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MobiAD Archives


Zample: Increasing Relevance by Listening

zample_header.pngOne of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.

Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to – and automatically recognizing – the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services. more»


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McDonalds Uses Advanced Mobile Tech for Customer Satisfaction

goldenarches.jpgOver in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way.

AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products. more»


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Telefónica Sets Up 2D Barcode Agreement Across Latin America

barcode_mobiad.jpgTelefónica has chosen Bems of Spain to be its exclusive partner in developing their 2D barcode business in Latin America. Bems in turn has chosen US-based NeoMedia as the primary technology and platform provider for barcode reading and campaign management. more»


28.10.2009    Tags: ,
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Visual Interactivity:
The Next Great Way To Engage Consumers

visual_inter_mainimage.gifLooking around the world today, it seems as though everything is becoming digital – music, photos, video, ads, TV, books, etc.

And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.

In this two-part article we will take a look at a very interesting type of interaction which is still emerging – the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others. more»


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New BMW Campaign Utilizes Mobile Image Recognition

bmw3.gifBMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»


07.12.2008    Tags: , ,
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