One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.

Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to – and automatically recognizing – the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services. more»

Over in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way.

AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products. more»

Telefónica has chosen Bems of Spain to be its exclusive partner in developing their 2D barcode business in Latin America. Bems in turn has chosen US-based NeoMedia as the primary technology and platform provider for barcode reading and campaign management. more»

Looking around the world today, it seems as though everything is becoming digital – music, photos, video, ads, TV, books, etc.

And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.

In this two-part article we will take a look at a very interesting type of interaction which is still emerging – the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others. more»

BMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»