A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product, solution providers and telco operators.

IoT is taking off, and in a big way, evidenced by the massive amount of IoT solutions and applications shown at MWC.
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Buying a car is one of the biggest purchases most people make in their daily life. And it turns out that increasingly the mobile marketing channel is being used effectively to influence this purchase decision.

Millennial Media has released their latest Scorecard for Mobile Advertising Reach and Targeting Report (SMART), which provides some very interesting information about mobile users who are interested in automobile content. more»

Mobile commerce is rapidly moving into the mainstream of everyday life, with major retailers reporting very rapid growth of sales through the mobile channel.

eBay is one of the internet’s most successful retailers, and over the years has made a major commitment to growing their mobile business.

Now eBay has revealed some impressive numbers about their growing mobile momentum. more»

Automobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.

Greystripe – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
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Mapping provider Navteq has released the results of its first hyper local ad campaigns, which saw engagement levels of between 4.49% and 11% on its LocationPoint advertising network.
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We all know that buying a new car is a major undertaking, usually including many visits to a car dealership to see the latest models available.

But what if you could see a new car and explore its features without going to a dealer?

This is exactly what this innovative Augmented Reality campaign does, enabling British car shoppers to see and play with the new Ford C Max car – in the palm of their hand! more»

With Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation. more»

Volkswagen has announced that it continues to see great consumer response to it’s mobile games.

The latest game, called Volkswagen Touareg Challenge, has been downloaded over 1 million times in the first 10 days after its launch. more»

Volkswagen has launched its fourth iPhone game called “Volkswagen Think Blue Challenge.”

In keeping with today’s greater awareness of environmental impact, the game aims to promote the fuel-saving capabilities of VW’s Polo and Polo BlueMotion cars. more»

Cadillac, the high-end auto brand from General Motors, has taken their first step into the world of mobile advertising.

Pandora, the personalized internet music radio station, will launch a new Android app that will include Cadillac as the exclusive advertiser through all of 2009. more»

When Toyota realized that a very large portion of the traffic to their WAP site came from iPhone users, they decided that for the launch of the new 3rd generation 2010 Prius, they would do something special for that group.

So a few months ago Toyota launched a special version of their mobile site that was optimized for the iPhone.

And now, Toyota has released The Prius Experience App, a free iPhone app that uses the unique features of the iPhone to engage with individual consumers, and also connects the consumer to a large billboard display in New York’s Times Square! more»

Volkswagen USA has launched a new mobile website, optimized for smartphone consumers.

The new site gives customers all of the important information about VW, but tailored in a way that works best for mobile. The result is a mobile service that takes advantage of new mobile capabilities to let customers find what they need, when they need it. more»

The automotive sector has been one of the big early supporters of mobile advertising, with many interesting campaigns. The question people always ask though, is what has been the impact of the campaigns.

Nissan ran a campaign recently to promote the innovative features of their Murano line. At the same time they ran a detailed research project among consumers to gauge the effect of the campaign. What they found was a big jump in product awareness – over 30% – as well as a significant improvement in the overall image of Nissan.
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Just after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.

The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»

BMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»

BMW is one of the world’s most recognizable brands, and is very actively engaged with mobile marketing. In the first part of this article, we interviewed Marc Mielau, Innovation Manager for Mobile Marketing at BMW. He explained the workings of BMW’s Marketing Innovation Department, and talked about the Mobile Marketing Circle which coordinates across departments.

In this second part of the interview, Marc shows us some of the mobile marketing campaigns that BMW has run recently, and takes a look at where he sees the future going. more»

When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.
Read about the results! more»