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MobiAD Archives


Argos Creates Interactive Christmas Stores In London Train Stations

argospopup1.gifHave some last minute shopping to do and tired of finding the gift you want is sold out in the stores? UK retailer, Argos, has a new, mobile-enabled way to help you save time shopping.

Argos created two Interactive stores at Paddington and Waterloo train station that allow consumers to do some last minute Christmas shopping while waiting for their train.
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QR Codes From Space!

space-qr.gifSometimes we come across an idea that is so interesting or innovative, we have to report on it even if it is not yet clear what the uptake will be.

One such idea is the “QR code service from Space“, recently launched by Phillips & Company.

Check it out. more»


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1800% Increase In Barcode Usage: NeoMedia

barcode-neomedia.png2D mobile barcode specialist NeoMedia Technologies has announced an 1800% year-on-year growth for their 2D barcode management platform.

Growth of this magnitude may be a sign that mobile barcodes are finally gaining more traction with brands, marketers, agencies and consumers. more»


24.03.2011    Tags:
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Wilkinson Sword Integrates QR Codes As Part Of New Razor Launch

wilkinson-sword.gifWilkinson sword has integrated a QR code element as part of the launch campaign for its new Hydro Razor 5 in the UK.

The £20 million campaign includes TV, print and digital advertising including high impact takeovers on MSN, Yahoo, YouTube and a brand page on Facebook. more»


28.10.2010    Tags: , ,
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Google Puts QR Codes On 100,000 Stores

google-favoriteplaces.gifIn a move to link online content to real world locations, Google has launched a new QR-code based Favorite Places on Google program.

Google has identified the top 100,000 most searched stores in the US, and has sent them a window decal that includes a unique QR code. When consumers scan the code with their phone, they go directly to a Google mobile web Place Page about the business. more»


30.12.2009    Tags: , ,
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New “Market Snapshot” Shows Big Progress For UK Mobile Ad Market

iab_logo.gifThe IAB-UK (Internet Advertising Bureau) has released their second annual Snapshot of the UK mobile advertising market.

Based on information from over 100 experts working in agencies and advertisers, this new study shows that the UK market has made major progress over the past 12 months in areas such as development of expertise and fit with selected product categories, though it still represents a small part of the overall advertising industry. more»


10.11.2009    Tags: , , ,
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Telefónica Sets Up 2D Barcode Agreement Across Latin America

barcode_mobiad.jpgTelefónica has chosen Bems of Spain to be its exclusive partner in developing their 2D barcode business in Latin America. Bems in turn has chosen US-based NeoMedia as the primary technology and platform provider for barcode reading and campaign management. more»


28.10.2009    Tags: ,
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