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Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers.
Mobile apps are no longer really optional for leading retailers, having a mobile app is now virtually a necessity. But a new study shows that it’s not enough to have just any sort of app – today a consumer’s overall view of a retailer is determined by their app experience.
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The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce.
As with any new marketing-focused technology, the key question is always “what is the reach?”
A new release from beacon platform company inMarket shows that beacons seem to be reaching a critical mass of addressable consumers. more»
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Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a consumer comes to a retail location to look at and try a product before later purchasing the same product online.
Now a new trend has been identified – “Web-rooming”. This is the exact opposite of show-rooming, and in fact appears to be more popular.
This infographic explains the phenomenon, and suggests the best ways for retailers to take advantage of this situation.
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8 to 9 April, 2014
Canary Wharf, London, UK
Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on Networking, Problem-Solving, Innovation and Investment. more»
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The GSMA is the global organization of mobile operators, arguably the most influential mobile association in the world.
This new whitepaper from the GSMA is a detailed look at the opportunities provided by mobile commerce in the retail industry. more»
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American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.
The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Mobile shopping for women, it seems, still involves visits to real stores.
A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
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As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.Get the full study here.| Tweet |
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Mobile Retail is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.
Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile – The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers. more»
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