One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.
Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to – and automatically recognizing – the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services. more»
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Over in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way.
AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products. more»
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Telefónica has chosen Bems of Spain to be its exclusive partner in developing their 2D barcode business in Latin America. Bems in turn has chosen US-based NeoMedia as the primary technology and platform provider for barcode reading and campaign management. more»
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Looking around the world today, it seems as though everything is becoming digital – music, photos, video, ads, TV, books, etc.
And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.
In this two-part article we will take a look at a very interesting type of interaction which is still emerging – the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others. more»
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BMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»
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