MobiAD Archives


IoT and Big Data are Driving Digital Marketing

BigDataIoTBig Data and IoT (Internet of Things) are two of the hottest buzzwords in the technology space these days.

And it turns out that these two new technologies are already being adopted and having an influence on the digital marketing activities of many companies.

If you aren’t yet using these in your business – or at least familiar with the trends – perhaps it is time to get started. more»


27.08.2015    Tags: ,
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IoT was Hot at Mobile World Congress

iot-mwcA key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product, solution providers and telco operators.

IoT is taking off, and in a big way, evidenced by the massive amount of IoT solutions and applications shown at MWC.
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11.05.2015    Tags: , ,
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Mobile World Congress – 2014 Wrapup

mwc2014-wrapup.pngAs always, the MobiAD team attended the Mobile World Congress show in Barcelona to uncover the key trends in the world of mobile. This year more than 85,000 attendees from over 200 countries were there, making it by far the largest MWC ever.

Here is our take on four of the most interesting trends that we spotted at the show, subjects that we believe could well be important for MobiAD subscribers to follow over the coming year, including Internet of Things, m-Payments, Mobile Marketing, and Mobile For Development.
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