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Mobile Marketing Comes to US Politics

democratic_donkey.gifIn a clear recognition that mobile is not limited to only teenagers (who are too young to vote), the Obama campaign has launched a mobile site to help the candidate connect with US voters.

The site is a full mobile site, with many similarities to most commercial mobile sites. It includes background on the candidate, news, videos, white paper downloads, wallpapers, and ringtones. There is even a viral element that asks people to get a friend to join, and a section that is essentially an opinion poll, asking various questions about economy, key issues, etc.


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Obama Mobile Site Homepage

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Opinion Poll: “Let Your Vote Be Heard

I haven’t seen a mobile site yet from John McCain and the Republican party – draw what conclusions you like from that.

You can check out the Obama site at: www.obamamobile.mobi


04.08.2008    Tags: ,
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