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MobiAD Archives


Mobile Commerce Fraud Jumps 70%

mobile-fraud-pirateAs mobile becomes an increasingly popular channel for purchasing all sorts of goods and services, unfortunately mobile fraud is also rapidly rising.

In 2014, the fraud rate for mobile purchases rose 70% from 2013, reaching a level of 1.36%. And this is despite the fact that more than half of all fraudulent attempts are blocked.

According to the study from LexisNexis, one of the contributing factors is the complexity and variety of alternate payment methods used for mobile commerce. more»


02.02.2015    Tags: , ,
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Buzz City Teams Up With Academics To Prevent Click Fraud

pay-per-click-fraud1.jpgMobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks – either manually, or through the use of specially designed ‘bots’. more»


21.04.2012    Tags: ,
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