Automobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.
Greystripe – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
Mobile advertising network Greystripe has had a lot of experience running ads on the Apple iPad.
Recently they were willing to share some of the experience gained from the First 100 iPad ads, which showed a greater than average level of consumer interaction.
Sometimes it seems that digital advertising has evolved into an overly complex eco-system with so many interconnected players that it is difficult to keep track of them all.
Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
Quite a few people have wondered if the income stream from mobile advertising could be sufficient to run a business, as it is usually very difficult to get actual data about the revenues from publishers.
Now mobile application and games developer MobilityWare has announced that it earned $300,000 during June 2010 from ads in its various titles on Greystripe’s advertising network. more»
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