payments:
The Consumers’ Future Favorite?

mobile-payments-on-fire-top.gifAs mobile commerce continues its rapid adoption by more and more companies, consumers’ comfort with paying by mobile will become increasingly important.

An interesting infographic released by mobile banking solution provider Intuit provides an informative look at consumers’ current payment behavior and preferences, and how these are evolving towards mobile payments. more»


02.01.2012    Tags: ,
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Argos Creates Interactive Christmas Stores In London Train Stations

argospopup1.gifHave some last minute shopping to do and tired of finding the gift you want is sold out in the stores? UK retailer, Argos, has a new, mobile-enabled way to help you save time shopping.

Argos created two Interactive stores at Paddington and Waterloo train station that allow consumers to do some last minute Christmas shopping while waiting for their train.
more»


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Google Show Huge Growth In Christmas Mobile Shoppers

iphone-christmasgift.gifGoogle has released some interesting data indicating that 44% of Christmas gift searches will be done via mobile this year compared to 20% last year and less than 2% in 2008. more»


22.12.2011    Tags: , ,
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Cyber Monday Becoming Mobile Monday

m-commerce-growth.jpgIn the US the Monday after Thanksgiving has come to be known as Cyber Monday because of large amount of online sales that take place on this day.

But over the last few years, as consumers get more familiar with mobile technology, there has been an increase in mobile transactions on the Monday after Thanksgiving, thus giving way to the new term, Mobile Monday.

Here are some highlights on the growing trend of mobile commerce. more»


01.12.2011    Tags: , ,
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Google Launches Our Mobile Planet
Insights into smartphone usage and mobile attitudes

google-ourmobileplanet.gifThis week at the Mobile Marketing Forum in London, Google announced the launch of a new mobile consumer data resource, Our Mobile Planet.

The Our Mobile Planet web site provides users with free access to the full set of data from a major mobile market study commissioned by Google. more»


07.10.2011    Tags: , ,
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M-Commerce Value Growing Fast,
But Uptake Remains Flat

m-commerce-growth.jpgA recent survey in the UK by the Internet Advertising Bureau (IAB) has found that the value of mobile transactions is rapidly increasing, although the overall uptake of mobile commerce remains relatively flat.

During the past year, the average value of mobile transactions has risen from £12.20 to £17.49, an increase of 43%. more»


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Tablets To Drive Shopping During TV Ad Breaks

tv_ipad.jpgRecently is has become clear that two strong consumer trends are starting to merge, which might have a major impact on TV advertising.

A survey in the UK found that over 50% of consumers browse the internet at the same time as watching TV.

At the same time, increasingly tablet devices such as the iPad are becoming the home shopping platform of choice. more»


01.10.2011    Tags: , ,
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2.5 Billion Mobile Payment Users By ’15
(and half will be in India or China)

mobile_payments.gif

A new study from market research firm Juniper forecasts that the number of mobile consumers paying by phone for goods and services is set to grow very rapidly over the coming few years.

However, the increase will not be uniform across the world, with certain areas growing more rapidly but others seeing higher value payments.
more»


02.09.2011    Tags: ,
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Harrods


30.07.2011    Tags: ,
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Starbucks


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eBay’s Mobile Momentum

ebay-on-mobile.jpgMobile commerce is rapidly moving into the mainstream of everyday life, with major retailers reporting very rapid growth of sales through the mobile channel.

eBay is one of the internet’s most successful retailers, and over the years has made a major commitment to growing their mobile business.

Now eBay has revealed some impressive numbers about their growing mobile momentum. more»


04.07.2011    Tags: , , ,
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Retail Brands Take On Mobile Commerce:
A Hot New Opportunity For The Industry

mobile-in-cart.jpgThe past several months has seen a huge growth in the area of mobile commerce. More and more people are now using their phone for shopping, whether they are at home, in the store, or simply out and about.

As a result, many retail brands have greatly increased their use of the mobile marketing channel. Having a good understanding of who is the mobile retail consumer, their characteristics and buying patterns is becoming ever more important.

Recently Millennial Media and comScore have released some very in-depth information about Mobile Retail for all marketers who are interested in this very important trend. more»


19.06.2011    Tags: , , ,
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Mothers Love Their Smartphones For Shopping

moms-shopping-using-mobile.jpgA recent study published by mobile ad network Greystripe has found that two thirds of mothers who own an iPhone or Android smartphone use them in the shopping process.

Locating stores, comparing prices, and learning about new products are all ways that phones can make their lives easier.
more»


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Mobile Shopping More Popular Than Online Shopping

comoros_mobile-payment1.jpgA recent study of UK shoppers has found that consumers now prefer shopping via their mobile device rather than over the PC internet.

And the difference is very strong: for users aged 25 to 35, mobile is preferred 3 to 1 over regular online! more»


26.05.2011    Tags: ,
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Evolution Of Mobile Payments

firstptr_payments.gifFirstPartner, a UK based research agency has released a very interesting “map” of the mobile payments industry.

The map provides a overview of how mobile commerce and mobile payments is growing as well as who are the key players, and is a good resource for anyone who is interested in this part of the mobile industry. more»


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Top Mobile Trends For 2011

crystal_ball-2011.jpg

Every year at this time we see dozens of “Top Trends” predictions for the upcoming year. This year, top tier VC firm Kleiner Perkins Caulfield & Byers has released one of the most comprehensive and interesting presentations we have seen for a long while.

It includes lots of data about the state of the mobile internet, mobile advertising, and mobile platforms, as well as making some very interesting projections. Highly recommended. more»


20.02.2011    Tags: , ,
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Ebay Sees Massive Growth In Mobile Revenue

ebay-logo.gifOnline aunction site Ebay has announced that their revenue from Mobile has increased by 300% reaching US$2 billion.

They also announced that they were receiving 94 bids via mobile devices worldwide every minute. more»


14.01.2011    Tags: ,
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Financial Services Leads Growth Of Mobile Advertising

mobile-money-transfer1.jpgAccording to the latest SMART report from mobile ad network Millennial Media the financial vertical is leading the growth in Mobile Advertising with a year on year growth of 802%. Followed by Retail & Restaurants (745%) and telecommunications (719%). more»


11.01.2011    Tags: ,
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Mobile Shopping On The Rise Says PayPal Data

paypal-mobile.jpgOnline and Mobile payments specialist PayPal has released results for this year’s Black Friday which show a stong rise in both online and mobile sales.

In the US, “Black Friday” is the day after Thanksgiving and is traditionally the biggest shopping day of the year. more»


05.12.2010    Tags:
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Virtual Goods: The Best Way To Monetise Your Mobile App?

virtual-goods3.gifThe last few years have seen an explosion of mobile applications and app stores. With the majority of mobile apps remaining free to download, many developers had hoped to monetize them through advertising.

But research shows there may be a better way, as the sale of virtual goods has already become the leading source of revenue in certain sectors. more»


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Social Networks & Mobile Games Most Popular For In-App Billing

distimo_logo.gifApp Stores are the real hub of activity in the mobile world these days, and having an up-to-date understanding of the key trends in this area can be crucial for a business.

Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace. more»


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