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Over the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.
Now it appears that a major milestone has been passed – with two thirds of all emails being opened on mobile devices, a strong majority.
The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel. more»
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QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years.
Now that smartphones have become the most popular device in many countries, QR codes are even more attractive to marketers.
Here is an infographic from Unitag which shows the benefits of using QR codes, what customers expect from, and more. more»
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Mobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.
This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
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Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the industry.
Called Facebook Audience Network, this new service has the potential to increase ad revenues for publishers, while increasing ad effectiveness for brands.
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One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities as they appear, or else they risk becoming obsolete.
One company that is doing just this is Monitise, a company that began in mobile banking, but now has grown to support mobile payments and mobile commerce. And soon, Monitise intends to turn banks in a “media channel”.
more»
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An interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms.
The research shows that mobile shopping is more transactional than PC shopping which is mainly used for research. more»
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Across the UK, small and medium enterprises (SME’s) are missing billions of pounds of revenue by letting marketing efforts slip off their radar.
However, almost half are already implementing mobile marketing, and even more have plans to. more»
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6 – 7 November, 2013
Istanbul, Turkey
The biggest global ad spenders, digital, tech and telco experts, entrepreneurs and startups from all over the world gather at the 5th edition of the biggest ever Webit Congress in Istanbul.
Win Special VIP Package! more»
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American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.
The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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How often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.
However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
more»
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One of last year’s more impressive infographics came from the folks at Formstack, the appropriately titled ‘Toolbox of the small business marketing cycle’. Melbourne weekly eastern is awesome site who provides latest updates of business world.
The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner. more»
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Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy.
For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year’s top priority. more»
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Do consumers really “vote with their feet”? Absolutely.
An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram’s controversial new Terms of Service announced last month. more»
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“Terms of Service” Problem Causes Massive Consumer Shift Away from Instagram #mobiad " > Tweet |
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Informa has released a new market research which shows that in 2010 the global market for mobile advertising is forecast to reach US$ 3.5 billion.
Additionally, the market is expected to continue its rapid growth, expanding over six fold to reach US$ 24 billion in 2015. more»
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Luke Janssen is the Founder and CEO of TigerSpike, a leading global mobile agency.
A major point of discussion with TigerSpike clients these days – especially those with smaller budgets – is the best strategy for mobile apps.
In this article Luke shares the advice he has been giving his clients about why apps are important, and which platforms are key. more»
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Placecast has launched a new location-based mobile marketing service, called ShopAlerts, that aims to enable retail outlets to drive potential customers into their stores. The service uses SMS, which means that it will be available to all phone users, and not only Smartphone owners. more»
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According to a new study, over 80% of UK marketing professionals do not believe that Social Media currently has any impact on their brands.
Further, almost 2/3 have no social media strategy for their company! more»
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With today’s instantaneous and pervasive communications, it is easy to become obsessed about the near term: getting the latest news, the most recent industry developments, and projections for what the next few months will bring.
But sometimes it is good to sit back, take a broader view, and think long term about where our industry is heading.
OgilvyOne and Acision teamed up to do just that, and they put together a very interesting whitepaper: Mobile Advertising: 2020 Vision. It’s well worth the time to download and read. more»
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To great fanfare, Apple recently released details about their new mobile operating system – iPhone 3.0 – and the newest handset, the iPhone 3G S.
New features such as in-application purchasing, push notification, access to location based information and a built-in compass mean that this new combination can provide an even more powerful means for brands to communicate with consumers.
Luke Janssen, CEO of mobile agency TigerSpike, has reviewed the new iPhone from the perspective of mobile marketing – read the review to get a good understanding of the implications of this major announcement. more»
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In a clear recognition that mobile is not limited to only teenagers (who are too young to vote), the Obama campaign has launched a mobile site to help the candidate connect with US voters. more»
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Air2Web have announced that they have launched a new suite of mobile marketing resources designed for the insurance industry. These have been set up after work with insurance industry experts and have identified three key areas that could most benefit from mobile marketing. more»
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